Sales Force Automation dalam Peningkatan Pelayanan Terhadap Pelanggan
The purpose of this research is to analyze the company's business processes in managing customers, and design e-crm system in the field of Sales Force Automation. The method used in this research is to study literature to see SFA models to be applied, the collection of data by conducting surveys, interviews with the company as well as designing the SFA system that includes the necessary features, system design, class diagrams, sequence diagrams and screen design. The analysis of the system running can be identified problems in PT. LKI is lack of features that facilitate the company's internal applications as well as with clients in the execution of projects and no lesson learned or report that contains the project sales and employee performance. Based on the results of the research it can be concluded that PT. LKI Is required the application of Sales Force Automation that helps clients get information about the project that is being worked on, facilitates communication between internal and with clients and have a report of corporate performance as well as employees in order to achieve and enhance the company strategy in order to provide the best service for clients.
Index Terms— e-CRM, Sales Force Automation
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike International License (CC-BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Copyright without Restrictions
The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
The submitted papers are assumed to contain no proprietary material unprotected by patent or patent application; responsibility for technical content and for protection of proprietary material rests solely with the author(s) and their organizations and is not the responsibility of the ULTIMA InfoSys or its Editorial Staff. The main (first/corresponding) author is responsible for ensuring that the article has been seen and approved by all the other authors. It is the responsibility of the author to obtain all necessary copyright release permissions for the use of any copyrighted materials in the manuscript prior to the submission.