@article{Rivaldo_2016, title={Analisis Pengaruh Informativeness, Credibility, Entertainment, dan Irritation Terhadap Advertising Value Serta Implikasinya Terhadap Purchase Intention (Telaah Pada Iklan Gillette Mach 3 di Youtube)}, volume={8}, url={https://ejournals.umn.ac.id/index.php/manajemen/article/view/590}, DOI={https://doi.org/10.31937/manajemen.v8i2.590}, number={2}, journal={Ultima Management : Jurnal Ilmu Manajemen}, author={Rivaldo, Gregorius}, year={2016}, month={Dec.}, pages={13-31}