@article{Nasucha_Kertanegara_2020, title={The Audience’s Response to Gender Relation Campaign of Ketchup Brand on Youtube}, volume={12}, url={https://ejournals.umn.ac.id/index.php/FIKOM/article/view/1323}, DOI={https://doi.org/10.31937/ultimacomm.v12i1.1323}, number={1}, journal={Ultimacomm: Jurnal Ilmu Komunikasi}, author={Nasucha, Muchammad and Kertanegara, Rizky}, year={2020}, month={Jun.}, pages={144-166}