Fatimah, S., and F. Nosita. “ANALYSIS OF RAMAYANA ADS EFFECTIVENESS BASED ON EPIC MODEL ON YOUTUBE SOCIAL MEDIA”. Ultima Management : Jurnal Ilmu Manajemen, Vol. 11, no. 1, Jan. 2020, pp. 39-54, doi:https://doi.org/10.31937/manajemen.v11i1.1252.