2024-03-28T17:36:42Z
https://ejournals.umn.ac.id/index.php/manajemen/oai
oai:ojs.pkp.sfu.ca:article/166
2021-03-22T01:37:52Z
manajemen:ART
Pengaruh Orientasi Pasar dan Perilaku Kewirausahaan Terhadap Kepekaan Perusahaan Dan Implikasinya Pada Kinerja Perusahaan: Studi pada Penyalur Sepeda Motor di Indonesia
Adinoto, Adinoto
This research, test the impact of the market orientation and entrepreneurship behavior to organization responsiveness and implication to company’s performance by utilizing the data of AISI (Asosiasi Industry Sepeda Motor Indonesia) motorcycle dealers companies’ in Indonesia. Moreover, As the tools for this analysis are using SPSS 16.0 and LISREL 8.8. There are few results from this research. Firstly, market orientation does not have significant impact towards entrepreneurship behavior. Secondly, market orientation does have positive and significant impact towards company’s responsiveness. Thirdly, entrepreneurship behavior does have positive and significant impact towards company’s responsiveness. Fourthly, the company’s responsiveness does have positive and significant impact towards company’s performance.
Keywords: Dealership, Market Orientation, Entrepreneurship, trust, responsiveness, Performance
Universitas Multimedia Nusantara
2013-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/166
10.31937/manajemen.v2i1.166
ULTIMA Management; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 1-25
Ultima Management : Jurnal Ilmu Manajemen; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 1-25
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/166/138
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/167
2021-03-22T01:38:25Z
manajemen:ART
Analisis Keberhasilan Kampanye Iklan dalam Proses Pengambilan Keputusan Memilih Perguruan Tinggi
Barata, Dion Dewa
Advertising is more then just informing audience. In conducting its marketing strategy, higher education institution use advertising as a tool to communicate information and shape perceptions. This study tried to analyze the impact of advertising campaigns against the formation of brand awareness and brand perception of the higher education institution which then affect the prospective student’s decision to choose the right higher education institution for them. Using a prospective student respondents, the study found that brand awareness does not have a significant influence on their decision, if not supported by brand perception of higher education institution.
Keywords: Marketing Strategy, brand, education, university, awareness, perception, advertising
Universitas Multimedia Nusantara
2010-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/167
10.31937/manajemen.v2i1.167
ULTIMA Management; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 26-35
Ultima Management : Jurnal Ilmu Manajemen; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 26-35
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/167/139
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/168
2021-03-22T01:38:22Z
manajemen:ART
The Uniqueness of Family Firms
Harijono, Harijono
This study focuses on family business theory from two theories of the firm perspectives: the incomplete contract and the agency perspectives. It shows that families represent a special class of large shareholders that potentially have a unique incentive structure and power in the firm. The unique characteristics of family firms potentially make their performance and their corporate decisions making different from those of non-family firms. The empirical evidences tend to support this argument. However, further quantitative and qualitative research to establish the relations between family control and several aspects of corporate decision making in different institutional and cultural settings remains to be done.
Keywords: Agency, Control, Cultural, Family Business, Investment, Shareholders
Universitas Multimedia Nusantara
2010-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/168
10.31937/manajemen.v2i1.168
ULTIMA Management; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 36-56
Ultima Management : Jurnal Ilmu Manajemen; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 36-56
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/168/140
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/169
2021-03-22T01:38:18Z
manajemen:ART
Analisis Manajemen Pajak Pada Industri Penyedia Jasa Telekomunikasi
Nur, Iim Ibrahim
Tax Management must be done throughout the company’s activities. In principle, tax management can be done via good tax compliance and minimizing tax burden. The latter can be achieved by transforming non-deductible expenses into deductible expenses. For example, PT Nyambung Teruuusss Tbk. (PT. NT) must change income Tax Art. 21 paid by the company into tax allowance with gross-up method, pooling company's cars at the office instead of letting these cars brought home by the employees, outbound training for employees instead of family gathering, and other methods including converting fringe benefits into allowance. Another method to minimize tax burden is to change depreciation methods into double-declining method instead of straight-line method. With nondeductible transformation method have saved PT NT Rp 5.26 billion of corporate income tax, while depreciation methods transformation is predicted to save the company Rp 735.66 billion for an eightyear period
Universitas Multimedia Nusantara
2010-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/169
10.31937/manajemen.v2i1.169
ULTIMA Management; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 57-69
Ultima Management : Jurnal Ilmu Manajemen; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 57-69
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/169/141
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/170
2021-03-22T01:38:15Z
manajemen:ART
Kebijakan Utang Jangka Panjang : Kajian Struktur Modal Entitas Terbuka Non Keuangan di Indonesia Yang Dikendalikan Keluarga
Sugiarto, Sugiarto
Compared to non-family controlled firms, family controlled firms have a stronger desire to maintain control to protect their highly valuable private benefits of control and firm-specific human capital. With substantial wealth and human capital at risk, family owners tend to be more risk averse than non-family owners, and also have stronger intention to reduce the prospect of financial distress and bankruptcy. These unique characteristics of family firms potentially make their capital structure decisions different from those of non-family firms. Panel data from 137 publicly listed firms in Indonesia from 1996 to 2005 were used to investigate the impact of family control on capital structure, particularly on debt maturity decisions.
Keywords: Family controlled firms, capital structure decisions, debt maturity
Universitas Multimedia Nusantara
2010-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/170
10.31937/manajemen.v2i1.170
ULTIMA Management; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 70-90
Ultima Management : Jurnal Ilmu Manajemen; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 70-90
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/170/142
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/171
2021-03-22T01:38:12Z
manajemen:ART
Studi Korelasional Gaya Kepemimpinan Terhadap Sikap Kewirausahaan Karyawan di Penerbit Gramedia Group
Winarno, Winarno
The objectives of this study is to find out relationship between the leadership style and the Entrapreneurial attitude of the employees. The study was conducted at Gramedia group publishing houses with 60 respondents selected randomly from editorial departements of the companies within the corporate. In accordance with local conditions and pratices in the corporate concerned, the Group makes contributions to various operated policy schemes which cover the majority of employees. The data was analyzed using simple regression analysis, Pearson Product-Moment correlation. The research concluded that there are positive correlations between leadership style and entrapreneurial attitude of the employees. Therefore the leadership style is very important factor in increasing the entapreneurial attitude of the employees.
Keywords: Intrapreneurship, leadership style, employees, Gramedia Group Publishing.
Universitas Multimedia Nusantara
2010-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/171
10.31937/manajemen.v2i1.171
ULTIMA Management; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 91-107
Ultima Management : Jurnal Ilmu Manajemen; Vol 2 No 1 (2010): ULTIMA MANAGEMENT; 91-107
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/171/143
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/172
2021-03-22T01:38:09Z
manajemen:ART
Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Dengan Intermediasi Kepuasan Nasabah Dan Nilai Yang Dirasakan Nasabah
Nursiana, Adinoto
The bank’s customer service quality is one of the primary factor that can effect customer’s loyality. This research examined the effect of service quality on customer loyalty with the intermediation customer satisfaction and intermediation customer perceived value. As analycal tool in this research is using soware LISREL 8.80.Result from this research. first, service quality has a positif and significant impact on customer satisfaction. Second, service quality has a positif and significant impact on customer perceived value. Third, customer satsfaction has a positif and significant impact on customer loyalty. Fourth, customer perceived value has a negatif and does not have significant impact on customer loyalty. So as to enhance customer loyalty, banks need to provide the best quality service that will improve customer stisfaction.
Keyword : Service quality, customer satisfaction, customer perceived value, customer loyalty.
Universitas Multimedia Nusantara
2011-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/172
10.31937/manajemen.v3i1.172
ULTIMA Management; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 1-15
Ultima Management : Jurnal Ilmu Manajemen; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 1-15
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/172/144
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/173
2021-03-22T01:38:05Z
manajemen:ART
Pengembangan Model Perilaku Konsumen Pria Dalam Membeli Produk Perawatan Kulit (Skin Care) Di Indonesia
Irawan, Very
Widjaja, Anton Wachidin
Tujuan utama dari penelitian ini adalah untuk meneliti secara mendalam fenomena perilaku konsumen pria dalam membeli produk perawatan kulit di Indonesia. Model Theory of Reasoned Action (TRA) yang telah dikembangkan oleh Ajzen dan Fishbein digunakan sebagai kerangka dasar teoritis dalam penelitian ini, serta dilakukan modifikasi dengan menambahkan variabel keyakinan terhadap atribut produk, efek penuaan, perhatian terhadap kesehatan, dan citra diri. Kuesioner dikembangkan dan didistribusikan pada pria Indonesia antara umur 20-44 tahun di Jakarta dengan menggunakan convenience sampling. Sebanyak 226 kuesioner yang telah diisi secara lengkap kemudian dianalisis dengan menggunakan program LISREL 8.70. Hasil dari penelitian ini menunjukkan bahwa keyakinan terhadap atribut produk, citra diri, efek penuaan, dan sikap memiliki pengaruh terhadap intensi membeli serta perilaku pembelian pria Indonesia dalam membeli produk perawatan kulit. Perhatian terhadap kesehatan memiliki pengaruh yang kurang signifikan dalam penelitian ini. Sedangkan pengaruh normatif memiliki pengaruh yang negatif terhadap intensi membeli. Hasil penelitian ini menunjukkan bahwa perilaku pembelian dan intensi membeli pria Indonesia lebih dikarenakan sikap atau faktor personal, tanpa adanya pengaruh normatif.
Universitas Multimedia Nusantara
2011-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/173
10.31937/manajemen.v3i1.173
ULTIMA Management; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 16-30
Ultima Management : Jurnal Ilmu Manajemen; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 16-30
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/173/145
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/174
2021-03-22T01:38:02Z
manajemen:ART
Komparasi Efektivitas Proksi-Proksi Kinerja Perusahaan Dalam Pengukuran Pengaruh Struktur Kepemilikan Dan Mekanisme Keagenan Pada Perusahaan Publik Di Indonesia
Sugiarto, Sugiarto
Setiawan, Augustinus
Budhijono, Fongnawati
Pemisahan kepemilikan dan pengelolaan perusahaan1 menjadi isu yang penting bagi mekanisme Corporate Governance terlebih lebih berkaitan dengan permasalahan keagenan. Dalam pengertian teori keagenan, pemilik perusahaan (prinsipal) memberikan kewenangan pada pengelola (agent) untuk mengurus jalannya perusahaan serta mengambil keputusan untuk dan atas nama pemilik. Diasumsikan bahwa manusia akan memaksimalkan kepentingannya sendiri dan adanya informasi asimetrik, memungkinkan agen tidak melakukan tindakan yang terbaik bagi kepentingan prinsipal. Informasi asimetrik memungkinkan agen bertindak untuk keuntungan sendiri, dengan mengorbankan kepentingan pemilik. Prilaku agen yang melakukan tindakan untuk memaksimumkan kepentingan sendiri menjadi bagian penting yang harus dikendalikan. Dalam hal ini mekanisme Good Corporate Governance menjadi isu yang penting bagi manajemen modern karena secara normatif mampu menciptakan nilai perusahaan melalui kinerja yang berkesinambungan sebagai hasil dari pelaksanaan operasional manajemen secara tepat (Global Association of Risk Professionals, 2005: 173).
Universitas Multimedia Nusantara
2011-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/174
10.31937/manajemen.v3i1.174
ULTIMA Management; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 53-67
Ultima Management : Jurnal Ilmu Manajemen; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 53-67
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/174/146
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/175
2021-03-22T01:37:59Z
manajemen:ART
Pengaruh In-Store Stimuli Terhadap Impulse Buying Behavior Konsumen Hypermarket Di Jakarta
Bong, Soeseno
Perkembangan pesat usaha Hypermarket adalah konsekuensi logis dari pertumbuhan ekonomi dan pergerakan globalisasi dunia, yang merupakan salah satu bentuk usaha jasa distribusi yang ramai dibicarakan dan berkembang pesat di Indonesia dan Negara-negara berkembang lainnya. Dalam upaya menerapkan strategi pemasaran mutahir dengan didukung oleh kemajuan teknologi informasi untuk mempertahankan loyalitas konsumennya maka hypermarket secara konsisten mempelajari perilaku konsumennya. Salah satu perilaku konsumen yang sangat penting adalah perilaku Belanja Impulsif (Impulse Buying Behavior). Tujuan penelitian ini adalah untuk menganalisis pengaruh variabel In-store Stimuli terhadap Impulse Buying Behavior konsumen. Penulis menguji hipotesis pengaruh variable stimulus toko terhadap perilaku belanja impulsif untuk membuktikan apakah betul terdapat pengaruh signifikan langsung kedua variable tersebut. Hasil temuan diharapkan dapat dimanfaatkan oleh bisnis ritel di Inodoneisa. Temuan penelitian ini mengungkapkan bahwa memang terdapat pengaruh signifikan langsung dari upaya stimulus oleh manajemen took terhadap prilaku impulsifitas konsumen.
Kata Kunci: Hypermarket, Perilaku Belanja Impulsif, Personal Antecedents, In-store Stimuli, In-store Browsing, and Shopping Enjoyment.
Universitas Multimedia Nusantara
2011-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/175
10.31937/manajemen.v3i1.175
ULTIMA Management; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 31-52
Ultima Management : Jurnal Ilmu Manajemen; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 31-52
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/175/147
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/176
2021-03-22T01:37:56Z
manajemen:ART
Implementasi Strategi Bisnis dan Korporasi Melalui Merger dan Akuisisi
Johan, Suwinto
Setiap manusia selalu ingin bertumbuh dan berkembang ke arah yang lebih baik dari waktu ke waktu. Manusia bisa bertumbuh secara pribadi dengan meraih kehidupan yang lebih baik melalui berkarya dan belajar, Sebagai makluk sosial, manusia berkembang biak melalui pertemanan dan interaksi dengan lingkungannya, hingga menghasilkan turunannya. Begitu juga dengan sebuah organisasi yang merupakan kumpulan dari manusia-manusia yang berinteraksi guna mencapai sebuah tujuan. Menurut Stephen P Robbins (1990) organization is a consciously coordinted social entity, with a relatively identifiable boundary, that functions on relatively continous basis to achieve a common goal or set of goals. Common goal or set of goals di dunia bisnis atau tujuan sebuah perusahaan adalah memaksimunkan nilai perusahaan dengan salah satunya adalah untuk memperoleh keuntungan yang maksimun dalam menjalankan usahanya. Selain bertumbuh secara organik, perusahaan juga akan bertumbuh secara non-organik atau yang dikenal dengan melalui merger dan akuisisi seperti manusia melalui perkawinan. Akan tetapi, sama seperti manusia, organisasi juga tidak terlepas dari lingkungannya. Selama abad 20, perubahan lingkungan telah menjadi semakin kompleks dan yang belum dikenal sebelumnya baik dari segi jumlah perubahan yang terjadi maupun tingkat kecepatan perubahan itu sendiri (Ansoff, 1990).
Universitas Multimedia Nusantara
2011-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/176
10.31937/manajemen.v3i1.176
ULTIMA Management; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 68-81
Ultima Management : Jurnal Ilmu Manajemen; Vol 3 No 1 (2011): ULTIMA MANAGEMENT; 68-81
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/176/148
Copyright (c) 2016 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/526
2021-03-22T01:36:46Z
manajemen:ART
Pengaruh Penerapan Model Latihan Terhadap Peningkatan Produktivitas Kerja Karyawan Pada PT. Okema Altra Perdana Manado
Egeten, Angelina Ervina Jeanette
Dalam menjalankan suatu perusahaan, sumber daya manusia sangat berperan dalam kemajuan suatu bisnis. Pelatihan serta pengetahuan yang diberikan oleh perusahaan sangat menentukan kelancaran proses bisnis di suatu perusahaan. Dengan adanya pemberian variasi model latihan, bekal motivasi untuk karyawan, dan implementasi contoh yang diberikan oleh perusahaan kepada karyawan dapat meningkatkan produktivitas kerja karyawan. Dari hasil penelitian yang telah dilakukan maka dapat diketahui bahwa kontribusi latihan dapat memberikan pengaruh positif terhadap peningkatan produktivitas kerja karyawan dan hipotesis yang menyatakan terdapat hubungan yang tinggi antara kontribusi latihan dengan produktivitas kerja karyawan pada PT.Okema Altra Perdana dapat diterima.
Universitas Multimedia Nusantara
2018-12-20
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/526
10.31937/manajemen.v10i1.526
ULTIMA Management; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 01-06
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 01-06
2549-404X
2085-4587
10.31937/manajemen.v10i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/526/697
Copyright (c) 2018 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/589
2021-03-22T01:37:36Z
manajemen:ART
Pengaruh Harga Minyak Mentah, Tingkat Suku Bunga Bank Indonesia, 1 dan Kurs Rupiah/USD Terhadap Harga Saham PT Aneka Tambang Tbk. Periode 2010 - 2014
Rowena, Janny
This study was conducted to examine the influence of the Indonesian Crude Price, BI rate, and exchange rate of Rupiah/USD to PT Aneka Tambang, Tbk. stock price for period 2010 – 2014. There are four variables : stock price as the dependent variable, while the Indonesian crude price, BI rate, and exchange rate of Rupiah/USD as the independent variables. The analysis technique used in this research is multiple linier regression. Based on statistical ttest, Indonesian crude price and exchange rate of Rupiah/USD have significant influenced on stock price because the significant value is less than 0.05. Meanwhile, BI rate doesn’t have a significant influence because the significant value is more than 0.05. Based on statistical F test indicates that the Indonesian Crude Price, BI rate, and exchange rate of Rupiah/USD are simultantly affect to PT Aneka Tambang, Tbk. stock price. Result of coefficient determination test showed that Indonesian Crude Price, BI rate, and exchange rate of Rupiah/USD explained PT Aneka Tambang, Tbk stock price 70.9% and the rest (29.1%) is influenced by other variables outside the model.
Keywords: Indonesian Crude Price (ICP), BI rate, exchange rate, stock price
Universitas Multimedia Nusantara
2016-12-02
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/589
10.31937/manajemen.v8i2.589
ULTIMA Management; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 1-12
Ultima Management : Jurnal Ilmu Manajemen; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 1-12
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/589/515
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/590
2021-03-22T01:37:33Z
manajemen:ART
Analisis Pengaruh Informativeness, Credibility, Entertainment, dan Irritation Terhadap Advertising Value Serta Implikasinya Terhadap Purchase Intention (Telaah Pada Iklan Gillette Mach 3 di Youtube)
Rivaldo, Gregorius
With the growth of YouTube users, it’s advertising features gave an opportunitiy for many manufacturers and companies to market their products. One of the companies that advertise through YouTube is Gillette. Gillette uses YouTube to advertise one of their main products Gillette Mach 3 Turbo. The issues raised in this study is to determine whether or not the customer’s intention to purchase of Gillette Mach 3 Turbo inflicted by their Youtube Ad is influenced by informativeness, credibility, entertainment, and irritation through advertising value. The theoretical model presented in this study includes 5 hypotheses and to be tested using Structural Equation Model. The sample in this study were 120 respondents, androgynous male, shaved at least 3 days, have a minimum age of 17 years, a YouTube user, and have never bought Gillette Mach 3 Turbo razor. A questionnaire is designed to gather information from prospective buyers of Gillette Mach 3 Turbo razor based on the YouTube ad. Results of the analysis showed that informativeness, credibility and entertainment positive effect on purchase intention through advertising value. While irritation negative effect on purchase intention through advertising value. The conclusion of this study is that Gillette Mach 3 Turbo advertisement provides high value to prospective customers that is YouTube users.
Keywords: informativeness, credibility, irritation, entertainment, advertising value, purchase intention
Universitas Multimedia Nusantara
2016-12-02
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/590
10.31937/manajemen.v8i2.590
ULTIMA Management; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 13-31
Ultima Management : Jurnal Ilmu Manajemen; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 13-31
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/590/516
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/591
2021-03-22T01:37:30Z
manajemen:ART
Analisis Pengaruh Perceived Benefit, Free Mentality Dan Perceived Sacrifice Terhadap Attitude Toward Paying Dan Implikasinya Terhadap Willingness To Pay (Studi Pada Pengguna Joox VIP)
Leonardo, Andre
The purpose of this research was to determine whether willingness to pay on Joox VIP influenced by perceived benefit, free mentality, and perceived sacrifice through attitude toward paying. Joox was chosen to be the object of this research because it was a new comer in Indonesian market and it has a good rating in AppStore and PlayStore just within a week after it was launched. The theoretical model in this study is presented with 4 hypothesis be tested by using Structural Equation Modeling (SEM). This study uses 125 respondents who subscribe Joox VIP and has used it more than a month. These results indicate that perceived benefit was positively related to attitude toward paying, free mentality and perceived sacrifice negatively related to attitude toward paying. Then attitude toward paying positively related to willingness to pay.
Keywords: Perceived Benefit, Free Mentality, Perceived Sacrifice, Attitude Toward Paying, and Willingness to Pay.
Universitas Multimedia Nusantara
2016-12-02
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/591
10.31937/manajemen.v8i2.591
ULTIMA Management; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 32-53
Ultima Management : Jurnal Ilmu Manajemen; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 32-53
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/591/517
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/592
2021-03-22T01:37:27Z
manajemen:ART
Analisis January Effect Pada Saham Astra Internasional (ASII) Di Bursa Efek Indonesia Pada Periode 2005 - 2015
Kiky, Andreas
In Stock Market our goal is pursue optimum wealth by appreciation of our Stocks. Stock price fluctuate over time as nobody can predict. In this research our aim is to observe the market anomaly that might be happened as the investor behave. We will examine January Effect as Keim observe in 1986 in Indonesia Stock Exchange. Also we can also examine Efficient Market Hypothesis as the result from anomaly and abnormal return that founded in this research. If we can find the market anomaly perhaps we can map the market seasonal trend as the past data recorded. If this anomaly exists we could suggest investor to invest their money as the anomaly data shown. Then investor could gain optimum wealth base on this information. Purpose of this paper is to examine market anomaly and does it exist in Indonesia market? Our main objective is to predict the market movement base on seasonal or anomaly pattern that has been found in previous research. We use CAPM to measure Expected Return of Asset and we use ASII stock price to measure the return of the stock. Our finding is far from our expectation. We expect to find January Effect here but unfortunately we found another anomaly that happen in May and October. Our research suggest that we should cautious for this investor behavior because they seem react as the new information or news appear
Keywords: Abnormal Return, January-Effect, Market Anomaly, CAPM, Efficient Market Hypothesis
Universitas Multimedia Nusantara
2016-12-02
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/592
10.31937/manajemen.v8i2.592
ULTIMA Management; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 54-63
Ultima Management : Jurnal Ilmu Manajemen; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 54-63
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/592/518
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/593
2021-03-22T01:37:23Z
manajemen:ART
Pengaruh Recruitment Source dan Job Seeker's Perception terhadap JOb Seeker's Intention to Pursue the Job di Kompas Gramedia Group
Budiman, Tommy
Handayani, Nurina Putri
Job seeker's intention to pursue the job is to be considered by a company in order to attract a job applicant. The existence of an employee wishes to pursue a job (job seeker's intention to pursue the job) thought to be affected by a job applicant easily obtain employment information from a variety of existing media (recruitment sources). In addition, the perception of a job applicant (job seeker's perception) against a company is also thought to influence the decision to pursue such work. The purpose of this study was to determine the influence of recruitment sources and job seeker's perception of job seeker's intention to pursue the job in Kompas Gramedia Group. In this study, questionnaires done by using non-probability sampling of 100 respondents who are a job applicant that have or are applying for a job at one of the subsidiaries of Kompas Gramedia Group, domiciled in Tangerang. Data collection methods used in this research by distributing questionnaires. Meanwhile, the research method used is quantitative and descriptive research methods. The results showed that the newspaper has no effect and no significant effect on job seeker's intention to pursue the job in Kompas Gramedia Group. Internet and friends / relatives have positive and significant effect on job seeker's intention to pursue the job in Kompas Gramedia Group. In addition, person - organization fit and organizational culture have positive and significant impact on the job seeker's intention to pursue the job. And based on the results of this research, it is known that the recruitment sources (newspaper, internet, and friends / relatives) as well as the job seeker's perception (person - organization fit and organizational culture) can explain and affect job seekers intention to pursue the job in Kompas Gramedia Group amounted to 46.8 %.
Keywords: recruitment source, job seeker’s
Universitas Multimedia Nusantara
2016-12-02
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/593
10.31937/manajemen.v8i2.593
ULTIMA Management; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 64-78
Ultima Management : Jurnal Ilmu Manajemen; Vol 8 No 2 (2016): ULTIMA MANAGEMENT; 64-78
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/593/660
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/594
2021-03-22T01:37:20Z
manajemen:ART
Analisis Pengaruh Budaya Organisasi Terhadap Employee Engagement Dengan Kepuasan Kerja Sebagai Variabel Intervening
Humairoh, Humairoh
Wardoyo, Wardoyo
Human capital resources are essential to enhance performances and to sustain life cycles of a company. Organizational culture, job satisfaction and employee engagement are key factors of human resources. The objectives of this study were to describe and analyse the influence of organizational culture to employee engagement; to describe and analyse the influence of organizational culture to job satisfaction; to describe and analyse the influence of job satisfaction to employee engagement; and to describe and analyse organizational culture to employee engagement with job satisfaction as intervening variable. The hyphothesis of this study were: (i) the organizational culture has a positive influence to employee engagement, (ii) the organizational culture has a positive influence to job satisfaction, and (iii) the organizational culture has a positive influence to employee engagement with job satisfaction as intervenning variable. This study was a causal research to obtain evidences of causal relationships. The technique sampling applied was a cluster random sampling method with questionnaires as the instrument to collect data whose result processed using method Scala Likert Summated Rating (LSR) with score 1 – 4. Respondents of this research were employees of PT Krakatau Bandar Samudera (KBS) – a port services company in the Province of Banten. Respondents of 155 employees were interviewed based on statements in the quetionnaires. This research used technique of path analysis using SPSS software version 20.. The results of this research indicated that organizational culture has a positive influence to employee engagement, job satisfaction has a positive influence on employee engagement, and organizational culture has a positive influence on employee engagement through job satisfaction as an intervening variable.
Keywords: Organizational Culture, Job Satisfaction, Employee Engagement
Universitas Multimedia Nusantara
2017-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/594
10.31937/manajemen.v9i1.594
ULTIMA Management; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 1-21
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 1-21
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/594/519
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/595
2021-03-22T01:37:17Z
manajemen:ART
Analisis Faktor-Faktor Yang Mempengaruhi Willingness To Subscribe: Telaah Pada Layanan Video On Demand Netflix
Hasan, Venni Ariestya
The present study is to identified factors that affecting the willingness of subscribe of video streaming services which is Netflix. The conceptual framework for this study included two antecedents of behavioral intention as proposed by TAM which are Perceived ease of use and Perceived usefulness. On other hand, four first order construct interactivity, perceived price, content richness, and free alternative was added to the framework. Theoretical model in this study are presented with 6 hypotheses to be tested with structural equation model. Sampe data was collected using questionnaire method from 140 respondents who are aware of Netflix and already tried the free trial offer from Netflix. The result derived from fitting the SEM on the sample indicated that Willingness to subscribe is positively influenced by Content Richness, Perceived Usefulness, perceived ease of use, but negatively influenced by Free Alternatives and Perceived price. On the other hand, result shows no significant effect between Interactivity and Willingness to Subscribe
Keywords: Video streaming, Perceived ease of use, Perceived usefulness, Content Richness, Willingness to Subscribe
Universitas Multimedia Nusantara
2017-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/595
10.31937/manajemen.v9i1.595
ULTIMA Management; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 22-38
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 22-38
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/595/520
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/596
2021-03-22T01:37:14Z
manajemen:ART
Pengaruh Transformational Leadership Terhadap Employee Engagement: Telaah Pada Organisasi Non Profit Area Pulau Jawa, Sumatera, Sulawesi dan Bali
Handayani, Nurina Putri
Recognizing the engagement levels of employees is in a grey area, organizations are still less aware of it. Employee engagement is the level of commitment and involvement an employee has, towards their organization and its value. Employee engagement actually creates many improvements within the organization that can result in employee work productivity, hence increasing the organization capability. Author wants to prove that transformational leadership is valid theory in encouraging person’s engagement in a non-profit organization. Transformational leadership is the attitude of a leader who is able to become the motor of change, has charisma in show stance, put themselves in difficult issues, emphasizing trust, and has a vision and a sense of mission. This study examines how transformational leadership and employee engagement works in IFL’s staff – a youth led non-profit organization (NGO) concerning on youth empowerment for social changes. Moreover, the study seeks the effect of transformational leadership on employee engagement at IFL. Author shares questionnaire to 70 respondents. This study used descriptive and verification method by using t-test. After going through several stages of statistical tests, the author gets the result that transformational leadership and employee engagement has been well-implemented in Indonesian Future Leaders (IFL). Employee engagement variables can be explained by independent variables of idealized influence, inspirational motivation, intellectual stimulation, and individualized concerns by 29%. The rest (100% -29% = 71%) is explained by other variables outside the model.
Keyword: Human Capital, Transformational Leadership, Employee Engagement, Non-Profit Organization
Universitas Multimedia Nusantara
2017-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/596
10.31937/manajemen.v9i1.596
ULTIMA Management; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 39-54
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 39-54
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/596/521
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/597
2021-03-22T01:37:11Z
manajemen:ART
Analisis Pengaruh Perceived Compatibility, Individual Mobility. Dan Driver’s Factor Dari Attitude Towards Use Serta Implikasinya Pada Intention To Use: Telaah Pada Calon Pengguna Aplikasi Onesmile di BSD CIty
Kurniawati, Shandra
The research problem is posed to determine the intention to use mobile application OneSmile in terms of perceived compatibility, individual mobility and factors of the driver's based on the attitude towards use that perceived ease of use and perceived usefulness. This study used descriptive design with non-probability sampling method in judgement sampling techniques. The theoretical model in this study was presented in six hypotheses to be tested using Structural Equation Model. The sample was 120 respondents who are residents BSD CITY aged between 26 and 45 years, have mobile banking, and used the internet at minimum from 1 to 3 hours per day. The collection of information is done by giving questionnaires directly to the respondents. The result showed that there is an influence between perceived ease of use and perceived usefulness, also the perceived usefulness and the attitude towards use of mobile application OneSmile. Furthermore, attitude towards the use and individual mobility has an impact on the intention to use mobile application OneSmile. The perceived ease of use, however, did not have an affect positively on the attitude towards the use of mobile application OneSmile. In addition, the perceived compatibility resulted that there was no a positive influence on the intention to use mobile application OneSmile.
Keywords: Perceived Ease Of Use, Perceived Usefulness, Attitude Towards Use, Perceived Compatibility, Individual Mobility, Intention To Use, Mobile Application.
Universitas Multimedia Nusantara
2017-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/597
10.31937/manajemen.v9i1.597
ULTIMA Management; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 55-67
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 55-67
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/597/522
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/598
2021-03-22T01:37:08Z
manajemen:ART
Penggunaan Arbitrage Pricing Theory Untuk Menganalisis Return Saham Syariah
Gusni, Gusni
Riantani, Suskim
Arbitrage Pricing Theory (APT) is one of model that can be used to quantify the risk for investors in order to produce capital gain.There are two empirical models are used in implement the APT: the factor loading model (FLM) and the macro variable model (MVM). Model used in this research was MVM as used by Chen, Roll dan Ross (1986), and Chen, Hsieh dan Jordan (1997). The purpose of this study is to capture the application of APT in Jakarta Islamic Index (JII) using macroeconomic variables (inflation, exchange rate, and interest rate) as the determinants of Syariah stock return and found macro economics variables having powerful effect to the Syariah stock return. To achieve the objectives of this study, a total of 11 listed syariah firms of Jakarta Islamic Index (JII) in Indonesia Stock Exchange were selected by using purposive sampling method from the period of 2009 to 2014. Multiple linear regression has been conducted to capture the application of APT in analized determinants of Syariah stock return. The result shows that only interest rate has effect to the syariah (JII) stock return. Meanwhile inflation and exchange rate have no effect to the syariah stock return. Emperical results clearly indicate that application of APT in justifying returns on Syariah stocks is still weak.
Keywords: Arbitrage Pricing Theory, Exchange Rate, Inflation, Interest Rate, Stock Return
Universitas Multimedia Nusantara
2017-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/598
10.31937/manajemen.v9i1.598
ULTIMA Management; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 68-84
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen; 68-84
2549-404X
2085-4587
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/598/523
Copyright (c) 2017 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/676
2021-03-22T01:36:43Z
manajemen:ART
Bagaimana Merancang Sistem Manajemen Kinerja
Rahardja, Wienda Primadyansyah
Purpose - Makalah ini mengusulkan model manajemen kinerja berdasarkan teori-teori yang ada.Design/Methodology/Approach - Konsep paper ini mengeksplorasi sistem manajemen kinerja dengan teori-teori yang telah dikumpulkan dengan menggunakan metode kualitatif.Findings – Makalah ini mampu menemukan model perancangan sistem manajemen kinerja dengan pendekatan benchmarking dan balanced scorecardResearch Limitations/Implications – Penerapan model perancangan ini masih sedikit perusahaan di Indonesia yang mampu menerapkanPractical Implications – Memberikan gambaran model sistem manajemen kinerja yang kompleks bagi perusahaan yang membutuhkan dan akan menerapkannyaOriginality/Value - Makalah ini relevan bagi praktisi dan akademisi, karena memperjelas pengetahuan yang ada dan menyediakan platform untuk penelitian selanjutnyaKeywords - Performance Management, Performance Measurement, Benchmarking, Balanced Scorecard, KPIPaper type - Conceptual Paper
Universitas Multimedia Nusantara
2018-12-20
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/676
10.31937/manajemen.v10i1.676
ULTIMA Management; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 07-17
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 07-17
2549-404X
2085-4587
10.31937/manajemen.v10i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/676/700
Copyright (c) 2018 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/716
2021-06-04T07:57:39Z
manajemen:ART
Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta
Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta
Winata, Aldo
Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment.
Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.
Universitas Multimedia Nusantara
2018-03-16
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/716
10.31937/manajemen.v9i2.716
ULTIMA Management; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 1-17
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 1-17
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/716/529
Copyright (c) 2018 Jurnal Manajemen
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/718
2021-03-22T01:36:58Z
manajemen:ART
Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa
Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa
Mulyana, Andy
Ayuni, Devi
This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users.
Keywords: service quality, satisfaction, commitment, loyalty
Universitas Multimedia Nusantara
2018-03-16
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/718
10.31937/manajemen.v9i2.718
ULTIMA Management; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 18-32
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 18-32
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/718/530
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/719
2021-03-22T01:36:55Z
manajemen:ART
Pengaruh Financial Leverage terhadap Financial Performance pada Sektor Industri Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2015
Pengaruh Financial Leverage terhadap Financial Performance pada Sektor Industri Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2015
Februansyah, Rivaldy
Yanuarti, Ika
The manufacturing sector is one of the most dominant economic sectors in in achieving growth and development in Indonesia. It needs adequate fund to develop its business. The sources of fund are from internal and external. The firm usually optimized the usage of internal fund prior to external fund. The internal fund comes from equity while the external funds are from debt and stock. Debt is also known as financial leverage. There is a phenomenon that the usage of debt increased the firm’s financial performance, since interest on debt could lower the payment of tax (tax shield). On the other side, the higher the financial leverage the higher the risk of bankruptcy. This research aims to analyze whether financial leverage has an influence on financial performance in the manufacturing sector listed on the Indonesia Stock Exchange (IDX) period 2015. The method of analysis used in this research is multiple linear regression analysis. This research uses quantitative approach with a sample of 140 listed companies in the manufacturing industry. The firm’s financial performance could be measured by the financial ratios. Financial Leverage ratios are ratios that measure the ability of firm’s to meet its financial obligation and the level of usage debt as compared to equity. There are several financial leverage ratios that used in this research, such as Debt Ratio (DR), Debt to Equity Ratio (DER), Interest Coverage Ratio (ICR), and Long Term Debt Ratio (LTDR). Financial performance indicates the ability of firm to generate profit and measured by Profitability Ratio. Return on Asset (ROA) is one of the Profitability Ratio. The statistical result shows that Debt Ratio (DR) negatively affect Return on Asset (ROA) and Interest Coverage Ratio (ICR) positively affect Return on Asset (ROA). Meanwhile, Debt to Equity Ratio (DER) and Long Term Debt Ratio (LTDR) did not affect Return on Asset (ROA). On the other hand, result shows that Debt Ratio (DR), Debt to Equity Ratio (DER), Interest Coverage Ratio (ICR), and Long Term Debt Ratio (LTDR) affect Return on Asset (ROA) simultaneously.
Keywords: Financial Leverage, Debt Ratio (DR), Debt to Equity Ratio (DER), Interest Coverage Ratio (ICR), Long Term Debt Ratio (LTDR), Financial Performance, Return on Assets (ROA)
Universitas Multimedia Nusantara
2018-03-16
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/719
10.31937/manajemen.v9i2.719
ULTIMA Management; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 33-48
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 33-48
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/719/531
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/720
2021-03-22T01:36:52Z
manajemen:ART
Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum
Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum
Natadirja, Moses
Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album.
Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention
Universitas Multimedia Nusantara
2018-03-16
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/720
10.31937/manajemen.v9i2.720
ULTIMA Management; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 49-61
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 49-61
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/720/533
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/721
2021-03-22T01:36:49Z
manajemen:ART
Pengaruh Risiko Sistematis, Leverage, Dan Likuiditas Terhadap Return Saham Lq 45 Yang Terdaftar Pada Bursa Efek
Pengaruh Risiko Sistematis, Leverage, Dan Likuiditas Terhadap Return Saham Lq 45 Yang Terdaftar Pada Bursa Efek
Wijaya, Chandra Ferdinand
Djajadikerta, Hamfri
Investors want high stock return to increase wealth from their stock investment. In determining stocks that can provide high returns, there are factors that must be considered. LQ 45 stocks are identical to profitable and high return stock. In fact, LQ 45 stocks do not always benefit investors. There are risk factors that influence LQ 45 stock return, which is the market risk and fundamental risk. Market risk is known as systematic risk and fundamental risk is reflected through companies’ liquidity and leverage. There are inconsistencies over the influence of this variables on stock return. Therefore, the purpose of this research is to examine the effect of systematic risk, leverage, and liquidity on stock return. This research is a causal research and conducted on LQ 45 companies during 2011- 2015. This research uses simple random sampling as sampling method. Systematic risk is measured by stock beta coefficients, leverage is measured by Debt to Equity Ratio, and liquidity is measured by Current Ratio. Research’s result shows that systematic risk, leverage, and liquidity have significant effect on stock return simultaneously. Partial test shows that systematic risk has insignificant effect on stock return, while leverage and liquidity have positive significant effect on stock return.
Keywords: Systematic risk, leverage, liquidity, stock return, LQ 45
Universitas Multimedia Nusantara
2018-03-16
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/721
10.31937/manajemen.v9i2.721
ULTIMA Management; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 62-76
Ultima Management : Jurnal Ilmu Manajemen; Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen; 62-76
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/721/534
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/792
2021-03-22T01:36:02Z
manajemen:ART
PENGARUH STRATEGI OPERASI TERHADAP KEUNGGULAN OPERASIONAL UMKM KABUPATEN BANDUNG (STUDI KASUS PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN BANDUNG)
PENGARUH STRATEGI OPERASI TERHADAP KEUNGGULAN OPERASIONAL UMKM KABUPATEN BANDUNG (STUDI KASUS PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN BANDUNG)
Irawan, Andri
Ludiya, Eka
Nowadays the business world should be able to operate effectively and efficiently to create corporate excellence including operational excellence. The object of this research is the operating strategy and operational excellence. The purpose of this research is to measure and determine how much influence the operation strategy for operational excellence in SME Food and Beverages in Bandung regency. The sample in this study was 100 respondents. The sampling method is nonprobability sampling with accidental sampling. Based on the discussion of the data concluded that the effect of operating strategies provide 58.6% of the operational excellence of the SME Food and Beverages in Bandung regency.
Nowadays the business world should be able to operate effectively and efficiently to create corporate excellence including operational excellence. The object of this research is the operating strategy and operational excellence. The purpose of this research is to measure and determine how much influence the operation strategy for operational excellence in SME Food and Beverages in Bandung regency. The sample in this study was 100 respondents. The sampling method is nonprobability sampling with accidental sampling. Based on the discussion of the data concluded that the effect of operating strategies provide 58.6% of the operational excellence of the SME Food and Beverages in Bandung regency.
Universitas Multimedia Nusantara
2020-01-15
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/792
10.31937/manajemen.v11i1.792
ULTIMA Management; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 16-26
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 16-26
2549-404X
2085-4587
10.31937/manajemen.v11i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/792/851
Copyright (c) 2019 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/793
2021-03-22T01:36:40Z
manajemen:ART
Kunjungan Wisatawan dan Bisnis Kuliner di Kota Bandung
Nidar, Sulaeman Rahman
Sutisna, Sutisna
Firmansyah, Egi Arvian
The city of Bandung is one of the cities which becomes a tourist destination for local and foreign tourists. This study explores the number of culinary business expected to increase the number of tourists visiting Bandung. The research was conducted using the survey method with culinary respondents of entrepreneurs or businesses, tourism office and tourists. This study aims to determine the influence or relationship between the number of culinary business and the number of tourists interested in culinary. Besides, this research aims to know the profile of tourists visiting Bandung. This research is descriptive and quantitative research. The results showed that the majority of tourists who come to Bandung are loyal tourists. They believe that culinary is one of the most interesting aspects of Bandung. In addition, statistically it is also known that the number of culinary entrepreneurs is positively correlated with the number of tourists who come to Bandung. The variable of the number of tourists can be explained by the variable number of culinary entrepreneurs, but not significant.
Keywords: Bandung, Culinary Tour, Tourists
Universitas Multimedia Nusantara
2018-12-20
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/793
10.31937/manajemen.v10i1.793
ULTIMA Management; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 52-64
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 52-64
2549-404X
2085-4587
10.31937/manajemen.v10i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/793/708
Copyright (c) 2018 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/823
2021-03-22T01:36:36Z
manajemen:ART
Keputusan Mahasiswa Universitas “X” Bandung Untuk Merokok Di Lingkungan Kampus Yang Dipengaruhi Oleh Faktor Sosial
Hapsari, Ayuningtyas
Muhammad, Alfath Haikal
Indonesia is the country with the highest number of teen smokers in the world. About 80% of smokers in Indonesia start the habit before the age of 19 years. Based on the results of a pre-survey of 10 students that there are still many who violate the rules despite the existing prohibition to not smoke in public places at the University of "X". It also shows a lack of concern for smokers against others who do not smoke.
This study aims to look at the influence of social factors on the students decision at the University X Bandung to smoke on campus. This research uses descriptive verification method by distributing questionnaires to 30 students respondents of the University "X" Bandung, and use a Simple Linear Regression analysis methods.
Based on the results of regression calculations, the influence of social factors on smoking decisions on campus is very small that is equal to 37.9% while the remaining 62.1% influenced by other variables not examined in this study as a factor from the individual respective smokers, such as: lifestyle, psychological factors and cultural factors.
Keywords: Social Marketing, Consumer Behavior, Social Factors and Consumer Buying Decision
Universitas Multimedia Nusantara
2018-12-20
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/823
10.31937/manajemen.v10i1.823
ULTIMA Management; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 44-51
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 44-51
2549-404X
2085-4587
10.31937/manajemen.v10i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/823/707
Copyright (c) 2018 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/825
2021-03-22T01:36:27Z
manajemen:ART
Strategi Meningkatkan Daya Saing Industri Kreatif Indonesia: Studi Kasus Pengembangan Klaster Industri Alas Kaki Kecamatan Tamansari, Bogor
Putra, Gema Setya Anggara
Maulana, Noveri
Peningkatan daya saing industri kreatif Indonesia menjadi perbincangan sengit seiring pemberlakuan Masyarakat Ekonomi ASEAN (MEA) di penghujung tahun 2105 silam. Presiden Jokowi melalui Badan Ekonomi Kreatif (BEKRAF) selalu berupaya untuk mempercepat peningkatan daya saing industri kreatif sebagai kekuatan ekonomi baru di Indonesia. Namun, belum banyak industri kreatif yang mampu berkembang dan memiliki daya saing tinggi ketika berada di tengah pasar industri global. Penelitian ini diharapkan mampu menjadi salah satu alternatif solusi untuk menjawab permasalahan itu. Melalui kajian mendalam atas industri alas kaki di Kecamatan Tamansari, Bogor, penelitian ini diharapkan mampu merancang sebuah model strategi daya saing bagi industri kreatif tanah air. Menggunakan model porter diamond analysis, penelitian ini akan menyusun rancangan strategi bagi klaster industri alas kaki Tamansari serta mengkaji faktor peluang dan ancaman dalam mengembangkan industri kreatif. Penelitian kualitatif ini menggunakan pendekatan studi kasus dan teknik perolehan data menggunakan wawancara, observasi, FGD, dan analisis dokumen. Setelah data dianalisis melalui coding dan kategorisasi, maka dapat ditarik kesimpulan bahwa peningkatan daya saing industri kreatif sangat bergantung pada ketersedian modal, pembinaan kreatifitas pelaku usaha, serta aspek pemasaran yang terintegrasi teknologi. Perlu optimalisasi komponen pendukung industri kreatif model Porter Diamond agar daya saing industri kreatif Indonesia semakin meningkat di tengah pasar industri dunia.
Keywords:
Ekonomi kreatif, Industri kreatif, Bekraf, UKM, Daya saing, Sentra Industri, Tamansari, Bogor, Porter Diamond, Klaster Strategi
Universitas Multimedia Nusantara
2019-01-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/825
10.31937/manajemen.v10i2.825
ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 97-109
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 97-109
2549-404X
2085-4587
10.31937/manajemen.v10i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/825/717
Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/853
2021-03-22T01:36:33Z
manajemen:ART
Transformasi Digital Media Cetak Di Indonesia: Studi Pada Industri Media Cetak Terferivikasi Administratif Dan Faktual 2017
PRIHANTO, JOHNY NATU
Kehadiran tehnologi baru, internet dan digitalisasi, menjadi tantangan sekaligus peluang bagi industri media cetak di Indonesia. Menghadapi kecepatan penggunaan internet dan digitalisasi, industri media cetak di Indonesia menghadapi dua persoalan utama: di satu sisi terjadi penurunan drastis pendapatan dari sektor iklan, sirkulasi, dan keterbacaan (readership), sementara di sisi lain pendapatan dari web advertising (digital) belum mampu menggantikan hilangnya pendapatan di sektor cetak. Maka perlu ditetapkan strategi baru untuk membangun keterlibatan pelanggan yang unik dan khusus (niche). Karena bagi pengiklan, prioritasnya adalah mencari cara untuk berada lebih dekat dengan pelanggannya (audience).
Hasil studi ini menunjukkan bahwa kapabilitas organisasi dalam melakukan rekonfigurasi sumberdaya memiliki peran dalam mempengaruhi kinerja kapabilitas pasar digital, kapabilitas kepemimpinan digital dan kapabilitas teknologi digital yang secara bersama berperan dalam mempengaruhi kinerja transformasi digital dalam membangun dan memperkuat keterlibatan pelanggan. Bagi teori manajemen strategik studi ini memberikan kontribusi bahwa variable-variabel yang diteliti dan diukur memiliki peran dalam menjawab disrupsi digital. Sedangkan dari aspek empirik studi ini membantu para manajer dalam menetapkan fokus pada faktor-faktor yang membangun transformasi digital berkelanjutan dan penetapan strategi dalam membangun dan mengembangkan keterlibatan pelanggan.
Keywords: dynamic capabilities, capability to reconfigure resources/assets, digital market capabilities, digital leadership capabilities, digital capabilities, sustainable digital transformation, engaging audience strategy.
Universitas Multimedia Nusantara
2018-12-20
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/853
10.31937/manajemen.v10i1.853
ULTIMA Management; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 26-43
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 26-43
2549-404X
2085-4587
10.31937/manajemen.v10i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/853/704
Copyright (c) 2018 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/858
2021-03-22T01:36:05Z
manajemen:ART
ENHANCING LECTURER’S “TRI DHARMA” THROUGH PERFORMANCE MANAGEMENT SYSTEM: A STUDY AT AN INDONESIAN PRIVATE UNIVERSITY
ENHANCING LECTURER’S “TRI DHARMA” THROUGH PERFORMANCE MANAGEMENT SYSTEM: A STUDY AT AN INDONESIAN PRIVATE UNIVERSITY
Putri, Yuliani Rachma
Syarifuddin, Syarifuddin
For the last decades, Institution of Higher Learning (IHL) activities has become more complex. Competitive environment, technological advances, stakeholder and profit- oriented markets have demanded IHLs to facilitate broad areas of activities which require many resources ranging from human to technical. Thus, IHL’s managers as decision-makers faced the problems of finding the right performance measurement and the proper usage of Performance Management System (PMS) for measuring all of the performances especially for lecturers which measured by Key Performance Indicators (KPIs) known as “Tri Dharma”. Hence, this study aims to examine the use of performance management system at one faculty of an Indonesian private university. This research is the extended version from the paper presented on 3rd Icotic 2017, titled “A Study of Strategic Communication in Supporting the Performance Management System: A Case at an Indonesian Private University”. Using semi- structured interviews with 12 managers at the faculty, this study was examine how the PMS used to support lecturers in conducting the “Tri Dharma” activities by providing the guidance to reach the objectives and target of the institution. The qualitative evidence collected during the course of the research indicates that private university is now being highly competitive and it is very sensitive to changes in technology, student tastes and behaviours. In so doing, IHLs managers have to set up some suitable indicators to be measured through the Balance Score Card (BSC) as the PMS that allows faculty managerial level to translate their visions into collective visions that enhance all lecturers as teams to move in a shared-service and value-creating work. This PMS also used as a strategy map to guide with signposts and guardrails to construct and to motivate all lecturers to reach the KPIs also to maintain their performance in conducting “Tri Dharma” by linking the salary, increment, bonus to performance and make quarterly report to evaluate.
Keywords: Performance Management System, Key Performance Indicators, Balance Score Card
Selama beberapa dekade terakhir, kegiatan di lingkungan Perguruan Tinggi (PT) menjadi semakin kompleks. Lingkungan yang kompetitif, kemajuan teknologi, para pemangku kepentingan, dan juga pangsa pasar yang berorientasi pada keuntungan menuntut PT untuk memfasilitasi kegiatan yang membutuhkan banyak sumber daya mulai dari manusia hingga hal-hal yang bersifat teknis. Dengan demikian, para manajer di PTsebagai pengambil keputusan menghadapi masalah dalam menemukan pengukuran kinerja yang tepat dan penggunaan Sistem Manajemen Kinerja (SMK) yang tepat untuk mengukur semua kinerja terutama untuk dosen yang diukur dengan Key Performance Indicators (KPIs) yang dikenal sebagai "Tri Dharma ”. Oleh karena itu, penelitian ini bertujuan untuk menguji penggunaan SMK di salah satu fakultas universitas swasta Indonesia. Menggunakan wawancara semi-terstruktur dengan 12 manajer di salah satu fakultas, penelitian ini menguji bagaimana SMK digunakan untuk mendukung dosen dalam melakukan kegiatan "Tri Dharma" dengan memberikan panduan untuk mencapai tujuan dan sasaran lembaga. Data kualitatif yang dikumpulkan selama penelitian menunjukkan bahwa universitas swasta sekarang menjadi sangat kompetitif dan sangat sensitif terhadap perubahan teknologi, selera dan perilaku siswa. Dengan demikian, manajer PT harus menyiapkan beberapa indikator yang sesuai untuk diukur melalui Balance Score Card (BSC) sebagai SMK yang memungkinkan level manajerial fakultas untuk menerjemahkan visi mereka ke dalam visi kolektif yang meningkatkan semua dosen sebagai tim untuk bergerak dalam pelayanan-bersama dan pekerjaan yang menciptakan nilai. SMK ini juga digunakan sebagai peta strategik untuk memandu dengan rambu-rambu dan batasan untuk mengembangkan dan memotivasi semua dosen untuk mencapai KPI juga untuk mempertahankan kinerja mereka dalam melakukan "Tri Dharma" dengan menghubungkan gaji, kenaikan, bonus untuk kinerja dan membuat laporan triwulan untuk mengevaluasi.
Kata kunci: Sistem Manajemen Kinerja , Key Performance Indicators, Balance Score Card
Universitas Multimedia Nusantara
2020-01-15
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/858
10.31937/manajemen.v11i1.858
ULTIMA Management; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 1-15
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 1-15
2549-404X
2085-4587
10.31937/manajemen.v11i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/858/850
Copyright (c) 2019 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/893
2021-03-22T01:36:30Z
manajemen:ART
Peran Movie Image Terhadap Pemilihan Destinasi
Juntana, Redly Candra
Abstrak-Penelitian ini bertujuan untuk menguji apakah film sangat penting dalam pengembangan Empathy, Nostlagia, Perceived Risk, Place Familiarity, Place Image yang dapat membentuk Attitude Towards dan Intention to Visit A place. Penelitian ini dilakukan dengan menggunakan Structural Equation Model(SEM) dan diolah dengan bantuan software Statistical Package for Social Sciences (SPSS) versi 23 dan AMOS 24. 200 responden diambil dari responden yang pernah menonton seri film Harry Potter lebih dari sekali, masih mengingat film Harry Potter yang pernah di tonton, masih mengingat pemandangan dari sekolah Hogwarts (Kastil Alnwick), dan mengetahui bahwa kastil Alnwick dipergunakan sebagai tempat wisata. Hasil penelitian menunjukkan bahwa Empathy, Nostalgia, Place Familiarity, Place Image merupakan faktor-faktor yang berpengaruh positif secara signifikan terhadap Attitude dan Intention pada kastil Alnwick. Perceived Risk merupakan faktor yang tidak berpengaruh secara signifikan terhadap Place Familiarity di Kastil Alnwick. Para responden yang pernah menonton seri film Harry Potter memiliki Attitude yang positif dan memiliki Intention untuk mengunjungi kastil Alnwick
Kata kunci: Perception, Movies, Destination Image, Risk, Intention, Familiarity.
Abstract-This study aims to test whether the film is pivotal in the development of Empathy, Nostlagia, Perceived Risk, Place Familiarity, Place Image that can shape Attitude Towards and Intention to Visit A place. The study was conducted using Structural Equation Model (SEM) and processed with the help of Statistical Package for Social Sciences (SPSS) version 23 and AMOS 24. 200 respondents were taken from respondents who had watched the Harry Potter movie series more than once, still remember the scenery from Hogwarts school (Alnwick Castle), and known that Alnwick castle is used as a tourist destination. The results show that Empathy, Nostalgia, Place Familiarity, Place Image are factors that significantly positively affect Attitude and Intention on Alnwick castle. Perceived Risk is a factor that has no significant effect on Place Familiarity at Castle Alnwick. The respondents who had watched the Harry Potter movie series had a positive Attitude and had an Intention to visit Alnwick castle.
Keywords: Perception, Movies, Destination Image, Risk, Intention, Familiarity.
Universitas Multimedia Nusantara
2018-12-20
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/893
10.31937/manajemen.v10i1.893
ULTIMA Management; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 18-25
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen; 18-25
2549-404X
2085-4587
10.31937/manajemen.v10i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/893/703
Copyright (c) 2018 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/919
2021-03-22T01:37:49Z
manajemen:ART
Pengaruh Tingkat Suku Bunga Dan Nilai Tukar Terhadap Indeks Harga Properti Residensial (IHPR) di Indonesia Tahun 2002-2013
Magdalena, Magdalena
This study aimed to analyze the macroeconomic factors such as exchange rate and interest rate in effect on the market price of the property and real estate in Indonesia (IHPR) during the years 2002-2013. Through the application of e-views, the causal relationship was found in time series data. VAR analysis and Granger Causality Test did not find any relationship between SBI and IHPR. However SBI affects EXCHANGE positively, and EXCHANGE affects IHPR. Every 1 point weakening of IDR in the previous period, assuming the IDR in the two previous periods fixed, the IHPR in year-t will increase by 0.004003 points. If IDR in two previous periods depreciated by 1 point with the assumption that the IDR at the previous period remains, then IHPR in year-t will increase by 0.007219 points. Keywords: SBI interest rates, IDR exchange rates, price of property, VAR, Granger Causality Test
Universitas Multimedia Nusantara
2015-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/919
10.31937/manajemen.v7i1.919
ULTIMA Management; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 1-13
Ultima Management : Jurnal Ilmu Manajemen; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 1-13
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/919/665
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/921
2021-03-22T01:37:46Z
manajemen:ART
Analisis Sektor Industri Pertanian pada Model CAPM
Kiky, Andreas
The most popular Asset Pricing that has been known for long time was CAPM. This model offers very simple approach and strong fundamental theory for financial literature. Base of previous research using time-series data, this model show very good explanation in explain variation of portfolio return. Aim of this research is to find some pattern in different industrial sector, especially agriculture sector. Keywords: CAPM, Empirical Evidence, Abnormal Return, Stock Return
Universitas Multimedia Nusantara
2015-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/921
10.31937/manajemen.v7i1.921
ULTIMA Management; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 14-24
Ultima Management : Jurnal Ilmu Manajemen; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 14-24
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/921/666
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/922
2021-03-22T01:37:43Z
manajemen:ART
Pengaruh Ekstrinsik Reward dan Intrinsik Reward Terhadap Employee Performance: Telaah Pada PT. XYZ
Januar, Raymond
Handayani, Dewi Wahyu
This research is to measure the influence of extrinsic reward and intrinsic reward againts employee performance. This research was performed in PT XYZ located in BSD city, Tangerang Selatan. Primary data was used for the collection of data. The data was obtained from 60 respondents, who are employees and permanent teachers of PT XYZ. The case study has been carried out by using a quantitative approach. The results are extrinsic reward and intrinsic reward does have a positive relationship to employee performance, but the two must be performed together. Keywords: Reward, Extrinsic Reward, Intrinsic Reward, Employee Performance
Universitas Multimedia Nusantara
2015-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/922
10.31937/manajemen.v7i1.922
ULTIMA Management; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 25-38
Ultima Management : Jurnal Ilmu Manajemen; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 25-38
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/922/667
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/923
2021-03-22T01:37:04Z
manajemen:ART
Analisa Pengaruh Food Quality, Service Person Customer Orientation, Dan Physical Environment, Terhadap Repurchase Intention, Melalui Customer Satisfaction
Weliani, Steffi
The purpose of this study to determine whether the proposed Repurchase Intention of B'Steak Gading Serpong restaurant’s consumers is affected by the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction. B'Steak Gading Serpong is a western style restaurant with an interesting concept of fine dining which is the object of this study. The theoretical model in this study presented with 4 hypotheses to be tested using Structural Equation Model, with sample of 110 respondents aged 17 years or older who had once come to visit B'Steak Gading Serpong. Results from the data analysis showed that the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction have positive influence on Repurchase Intention in B'Steak Gading Serpong restaurant. Keywords: Reward, Extrinsic Reward, Intrinsic Reward, Employee Performance
Universitas Multimedia Nusantara
2017-08-08
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/923
10.31937/manajemen.v7i1.923
ULTIMA Management; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 39-61
Ultima Management : Jurnal Ilmu Manajemen; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 39-61
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/923/668
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/924
2021-03-22T01:37:39Z
manajemen:ART
Analisis Hubungan antara E-Service Quality dan Trust pada Customer Satisfaction & Behavioral Intentions Telaah pada Net Generation Konsumen Lazada Indonesia
Taslim, Kevin
Internet growing very fast nowadays. One of it’s widely known application is online transaction or usually called e-commerce. This research mainly discuss about factors which affect customer behavioral intentions, including word-of-mouth, repurchase intentions and site revisit. Those factors are e-service quality, satisfaction and trust. The study uses descriptive research design, which use non-probability sampling applying judgemental sampling techniques. The data collected by spreading the questionnaire with total sample of 228 respondents who are Lazada’s customer. The hypotheses are tested with structural equation modelling. The study showed that e-service quality has indirect relationship with behavioral intentions through satisfaction. However, e-service quality is not significantly directly related with behavioral intentions. While trust are strongly related with behavioral intentions. Keywords: Electronic Commerce, E-Service Quality, Trust, Satisfaction, Online Retailing, Lazada Indonesia
Universitas Multimedia Nusantara
2015-06-01
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/924
10.31937/manajemen.v7i1.924
ULTIMA Management; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 62-82
Ultima Management : Jurnal Ilmu Manajemen; Vol 7 No 1 (2015): ULTIMA MANAGEMENT; 62-82
2549-404X
2085-4587
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/924/669
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/979
2021-03-22T01:36:24Z
manajemen:ART
Startup Bisnis Sebagai Alaternatif Investasi
Startup Bisnis Sebagai Alaternatif Investasi
Yanuarti, Ika
Dewi, Helena
Abstract
The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year).
This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset.
The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short.
Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors
Abstract
The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year).
This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset.
The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short.
Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors
Universitas Multimedia Nusantara
2019-01-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/979
10.31937/manajemen.v10i2.979
ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 81-96
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 81-96
2549-404X
2085-4587
10.31937/manajemen.v10i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/979/716
Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/980
2021-03-22T01:36:21Z
manajemen:ART
Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.
Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.
., Purnamaningsih
Erhan, Trihadi Pudiawan
Rizkalla, Nosica
Abstract
The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation.
This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible
Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value
Abstract
The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation.
This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible
Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value
Universitas Multimedia Nusantara
2019-01-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/980
10.31937/manajemen.v10i2.980
ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 110-119
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 110-119
2549-404X
2085-4587
10.31937/manajemen.v10i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/980/718
Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/981
2021-03-22T01:36:18Z
manajemen:ART
Analisis Pengaruh Kualitas Pelayanan, Lingkungan Fisik dan Kualitas Makanan terhadap Kepuasan Konsumen pada Restoran Kampoeng Kita
Stefen, Yonas
., Efendi
Abstract
Berbagai restoran berupaya untuk terus meningkatkan pelayanan mereka kepada para konsumen agar konsumen merasa puas. Tidak berhenti dengan kualitas layanan saja, kualitas makanan dan kualitas lingkungan fisik restoran menjadi faktor-faktor penting agar konsumen dapat merasa puas dengan restoran yang dikunjungi. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kualitas layanan, kualitas makanan dan juga kualitas lingkungan terhadap kepuasan konsumen restoran Kampoeng Kita.
Penelitian ini dilakukan dengan menyebar kuesioner kepada 144 responden di restoran Kampoeng Kita. Pengambilan sampel dilakukan dengan menggunakan teknik probability sampling. Data dianalisis dengan menggunakan metode analisis regresi linier berganda.
Hasil penelitian menunjukan bahwa kualitas pelayanan, kualitas makanan dan kualitas lingkungan fisik memberikan pengaruh terhadap kepuasan konsumen.
Kata Kunci : Lingkungan, Pelayanan, Makanan, Kepuasan Konsumen, Restoran
Abstract
Berbagai restoran berupaya untuk terus meningkatkan pelayanan mereka kepada para konsumen agar konsumen merasa puas. Tidak berhenti dengan kualitas layanan saja, kualitas makanan dan kualitas lingkungan fisik restoran menjadi faktor-faktor penting agar konsumen dapat merasa puas dengan restoran yang dikunjungi. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kualitas layanan, kualitas makanan dan juga kualitas lingkungan terhadap kepuasan konsumen restoran Kampoeng Kita.
Penelitian ini dilakukan dengan menyebar kuesioner kepada 144 responden di restoran Kampoeng Kita. Pengambilan sampel dilakukan dengan menggunakan teknik probability sampling. Data dianalisis dengan menggunakan metode analisis regresi linier berganda.
Hasil penelitian menunjukan bahwa kualitas pelayanan, kualitas makanan dan kualitas lingkungan fisik memberikan pengaruh terhadap kepuasan konsumen.
Kata Kunci : Lingkungan, Pelayanan, Makanan, Kepuasan Konsumen, Restoran
Universitas Multimedia Nusantara
2019-01-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/981
10.31937/manajemen.v10i2.981
ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 129-143
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 129-143
2549-404X
2085-4587
10.31937/manajemen.v10i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/981/720
Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/982
2021-03-22T01:36:14Z
manajemen:ART
Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship
Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship
Armielia, Adestya Ayu
Abstract
85% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic.
This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening.
This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study.
From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention.
Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship
Abstract
85% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic.
This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening.
This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study.
From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention.
Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship
Universitas Multimedia Nusantara
2019-01-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/982
10.31937/manajemen.v10i2.982
ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 65-80
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 65-80
2549-404X
2085-4587
10.31937/manajemen.v10i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/982/715
Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/986
2021-03-22T01:36:11Z
manajemen:ART
Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta
Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta
Choirisa, Septi Fahmi
Armeilia, Adestya Ayu
AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy
AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy
Universitas Multimedia Nusantara
2019-01-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/986
10.31937/manajemen.v10i2.986
ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 120-128
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 120-128
2549-404X
2085-4587
10.31937/manajemen.v10i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/986/719
Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1233
2021-03-22T01:36:08Z
manajemen:ART
PENGARUH DIVIDEND YIELD, EARNING VOLATILITY DAN LEVERAGE TERHADAP STOCK PRICE VOLATILITY PADA SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015 - 2018
THE EFFECTS OF DIVIDEND YIELD, EARNING VOLATILITY AND LEVERAGE ON STOCK PRICE VOLATILITY OF MINING SECTOR LISTED IN INDONESIA STOCK EXCHANGE PERIOD 2015 - 2018
Dewi, Cynthia Sari
Penelitian ini bertujuan untuk mengetahui factor dominan yag mempengaruhi volatilitas harga saham pada sector pertambangan yang terdaftar di Bursa efek Indonesia. Selama periode 2015 hingga 2018. Jenis penelitian ini adalah studi kausalitas dengan menggunakan data kuantitatif. Data yang digunakan dalam penelitian ini adalah laporan keuangan yang telah diaudit dan dipublikasikan melalui situs web perusahaan. Teknik pengambilan sampel yang digunakan adalah judgemental sampling. Variable independen dalam penelitian ini adalah dividend yield (DY), earning volatility (EV) dan Leverage (LEV) sedangkan stock price volatility (SPV) adalah variable dependen. Jumlah sampel setiap tahun sebanyak 13 perusahaan. Hasil penelitian ini dividend yield (DY), earning volatility (EV) dan Leverage (LEV) secara simultan berpengaruh terhadap stock price volatility (SPV) pada level signifikasi 5%. Dividend yield (DY) berpengaruh signifikan terhadap stock price volatility (SPV), sedangkan Earning volatility (EV) dan Leverage (LEV) tidak berpengaruh signifikan terhadap stock price volatility (SPV) pada confidence level 95%. Adjusted R square menunjukkan 0,065(6,5%) artinya hanya 6,5% dari variable dependen yaitu stock price volatility (SPV) dapat dijelaskan oleh varibel independe dalam model regresi penelitian ini, sedangkan 93,5% dijelaskan oleh variable lain yang tidak termasuk dalam penelitian ini.
This study aims to determine the dominant factors affecting the company's stock price volatility of mining companies, which are listed on Indonesia Stock Exchange. During the period 2015 to 2018. This type of research is the study of causality by using quantitative data. The data used in this research are that the financial statements have been audited andpublished through the company’s website. The independent variable in this study is the dividend yield (DY), earning volatility (EV) and leverage (LEV) while the stock price volatility (SPV) is the dependent variable. This study uses population data (census) of thirteen companies. The results of this study are dividend yield (DY), earning volatility (EV) and leverage (LEV) simultaneously affect stock price volatility (SPV) at a significance level 5%. Dividen yield (DY) has a significant effect on stock price volatility (SPV), while earning volatility (EV) and leverage (LEV) no significant effect on stock price volatility (SPV) at the 95% confidence level. Adjusted R Square shows 0,122, meaning that only 12,2% of dependent variable stock price volatility can be explained by the independent variables in regression models of this study while the remaining 87,8% is explained by other variables not included in the study this.
Universitas Multimedia Nusantara
2020-01-15
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1233
10.31937/manajemen.v11i1.1233
ULTIMA Management; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 27-38
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 27-38
2549-404X
2085-4587
10.31937/manajemen.v11i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1233/852
Copyright (c) 2019 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1252
2021-03-22T01:35:59Z
manajemen:ART
ANALISIS EFEKTIVITAS IKLAN RAMAYANA BERBASIS EPIC MODEL PADA MEDIA SOSIAL YOUTUBE
ANALYSIS OF RAMAYANA ADS EFFECTIVENESS BASED ON EPIC MODEL ON YOUTUBE SOCIAL MEDIA
Fatimah, Siti
Nosita, Firda
Penelitian ini bertujuan untuk mengukur efektivitas iklan Ramayana versi ‘Lebaran di Planet Udique’ pada media sosial YouTube. Penelitian ini menggunakan kuesioner daring dengan sampel sebanyak 96 orang mahasiswa STIE Pancasetia Banjarmasin yang pernah melihat iklan Ramayana versi ‘Lebaran di Planet Udique’.Teknik analisis data yang digunakan adalah metode EPIC, yaitu menggunakan variable empati (empathy), persuasi (persuasion), dampak (impact), dan komunikasi (communication). Hasil analisis EPIC untuk masing-masing variabel adalah 3.52 untuk variable empathy, 3.51 untuk variabel persuasion, 3.42 untuk variabel impact dan 3.57 untuk variabel communication. Nilai EPIC rate berada di angka 3.50. Nilai ini berada dalam rentang “efektif” yang berarti bahwa iklan terbukti dapat memberikan informasi dan pesan yang menarik, yang mendorong seseorang untuk berperilaku, yaitu keputusan pembelian
The research aims to measure the effectiveness of the Ramayana advertisement 'Eid on the udique planet' on YouTube. This study used online questionnaire and obtained from 96 students of Pancasetia School of Economics (STIE Pancasetia) Banjarmasin who have seen the Ads. The study use the EPIC Model by The Nielsen Company. They are empathy, persuasion, impact, and communication. The EPIC analysis results for each dimension are 3.52 for empathy, 3.51 for persuasion, 3.42 for impact and 3.57 for communication and the EPIC rate is 3.505. The Ads is effective to audience and proven to provide information and interesting message, which can drive someone to take the further behavior, i.e. buying decision.
Universitas Multimedia Nusantara
2020-01-15
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1252
10.31937/manajemen.v11i1.1252
ULTIMA Management; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 39-54
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 39-54
2549-404X
2085-4587
10.31937/manajemen.v11i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1252/853
Copyright (c) 2019 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1315
2021-03-22T01:35:56Z
manajemen:ART
PENGARUH SUSTAINABILITY REPORT TERHADAP KEMUNGKINAN TERJADINYA FINANCIAL DISTRESS DENGAN COMPANY PERFORMANCE SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2012-2017
PENGARUH SUSTAINABILITY REPORT TERHADAP KEMUNGKINAN TERJADINYA FINANCIAL DISTRESS DENGAN COMPANY PERFORMANCE SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2012-2017
Audrey, Levina
Kusumawati, Synthia Madya
Penelitian ini bertujuan untuk menganalisis pengaruh pelaporan sustainability report terhadap kemungkinan terjadinya financial distress dengan company performance sebagai variabel mediasi pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada tahun 2012 hingga 2017. Jumlah sampel perusahaan yang memiliki sustainability report adalah sebanyak 12 perusahaan, dengan total laporan keberlanjutan yang dilaporkan selama tahun 2012 hingga 2017 sebanyak 53 data. Metode analisis yang digunakan dalam penelitian ini adalah metode analisisi regresi berganda, dan metode analisis regresi logistik. Hasil penelitian membuktikan bahwa sustainability report memiliki pengaruh signifikan terhadap kinerja keuangan hanya dari aspek ekonomi dan tanggung jawab produk. Kinerja keuangan yang diproksikan dengan Return On Assets terbukti tidak memiliki pengaruh terhadap kemungkinan terjadinya financial distress. Penelitian ini mengungkapan bahwa sustainability report tidak memiliki pengaruh yang signifikan dalam memprediksi kemungkinan terjadinya financial distress dan kinerja keuangan perusahaan bukan merupakan variabel mediasi.
The aim of this study is to analyze the effect of sustainability report on the possibility of financial distress with company perfomance as the mediation variable in manufacturing companies listed in the Indonesia Stock Exchange within the period of 2012 to 2017. The number of sample companies that fit the established criteria are as many as 12 companies, with the total sustainability reports reported during 2012 to 2017 as many as 53 samples. The analytical method used in this study is multiple regression and logistic regression analysis. The results of the study, first sustainability report has a significant influence on company performance only from the economic aspects and product responsibilities aspect. Second, financial performance which proxy by return on assets does not have significant influence on the possibility of financial distress. Third, sustainability report does not have influence in predicting the possibility of financial distress.
Universitas Multimedia Nusantara
2020-01-15
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1315
10.31937/manajemen.v11i1.1315
ULTIMA Management; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 55-76
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen; 55-76
2549-404X
2085-4587
10.31937/manajemen.v11i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1315/854
Copyright (c) 2019 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1329
2021-03-22T01:35:42Z
manajemen:ART
PENGARUH PERSEPSI LINGKUNGAN BISNIS INTRAPRENUER DAN RISK PROPENSITY TERHADAP NIAT KEWIRAUSAHAAN (STUDI TERHADAP KEPALA CABANG LEASING ABC)
PENGARUH PERSEPSI LINGKUNGAN BISNIS INTRAPRENUER DAN RISK PROPENSITY TERHADAP NIAT KEWIRAUSAHAAN (STUDI TERHADAP KEPALA CABANG LEASING ABC)
Lestari, Elissa Dwi
Penelitian ini membahas mengenai persepsi terhadap lingkungan eksternal dan risk propensity sebagai faktor yang mempengaruhi niat kewirausahaan. Di tengah kondisi lingkungan bisnis yang penuh dengan ketidakpastian, organisasi harus senantisa dinamis dan meningkatkan kewirausahaan sebagai salah satu bentuk respon stratejik. Penelitian ini berupaya untuk melihat pengaruh persepsi terhadap lingkungan bisnis (dinamis, munificence, hostile dan kompleks) sebagai faktor eksternal organisasi dan kecenderungan individual untuk mengambil risiko berpengaruh terhadap niat kewirausahaan di level individu kepala cabang. Objek penelitian ini adalah Leasing ABC yang sedang mengalami kondisi ketidakpastian lingkungan sebagai dampak menurunnya pasar sepeda motor merek tertentu sebagai target utama pembiayaan. Penelitian dilakukan berdasarkan 144 data yang dikumpulkan dari kepala cabang dan Pos Head Leasing ABC di seluruh Indonesia. Analisa data dilakukan dengan menggunakan regresi berganda untuk melihat pengaruh variabel persepsi lingkungan eksternal dan risk propensity terhadap niat kewirausahaan. Hasil penelitian menunjukkan bahwa persepsi terhadap lingkungan bisnis yang dinamis, persepsi lingkungan munificence, persepsi lingkungan kompleks dan kecederungan untuk mengambil resiko berpengaruh terhadap pembentukan niat kewirausahaan sedangkan persepsi lingkungan berbahaya tidak berpengaruh signifikan.
In the midst of a business environment that is full of uncertainties, organizations must always be dynamic and improve entrepreneurship as a form of strategic response. Aims of this study are to explain the influence of perceived external business environment (dynamic, munificence, hostile and complex) as the organization external factor, and the tendency of individuals to take risks to entrepreneurial intentions at the level of individual branch heads. The object of this research is ABC Leasing which is experiencing environmental uncertainty as a result of the declining market of certain brand motorcycles as their main target of financing. The study was conducted based on 144 data collected from branch heads and Post Head Leasing ABC throughout Indonesia. Data analysis was analyzed using multiple regression to see the effect of perceived external business environment variables and risk propensity on entrepreneurial intentions. The results showed that the perceived of a dynamic business environment, the perceived of environmental munificence, the perceived of a complex environment and the tendency to take risks influence the formation of entrepreneurial intentions while the perception of a hostile environment has no significant effect.
Universitas Multimedia Nusantara
2020-03-09
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1329
10.31937/manajemen.v11i2.1329
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 115-132
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 115-132
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1329/896
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1333
2021-03-22T01:35:53Z
manajemen:ART
ASPEK PENENTU NIAT UNTUK MEMBELI PRODUK RAMAH LINGKUNGAN PENGGANTI PLASTIK PADA MILENNIAL DI INDONESIA
Rimadias, Santi
Abstract—This research aims to analyze the determining aspect of intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia, such as social influance, enviromental concern, concern for self image, customer attitude and perceived environmental responsibility. The method of data collection used in this research is primary data by spreading the questionnaire to 95 respondents, 20-39 years using multiple regression analysis. Construction is measured using a defined scale. The results showed that the intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia is influenced by customer attitude and perceived enviromental responsibility. Meanwhile, social influance, enviromental concern and concern for self image does not affect the green product purchase intention.
Abstract—This research aims to analyze the determining aspect of intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia, such as social influance, enviromental concern, concern for self image, customer attitude and perceived environmental responsibility. The method of data collection used in this research is primary data by spreading the questionnaire to 95 respondents, 20-39 years using multiple regression analysis. Construction is measured using a defined scale. The results showed that the intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia is influenced by customer attitude and perceived enviromental responsibility. Meanwhile, social influance, enviromental concern and concern for self image does not affect the green product purchase intention.
Universitas Multimedia Nusantara
2020-03-09
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1333
10.31937/manajemen.v11i2.1333
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 77-93
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 77-93
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1333/892
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1380
2021-03-22T01:35:45Z
manajemen:ART
PENGARUH IMPORTANCE TO CAREER, FAMILY SUPPORT, EXPERIENCE OF FACULTY TERHADAP INTENTION TO PARTICIPATE IN STUDY ABROAD , TELAAH PADA PARA MAHASISWA UNIVERSITAS SWASTA, TANGERANG, BANTEN, INDONESIA
PENGARUH IMPORTANCE TO CAREER, FAMILY SUPPORT, EXPERIENCE OF FACULTY TERHADAP INTENTION TO PARTICIPATE IN STUDY ABROAD , TELAAH PADA PARA MAHASISWA UNIVERSITAS SWASTA, TANGERANG, BANTEN, INDONESIA
arinto, boby
Rizkalla, Nosica
Kegiatan internasionalisasi pendidikan tinggi telah meningkat selama bertahun-tahun. Semakin banyak siswa di seluruh dunia yang tertarik untuk mengikuti program ini. Bagi universitas sebagai lembaga, program internasionalisasi memiliki dampak signifikan pada peningkatan akreditasi. Sementara itu, Program Study Abroad (Belajar di Luar Negeri), sebagai bagian dari internasionalisasi, memainkan peran penting karena memiliki dampak yang baik bagi siswa untuk mendapatkan peluang karir yang diharapkan setelah mereka lulus dari universitas.
Masalahnya adalah rasio jumlah peserta program Study Abroad (Belajar di Luar Negeri), dari Indonesia masih relatif rendah dibandingkan dengan negara lain di tingkat ASEAN. Oleh karena itu, masalah dan cara mengatasinya merupakan topik penting dalam penelitian ini. Dalam penelitian ini, kami menggunakan kerangka teoritis dari Theory of Planned Behavior (TPB), yang memprediksi niat untuk belajar di luar negeri. Responden dalam penelitian ini adalah mahasiswa Universitas Multimedia Nusantara, Tangerang, Indonesia. Hasilnya adalah bahwa dampak pentingnya terhadap sasaran karier, pengalaman dosen pada program Study Abroad (Belajar di Luar Negeri) dan dukungan keluarga memiliki niat positif untuk berpartisipasi siswa dalam studi di luar negeri.
The demand for internationalization activities of higher education has increased for years. More international students are interested in joining the program. For universities, the internationalization program has a significant impact on improving accreditation. Meanwhile, the Study Abroad Program, as part of internationalization, plays a vital role for students because it has a good effect for the students to get career objectives after they graduate from university.
The problem is the ratio of the number of participants of the Study Abroad program in Indonesia is still relatively low compared to other countries in the ASEAN level. Therefore, the problem and how to overcome it is an essential topic in this research. In this study, we use a theoretical background from the Theory of Planned Behavior (TPB), which predicts intentions to study abroad. Respondents in this study were the students of Multimedia Nusantara University, Tangerang, Indonesia. The result is the importance of a career, the experience of professor in Study Program and family supports have the positive intention to participate in study abroad.
Universitas Multimedia Nusantara
2020-03-09
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1380
10.31937/manajemen.v11i2.1380
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 106-114
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 106-114
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1380/894
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1391
2021-03-22T01:35:49Z
manajemen:ART
ANALISIS PENGARUH UBIQUITY, PERSONALIZATION, DAN INFORMATIVENESS TERHADAP USEFULNESS DAN IMPLIKASINYA TERHADAP STICKINESS OF MOBILE APPLICATION TELAAH PADA PENGGUNA MUSIC STREAMING APPLICATION
ANALISIS PENGARUH UBIQUITY, PERSONALIZATION, DAN INFORMATIVENESS TERHADAP USEFULNESS DAN IMPLIKASINYA TERHADAP STICKINESS OF MOBILE APPLICATION TELAAH PADA PENGGUNA MUSIC STREAMING APPLICATION
Purnamaningsih, Purnamaningsih
Rizkalla, Nosica
Music streaming application di Indonesia mulai berkembang, yang ditandai dengan peningkatan jumlah penggunanya. Namun demikian, dengan tersedianya banyak pilihan penyedia jasa aplikasi music streaming, yang menawarkan kemudahan dalam mengakses lagu mendorong penggunanya dapat dengan mudah berpindah dari satu aplikasi ke aplikasi yang lain. Kondisi ini tentunya tidak menguntungkan bagi penyedia jasa aplikasi. Mengingat salah satu keuntungan yang diperoleh oleh penyedia aplikasi adalah pembelian konten berbayar pada aplikasi tersebut. Semakin lama sebuah aplikasi digunakan kemungkinan untuk membeli konten yang berbayar semakin besar. Untuk itu, penelitian ini bertujuan untuk meningkatkan frekuensi penggunaan aplikasi melalui pendekatan post adoption yaitu stickiness. Diharapkan pengguna layanan music streaming aplikasi dapat terus menggunakan aplikasi tersebut dalam jangka panjang dan memanfaatkan jasa lain dalam aplikasi tersebut. Terdapat empat hipotesis yang akan diuji dan dianalisis dengan structural equation model (SEM). Hasil penelitian menunjukan bahwa ubiquity dan personalization mempengaruhi usefulness, yang pada ahirnya akan meningkatkan stickiness. Sedangkan pada penelitian ini informativeness terbukti tidak memiliki pengaruh terhadap usefulness. Implikasi penelitian menggambarkan upaya peningkatan persepsi manfaat dari sebuah aplikasi agar pengguna berbayar mau menggunakan aplikasi tersebut dalam jangka panjang.
Music streaming application in Indonesia is starting to develop, which is marked by an increasing number of users. However, with the availability of many choices of application music streaming providers, which offer ease of accessing songs encourage users to exchange from one application to another briefly. This condition is certainly not favorable for application service providers. Considering one of the advantages obtained by the application provider is the purchase of paid content on the application. The longer an application has used the possibility to buy paid content, the higher. For this reason, this study aims to increase the frequency of application usage through the approach of post-adoption, namely stickiness. It is expected that users of music streaming applications can continue to use the application in the long run and take advantage of other services in the application. Four hypotheses will be tested and analyzed with structural equation model (SEM). The results showed that ubiquity and personalization affect usefulness, which in turn will increase stickiness. Whereas in this study, informativeness proved not to influence usefulness. The research implications describe efforts to increase the perception of the benefits of an application so that paid users want to use the application in the long run.
Universitas Multimedia Nusantara
2020-03-09
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1391
10.31937/manajemen.v11i2.1391
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 94-105
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 94-105
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1391/893
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1472
2021-03-22T01:35:21Z
manajemen:ART
PENGARUH CITRA MEREK, PROMOSI PENJUALAN, SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK (STUDI PADA TOKO DAN+DAN DI DUTA HARAPAN)
PENGARUH CITRA MEREK, PROMOSI PENJUALAN, SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK (STUDI PADA TOKO DAN+DAN DI DUTA HARAPAN)
Gadi, Olivia Yoestin Agriyang
Iskandar, Donant Alananto
Abstract- The purposes of the study were to know and to analyze the effect of brand image, sales promotion, and distribution channels partially and simultaneously to the purchase decision of cosmetic products in DAN+DAN stores in Duta Harapan Bekasi. The sample used in this study were 100 respondents and the sampling method was non-probability sampling which is purposive sampling.This research is a quantitative associative, associative research is a research that aims to determine the effect or also the relationship between two or more variables. That is brand image, sales promotion and distribution channels as independent variables and purchase decision as dependent variable.The result of this research indicates that brand image has significant effect to purchase decision. That is proven by the unstandardized coefficient value of 0.348, it means between brand image and purchase decision has a quite strong positive relationship.Whereas, sales promotion and distribution channels have also affected purchase decision, which is shown by the regression unstandardized coefficient value of 0.178 In addition, distribution channels variable has a positive relationship to purchase decision that is illustrated by the coefficient value of 0.198. Finally, between brand image, sales promotion, and distribution channels have 39.7 percent contribution in order to increase purchase decision of DAN+DAN STORE in Duta Harapan Bekasi, the remaining percentage was contributed by other variables which was not studied in this research.
Keywords: Brand Image, Sales Promotion, Distribution Channels, Purchase Decision.
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1472
10.31937/manajemen.v12i1.1472
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 46-61
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 46-61
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1472/933
Copyright (c) 2020 Donant Alananto Iskandar, Olivia Yoestin Agriyang Gadi
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1474
2021-03-22T01:35:36Z
manajemen:ART
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN POSITIVE RELATIONSHIP AT WORK TERHADAP TURNOVER INTENTION : TELAAH PADA KARYAWAN HEAD OFFICE PT XYZ
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN POSITIVE RELATIONSHIP AT WORK TERHADAP TURNOVER INTENTION : TELAAH PADA KARYAWAN HEAD OFFICE PT XYZ
Veronika, Rahel
The aim of this study is to analyze the effect of perceived organizational support and positive relationship at work to turnover intention of head office PT XYZ. As a financing company with good credibility PT XYZ should keep trying to improve the employee's performance by managed turnover intention that occurred in the number 12-15% annually and entered into high category because it has exceeded the turnover rate tolerance limit of 10%. The method used in this research is a descriptive method with non-probability sampling methods with judgmental sampling and snowball sampling techniques. Data is processed through structural equation modeling (SEM) analysis, with the help of Lisrel 8.8 version (n:120). Results of this study showed that there are negative and significant influences from perceived organizational support to turnover intention with t-value of (-3.19), negative and significant influence of the positive relationship at work to the turnover intention with t-value of (-4.16), and the positive and significant influence of the positive relationship at work that partially, which is a partial process of perceived organizational support to the turnover of intention with t-value of ( 2.88). In this research, researchers advise that PT XYZ should ask employees for feedback on what they expect to be repaired when performing the job, so that the work does not become tedious and can reduce turnover rate.
Universitas Multimedia Nusantara
2020-03-09
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1474
10.31937/manajemen.v11i2.1474
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 149-163
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 149-163
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1474/898
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1479
2021-03-22T01:35:27Z
manajemen:ART
ANOMALI PASAR MODAL MENUJU STUDI BEHAVIORAL ECONOMICS
ANOMALI PASAR MODAL MENUJU STUDI BEHAVIORAL ECONOMICS
Kiky, Andreas
Abstract- This research examine market anomali that used to be found in capital market. There are 3 (three) common market anomalies that observed by financial researcher, holiday effect (in this case Lebaran Effect), January effect and Monday effect. The goal in this empirical study is to confirm and examine these anomalies on consumer goods firms. One of most common misleading statement that would like to be argued by this research is on Lebaran Season; most likely consumer goods stocks would be the most wanted and highest return. Dummy variables are applied in research model to test research hypothesis regarding to this issue. Research models are analyzed using OLS approach and the result is indeed finding some anomali in Lebaran, January and Monday Effect. But the result from adjusted R2 is very low (<1%) which implies that explanatory power of event to abnormal return is need a critic and improvement. Further result from loss aversion theory confirms that most of Indonesian Citizen play save strategy under sure loss condition.
Keywords: Capital Market Anomali, EMH, Lebaran Effect, January Effect, Monday Effect, Behaviour Economics
Abstract- This research examine market anomali that used to be found in capital market. There are 3 (three) common market anomalies that observed by financial researcher, holiday effect (in this case Lebaran Effect), January effect and Monday effect. The goal in this empirical study is to confirm and examine these anomalies on consumer goods firms. One of most common misleading statement that would like to be argued by this research is on Lebaran Season; most likely consumer goods stocks would be the most wanted and highest return. Dummy variables are applied in research model to test research hypothesis regarding to this issue. Research models are analyzed using OLS approach and the result is indeed finding some anomali in Lebaran, January and Monday Effect. But the result from adjusted R2 is very low (<1%) which implies that explanatory power of event to abnormal return is need a critic and improvement. Further result from loss aversion theory confirms that most of Indonesian Citizen play save strategy under sure loss condition.
Keywords: Capital Market Anomali, EMH, Lebaran Effect, January Effect, Monday Effect, Behaviour Economics
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1479
10.31937/manajemen.v12i1.1479
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 1-15
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 1-15
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1479/930
Copyright (c) 2020 Andreas Kiky
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1487
2021-03-22T01:35:39Z
manajemen:ART
MINAT PENGGUNAAN ELEKTRONIK BANKING BANK SWASTA DI YOGYAKARTA
MINAT PENGGUNAAN ELEKTRONIK BANKING BANK SWASTA DI YOGYAKARTA
Wahyuningsih, Adityas
Surwanti, Arni
Pribadi, Firman
ABSTRACT
Information systems and technology are increasingly developing. These developments have been utilized by banks to facilitate financial transactions by embarrassing innovation and implementing notional transactions, one of which is by implementing electronic banking. Research related to the analysis of factors that influence behavioral intention shows inconsistent results. Research related to the analysis of factors that influence interest and the level of using electronic private banks in Jakarta has never been done. This study aims to determine the factors that influence the interest and level of customer use using electronic banking services at Private Banks in Yogyakarta. The study was conducted with quantitative methods. Sampling is done by using an purposive sampling technique. Data is collected by a survey using a questionnaire. The study was conducted on 100 private bank customers in Yogyakarta who use electronic banking on November 2019. Data were analyzed using SEM-PLS analysis. The results show that effort expectations, perceived service quality, and hedonic motivation have a significant and positive effect on behavioral intention to use e-banking. Behavioral intention to use e-banking has a significant and positive effect on the level of e-banking usage. Performance expectations and social influence have no significant effect on behavioral intention to use e-banking. Keywords: behavioral intention, elektronic banking, intention to use, level of e-banking usage
Universitas Multimedia Nusantara
2020-03-09
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1487
10.31937/manajemen.v11i2.1487
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 133-148
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 133-148
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1487/897
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1510
2021-03-22T01:35:33Z
manajemen:ART
PENGARUH AVERAGE COLLECTION PERIOD, INVENTORY TURNOVER IN DAYS, AVERAGE PAYMENT PERIOD, DEBT RATIO, STRUKTUR ASET DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI
PENGARUH AVERAGE COLLECTION PERIOD, INVENTORY TURNOVER IN DAYS, AVERAGE PAYMENT PERIOD, DEBT RATIO, STRUKTUR ASET DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI
Eforis, Chermian
Pioleta, Gracella
Company profitability is the company's ability to generate net income from its operational activities by managing all of its resources during an accounting period. Company profitability can be measured using Return on Assets (ROA). Return on Assets (ROA) is profitability ratio that shows how effective and efficient a company in managing its assets to generate net income. The purpose of this study is to obtain empirical evidence about the effect of some variables independent toward Return on Assets. Variables independent in this research are Average Collection Period, Inventory Turnover in Days, Average Payment Period, Debt Ratio, Asset Structure and Firm Size.
The population in this study are consumer goods industry companies that are listed on the Indonesia Stock Exchange (IDX) during the period 2014-2018. Sampling is done by using purposive sampling method which the secondary data are analyzed using multiple regression method. The number of samples that fulfill sample criteria set by researcher are 25 companies.
The results of this study are (1) Average Collection Period has no significant effect toward company profitability, (2) Inventory Turnover in Days has no significant effect toward company profitability, (3) Average Payment Period has positive significant effect toward company profitability, (4) Debt Ratio has no significant effect toward company profitability, (5) Asset Structure has no significant effect toward company profitability, (6) Firm size has positive significant effect toward company profitability
Universitas Multimedia Nusantara
2020-03-11
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1510
10.31937/manajemen.v11i2.1510
ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 164-188
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 164-188
2549-404X
2085-4587
10.31937/manajemen.v11i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1510/899
Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
oai:ojs.pkp.sfu.ca:article/1522
2021-03-22T01:35:24Z
manajemen:ART
Indonesia PENGARUH LITERASI KEUANGAN TERHADAP INKLUSI KEUANGAN DENGAN MENGGUNAKAN SOCIAL CAPITAL SEBAGAI VARIABEL MEDIATOR
PENGARUH LITERASI KEUANGAN TERHADAP INKLUSI KEUANGAN DENGAN MENGGUNAKAN SOCIAL CAPITAL SEBAGAI VARIABEL MEDIATOR
Natalia, Maya Angela
KURNIASARI, FLORENTINA
Hendrawaty, Ernie
Oktaviani, Vina Medya
Abstract-MSMEs plays an important role to support Indonesia’s economic growth. There is an urgency to increase the financial literacy and skills for MSMEs, especially in managing their fund to make their businesses alive. The government believed that the financial literacy was one way to achieve the society prosperity by taking advantage from the collectivisim culture of Indonesian. This study is to examine the effect of financial literacy on financial inclusion by using social capital mediation at MSMEs in South Tangerang City. The questionnaires were distributed to some MSME’s district in South Tangerang regency. All data collection were furthered analyzed using Structural Equation Model on AMOS 24. The research showed that financial literacy does not affect financial inclusion, financial literacy affects social capital and social capital as a mediator variable on the relationship of financial literacy affects financial inclusion in MSMEs in South Tangerang City. It can be concluded that there is an influence of social capital that connects financial literacy to financial inclusion. All the stakeholders in the financial ecosystem in Indonesia, including financial institutions and the government as regulators, will be better to use the power of social capital to increase financial literacy and financial inclusion in Indonesia.
Keywords: Financial Literacy, Financial Inclusion, Social Capital, SMEs, South Tangerang City
Abstract-MSMEs plays an important role to support Indonesia’s economic growth. There is an urgency to increase the financial literacy and skills for MSMEs, especially in managing their fund to make their businesses alive. The government believed that the financial literacy was one way to achieve the society prosperity by taking advantage from the collectivisim culture of Indonesian. This study is to examine the effect of financial literacy on financial inclusion by using social capital mediation at MSMEs in South Tangerang City. The questionnaires were distributed to some MSME’s district in South Tangerang regency. All data collection were furthered analyzed using Structural Equation Model on AMOS 24. The research showed that financial literacy does not affect financial inclusion, financial literacy affects social capital and social capital as a mediator variable on the relationship of financial literacy affects financial inclusion in MSMEs in South Tangerang City. It can be concluded that there is an influence of social capital that connects financial literacy to financial inclusion. All the stakeholders in the financial ecosystem in Indonesia, including financial institutions and the government as regulators, will be better to use the power of social capital to increase financial literacy and financial inclusion in Indonesia.
Keywords: Financial Literacy, Financial Inclusion, Social Capital, SMEs, South Tangerang City
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1522
10.31937/manajemen.v12i1.1522
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 16-33
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 16-33
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1522/931
Copyright (c) 2020 Maya Angela Natalia, FLORENTINA KURNIASARI, Ernie Hendrawaty, Vina Medya Oktaviani
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1539
2021-03-22T01:35:30Z
manajemen:ART
INTENTION TO INVEST IN FINANCIAL PRODUCT OF OLDER PRERETIREES WITH FINANCIAL SELF EFFICACY AS AN INTERVENING VARIABLE
INTENTION TO INVEST IN FINANCIAL PRODUCT OF OLDER PRERETIREES WITH FINANCIAL SELF EFFICACY AS AN INTERVENING VARIABLE
Handoko, Liza
nugroho, vina christina
Sembel, Jacquelinda Sandra
Abstract- This research wants to investigate the effect of financial knowledge, basic individual traits and compound traits towards intention to invest of pre-retirees with the intervening variable of financial self-efficacy. Older pre-retirees have unique psychological and economic position, as they experience their highest level of lifetime earnings while nearing the end of their financial life cycle. Older pre-retirees must find ways to self-regulate their financial environment. One way to deal with this is through the investment scheme. We use modified model to know the factors that affect intention to invest based on their knowledge and personality, with financial self-efficacy as the intervening variable. We involved 160 respondents of 45 years old and older. The result showed that all the hypothesis is rejected except financial knowledge which is positively associated with intention to invest. This result presents that pre-retirees in Indonesia who have good financial knowledge will have intention to invest in financial products.
Keywords: Pre-retirees, intention to invest, financial self-efficacy
Abstract- This research wants to investigate the effect of financial knowledge, basic individual traits and compound traits towards intention to invest of pre-retirees with the intervening variable of financial self-efficacy. Older pre-retirees have unique psychological and economic position, as they experience their highest level of lifetime earnings while nearing the end of their financial life cycle. Older pre-retirees must find ways to self-regulate their financial environment. One way to deal with this is through the investment scheme. We use modified model to know the factors that affect intention to invest based on their knowledge and personality, with financial self-efficacy as the intervening variable. We involved 160 respondents of 45 years old and older. The result showed that all the hypothesis is rejected except financial knowledge which is positively associated with intention to invest. This result presents that pre-retirees in Indonesia who have good financial knowledge will have intention to invest in financial products.
Keywords: Pre-retirees, intention to invest, financial self-efficacy
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1539
10.31937/manajemen.v12i1.1539
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 34-45
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 34-45
2549-404X
2085-4587
10.31937/manajemen.v12i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1539/932
Copyright (c) 2020 Liza Handoko, vina christina nugroho, Jacquelinda Sandra Sembel
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1571
2021-03-22T01:35:18Z
manajemen:ART
PENGARUH EXPERIENTIAL SHARING TERHADAP KINERJA BISNIS MELALUI INOVASI PRODUK SEBAGAI VARIABEL INTERVENING
PENGARUH EXPERIENTIAL SHARING TERHADAP KINERJA BISNIS MELALUI INOVASI PRODUK SEBAGAI VARIABEL INTERVENING
Sanusi, Fauji
Ganika, Gerry
Abstract- Internal problems of small and medium enterprises (SMEs) have been extensively studied, especially those related to low level of knowledge and skills of their workforce, thus impacting company's business performance. This study aims to examine whether experiential sharing can improve business performance of SMEs through product innovation as an intervening variable. This research develops a concept of experiential sharing or sharing experiences as a process that can improve a company's business performance through product innovation variables. This study show that experiential sharing will have a stronger influence on company's business performance if it is mediated by product innovation. Samples taken in this study were 173 managers and / or metal casting SME owners in Central Java. To test research hypothesis, data is processed by using Smart PLS. Experiential sharing can directly influence product innovation and business performance of SMEs. Similarly, product innovation can directly affect business performance and can partially mediate relationship between experiential sharing and business performance. SMEs can improve business performance by increasing experiential sharing as a antecendent factor. In addition, experiential sharing can improve product innovation which can then improve the performance of SME businesses.
Keywords: experiential sharing, innovation, business performance, partial least square
Abstract- Internal problems of small and medium enterprises (SMEs) have been extensively studied, especially those related to low level of knowledge and skills of their workforce, thus impacting company's business performance. This study aims to examine whether experiential sharing can improve business performance of SMEs through product innovation as an intervening variable. This research develops a concept of experiential sharing or sharing experiences as a process that can improve a company's business performance through product innovation variables. This study show that experiential sharing will have a stronger influence on company's business performance if it is mediated by product innovation. Samples taken in this study were 173 managers and / or metal casting SME owners in Central Java. To test research hypothesis, data is processed by using Smart PLS. Experiential sharing can directly influence product innovation and business performance of SMEs. Similarly, product innovation can directly affect business performance and can partially mediate relationship between experiential sharing and business performance. SMEs can improve business performance by increasing experiential sharing as a antecendent factor. In addition, experiential sharing can improve product innovation which can then improve the performance of SME businesses.
Keywords: experiential sharing, innovation, business performance, partial least square
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1571
10.31937/manajemen.v12i1.1571
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 62-82
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 62-82
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1571/934
Copyright (c) 2020 Fauji Sanusi, Gerry Ganika
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1578
2021-03-22T01:35:15Z
manajemen:ART
FAKTOR-FAKTOR YANG MEMPENGARUHI PETANI DALAM MEMILIH PLATFORM CROWDFUNDING (STUDI KASUS PADA PETANI HORTIKULTURA DI DESA SUMBEREJO, MAGELANG)
FAKTOR-FAKTOR YANG MEMPENGARUHI PETANI DALAM MEMILIH PLATFORM CROWDFUNDING (STUDI KASUS PADA PETANI HORTIKULTURA DI DESA SUMBEREJO, MAGELANG)
PRATIWI, PUTU YANI
Yanuarti, Ika
Prihanto, Wim
Abstract– Agriculture crowdfunding is a new alternative financing for farmers. The purpose of this paper is to understand some added values provided by agriculture crowdfunding in Indonesia compare to traditional financing and to understand the potential demand of crowdfunding platform. This paper also explores what factors influence farmers to choose crowdfunding platform as their alternative financing. A series of in-depth interview were conducted with 3 Indonesian agriculture crowdfunding s and 30 farmers in Central Java area. These data are presented in simple form to compare the benefits of 3 agriculture crowdfunding s and to explain which benefits are interesting for the farmers. The findings in this paper are agriculture crowdfunding provides field support (agriculture expert) and crop buyers which are not provided by traditional financing. Agriculture crowdfunding asks no collateral from the farmers and use profit sharing method. Potential demand for crowdfunding is high because more than 70% of the farmers informant would like to use agriculture crowdfunding for their next source of financing.
Keywords: Agriculture, Crowdfunding , Financing
Abstract– Agriculture crowdfunding is a new alternative financing for farmers. The purpose of this paper is to understand some added values provided by agriculture crowdfunding in Indonesia compare to traditional financing and to understand the potential demand of crowdfunding platform. This paper also explores what factors influence farmers to choose crowdfunding platform as their alternative financing. A series of in-depth interview were conducted with 3 Indonesian agriculture crowdfunding s and 30 farmers in Central Java area. These data are presented in simple form to compare the benefits of 3 agriculture crowdfunding s and to explain which benefits are interesting for the farmers. The findings in this paper are agriculture crowdfunding provides field support (agriculture expert) and crop buyers which are not provided by traditional financing. Agriculture crowdfunding asks no collateral from the farmers and use profit sharing method. Potential demand for crowdfunding is high because more than 70% of the farmers informant would like to use agriculture crowdfunding for their next source of financing.
Keywords: Agriculture, Crowdfunding , Financing
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1578
10.31937/manajemen.v12i1.1578
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 83-103
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 83-103
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1578/935
Copyright (c) 2020 PUTU YANI PRATIWI, Ika Yanuarti, Wim Prihanto
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1581
2021-03-22T01:35:06Z
manajemen:ART
PENGUJIAN FRAUD PENTAGON TERHADAP RESIKO FINANCIAL FRAUDULENT REPORTING
PENGUJIAN FRAUD PENTAGON TERHADAP RESIKO FINANCIAL FRAUDULENT REPORTING
Jaunanda, Meiliana
Silaban, Daniel Peterson
The research to examine how much financial stability, financial target, external pressure, nature of industry, ineffective monitoring, rationalization, capability and oship have effect partially and simultaneously to fraud pentagon. The research subjects used were manufacturing companies and were listed on the BEI in the 2014-2018 period. The results of this study are financial stability has a significant influence on fraudulent financial reporting. Rationalization has a significant effect on fraudulent financial reporting. Arrogance partially has a significant influence on fraudulent financial statements, financial target, external pressure, nature of industry, ineffective monitoring, rationalization, capability and oship simultaneously have a significant effect on fraudulent financial statements.
Key Words: Financial performance, Efficiency Operation, Firm Growth, Leverage, Fraud
The research to examine how much financial stability, financial target, external pressure, nature of industry, ineffective monitoring, rationalization, capability and oship have effect partially and simultaneously to fraud pentagon. The research subjects used were manufacturing companies and were listed on the BEI in the 2014-2018 period. The results of this study are financial stability has a significant influence on fraudulent financial reporting. Rationalization has a significant effect on fraudulent financial reporting. Arrogance partially has a significant influence on fraudulent financial statements, financial target, external pressure, nature of industry, ineffective monitoring, rationalization, capability and oship simultaneously have a significant effect on fraudulent financial statements.
Key Words: Financial performance, Efficiency Operation, Firm Growth, Leverage, Fraud
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1581
10.31937/manajemen.v12i2.1581
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 147-158
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 147-158
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1581/996
Copyright (c) 2020 Meiliana Jaunanda
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1595
2021-03-22T01:35:09Z
manajemen:ART
MEMPREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PEMBELIAN ONLINE: SUATU STUDI EMPIRIS
MEMPREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PEMBELIAN ONLINE: SUATU STUDI EMPIRIS
Suryadijaya, Jessica
Gunawan, Natasya Metta
Sihombing, Sabrina Oktaria
Abstract– This study aims to test consumer loyalty to GrabFood in terms of security, privacy, service fulfillment, non decptionand satisfaction from GrabFood consumers themselves. The sampling design used is purposive sampling which is a nonprobability sampling. All research indicators come from previous studies. Before testing hypotheses using structural equation modeling, the reliability and validity tests were carried out. The results of this study indicate that there is a significant relationship between security and non-deception on consumer satisfaction, and not deception and fulfillment of services to loyalty, both directly and indirectly. Based on the results of this study also, it was said that between customer satisfaction and customer loyalty, there was a significant relationship. This study suggests factors that must be considered by an online business in gaining customer loyalty.
Keywords: Consumer Satisfaction, Consumer Loyalty, Security, Fulfillment, Non Deception, Privacy
Abstract– This study aims to test consumer loyalty to GrabFood in terms of security, privacy, service fulfillment, non decptionand satisfaction from GrabFood consumers themselves. The sampling design used is purposive sampling which is a nonprobability sampling. All research indicators come from previous studies. Before testing hypotheses using structural equation modeling, the reliability and validity tests were carried out. The results of this study indicate that there is a significant relationship between security and non-deception on consumer satisfaction, and not deception and fulfillment of services to loyalty, both directly and indirectly. Based on the results of this study also, it was said that between customer satisfaction and customer loyalty, there was a significant relationship. This study suggests factors that must be considered by an online business in gaining customer loyalty.
Keywords: Consumer Satisfaction, Consumer Loyalty, Security, Fulfillment, Non Deception, Privacy
Universitas Multimedia Nusantara
2020-06-23
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1595
10.31937/manajemen.v12i1.1595
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 125-146
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 125-146
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1595/939
Copyright (c) 2020 Jessica Suryadijaya, Natasya Metta Gunawan, Sabrina Oktaria Sihombing
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1596
2021-03-22T01:35:12Z
manajemen:ART
ANALISIS PENGARUH FRAUD PENTAGON DALAM MENDETEKSI FRAUDULENT FINANCIAL REPORTING PADA PERUSAHAAN JASA NONKEUANGAN
ANALISIS PENGARUH FRAUD PENTAGON DALAM MENDETEKSI FRAUDULENT FINANCIAL REPORTING PADA PERUSAHAAN JASA NONKEUANGAN
Pasaribu, Yuliamos Tirta Wijaya
Kusumawati, Synthia Madya
Faliany, L. Jade
Abstract– This research aimed at analyzing the effect of fraud pentagon proxied by nine variables, namely financial stability, personal financial needs, external pressure, financial targets, ineffective monitoring, industry characteristics, auditor changes, director changes, and frequent number of CEO’s picture towards fraudulent financial reporting proxied by Beneish M-Score at non-financial service companies listed on the Indonesia Stock Exchange (IDX) period 2015-2017. The data used were secondary data obtained from annual reports and financial statements of nonfinancial service companies period 2015-2017 with a total of 285 eligible samples. The data analysis methods used were descriptive statistical analysis and logistic regression analysis. The results showed that the variables of financial stability and the nature of the industry generated a significant and positive effect on fraudulent financial reporting. Meanwhile, the variables of personal financial needs, external pressure, financial targets, ineffective monitoring, auditor changes, director changes, and often the CEO's image were not significant to fraudulent financial reporting.
Keywords: Fraud Pentagon, Fradulent Financial Reporting, Beneish M-Score
Abstract– This research aimed at analyzing the effect of fraud pentagon proxied by nine variables, namely financial stability, personal financial needs, external pressure, financial targets, ineffective monitoring, industry characteristics, auditor changes, director changes, and frequent number of CEO’s picture towards fraudulent financial reporting proxied by Beneish M-Score at non-financial service companies listed on the Indonesia Stock Exchange (IDX) period 2015-2017. The data used were secondary data obtained from annual reports and financial statements of nonfinancial service companies period 2015-2017 with a total of 285 eligible samples. The data analysis methods used were descriptive statistical analysis and logistic regression analysis. The results showed that the variables of financial stability and the nature of the industry generated a significant and positive effect on fraudulent financial reporting. Meanwhile, the variables of personal financial needs, external pressure, financial targets, ineffective monitoring, auditor changes, director changes, and often the CEO's image were not significant to fraudulent financial reporting.
Keywords: Fraud Pentagon, Fradulent Financial Reporting, Beneish M-Score
Universitas Multimedia Nusantara
2020-06-19
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1596
10.31937/manajemen.v12i1.1596
ULTIMA Management; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 104-124
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen; 104-124
2549-404X
2085-4587
10.31937/manajemen.v12i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1596/936
Copyright (c) 2020 Yuliamos Tirta Wijaya Pasaribu, Synthia Madya Kusumawati, L. Jade Faliany
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1629
2021-03-22T01:35:03Z
manajemen:ART
PENGARUH THEORY OF PLANNED BEHAVIOUR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DI TANGERANG
PENGARUH THEORY OF PLANNED BEHAVIOUR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DI TANGERANG
Hutabarat, Zoel
The trend of young entrepreneurs coming from students is growing and this is in line with government programs that want to introduce and create resilient young entrepreneurs from an early age. When on campus, the desire of students to build a business is huge. But when they return to the community, the number of students who want to build a business is not as big as when they were in college. This study wants to look at the impact of the presence of entrepreneurship programs at the college level on entrepreneurial intentions on students. Can the program increase the desire of students to become entrepreneurs? This research was conducted by distributing questionnaires to as many as 200 students at three private universities in Tangerang who have an entrepreneurship program and the data collected were processed using SEM PLS 3. The results of this study indicate that the variables of personal attitude, perceived behavioral control, and subjective norm, affect entrepreneurial Student intentions at the three universities studied. This can be the basis for universities to develop existing entrepreneurship programs to enhance student creativity. Not only facilitating students with exhibition programs, but also providing students with the tools to be more creative and innovative, not only in product development but also in the process of experiencing consumers.
Key Words: Theory of Planned Behaviour, Entrepreneurial Iintention, Students.
The trend of young entrepreneurs coming from students is growing and this is in line with government programs that want to introduce and create resilient young entrepreneurs from an early age. When on campus, the desire of students to build a business is huge. But when they return to the community, the number of students who want to build a business is not as big as when they were in college. This study wants to look at the impact of the presence of entrepreneurship programs at the college level on entrepreneurial intentions on students. Can the program increase the desire of students to become entrepreneurs? This research was conducted by distributing questionnaires to as many as 200 students at three private universities in Tangerang who have an entrepreneurship program and the data collected were processed using SEM PLS 3. The results of this study indicate that the variables of personal attitude, perceived behavioral control, and subjective norm, affect entrepreneurial Student intentions at the three universities studied. This can be the basis for universities to develop existing entrepreneurship programs to enhance student creativity. Not only facilitating students with exhibition programs, but also providing students with the tools to be more creative and innovative, not only in product development but also in the process of experiencing consumers.
Key Words: Theory of Planned Behaviour, Entrepreneurial Iintention, Students.
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1629
10.31937/manajemen.v12i2.1629
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 159-174
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 159-174
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1629/998
Copyright (c) 2020 Zoel Hutabarat
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1636
2021-03-22T01:35:00Z
manajemen:ART
FAKTOR PENENTU MINAT MENGGUNAKAN TEKNOLOGI NFC SEBAGAI SISTEM PEMBAYARAN (STUDI KASUS PENGGUNA KARTU KREDIT DI INDONESIA DENGAN MENGGUNAKAN PENDEKATAN ACCEPTANCE MODEL)
FAKTOR PENENTU MINAT MENGGUNAKAN TEKNOLOGI NFC SEBAGAI SISTEM PEMBAYARAN (STUDI KASUS PENGGUNA KARTU KREDIT DI INDONESIA DENGAN MENGGUNAKAN PENDEKATAN ACCEPTANCE MODEL)
Nuraini, Syika Putri
Andriani, Meta
This study revisits the intention to use NFC payments in the context of credit cards. NFC is a system method that requires someone to make payments using a password without a card. In the background of this research problem, how Indonesian consumer acceptance of NFC system method. This study uses a descriptive research design with data collected through an online survey of sample credit users. Empirical data is then processed using SEM to be requested from the proposed hypothesis. The results of the conclusions of this study are the attitude towards the use of NFC, individual mobility, perceived compatibility, subjective norms have a positive effect on intention to use NFC payment, meanwhile perceived usefulness, perceived security, subjective norms have a positive effect on attitude toward the use of NFC payment, and Perceived ease of use has a positive effect on Perceived Usefulness
Key Words: Credit Card, NFC, Payment System, Intention to Use, Acceptance Model.
This study revisits the intention to use NFC payments in the context of credit cards. NFC is a system method that requires someone to make payments using a password without a card. In the background of this research problem, how Indonesian consumer acceptance of NFC system method. This study uses a descriptive research design with data collected through an online survey of sample credit users. Empirical data is then processed using SEM to be requested from the proposed hypothesis. The results of the conclusions of this study are the attitude towards the use of NFC, individual mobility, perceived compatibility, subjective norms have a positive effect on intention to use NFC payment, meanwhile perceived usefulness, perceived security, subjective norms have a positive effect on attitude toward the use of NFC payment, and Perceived ease of use has a positive effect on Perceived Usefulness
Key Words: Credit Card, NFC, Payment System, Intention to Use, Acceptance Model.
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1636
10.31937/manajemen.v12i2.1636
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 175-199
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 175-199
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1636/999
Copyright (c) 2020 Syika Putri Nuraini, Meta Andriani
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1703
2021-03-22T01:34:57Z
manajemen:ART
DO INTELLECTUAL CAPITAL AND INTANGIBLE ASSETS INFLUENCE THE FIRM VALUE? (CASE STUDY IN TRADE, SERVICE, AND INVESTMENT SECTOR IN INDONESIA)
DO INTELLECTUAL CAPITAL AND INTANGIBLE ASSETS INFLUENCE THE FIRM VALUE? (CASE STUDY IN TRADE, SERVICE, AND INVESTMENT SECTOR IN INDONESIA)
Giovanni, Giovanni
Santosa, Setyarini
The objective of this research is to examine the influence of intellectual capital and intangible assets toward firm value. The use of intellectual capital and intangible assets in this research is very interesting because they represent the similar idea, the ability to generate future benefit. However, intellectual capital is not represented in the presentation of financial statement directly, while the intangible asset is presented in the financial statement. The samples are taken from the trade, service, and investment companies classification which are listed in Indonesia Stock Exchange in from 2015 until 2018. Using the purposive sampling, there are 27 companies put as data for the multiple linear regression. The result of the research shows intellectual capital has positive significant relationship toward firm value, meanwhileintangible assets have negative significant relationship toward firm value. It means the lower intangible assets, the higher firm value is. This might be happened if the company cannot utilize the intangible asset optimally.
The objective of this research is to examine the influence of intellectual capital and intangible assets toward firm value. The use of intellectual capital and intangible assets in this research is very interesting because they represent the similar idea, the ability to generate future benefit. However, intellectual capital is not represented in the presentation of financial statement directly, while the intangible asset is presented in the financial statement. The samples are taken from the trade, service, and investment companies classification which are listed in Indonesia Stock Exchange in from 2015 until 2018. Using the purposive sampling, there are 27 companies put as data for the multiple linear regression. The result of the research shows intellectual capital has positive significant relationship toward firm value, meanwhileintangible assets have negative significant relationship toward firm value. It means the lower intangible assets, the higher firm value is. This might be happened if the company cannot utilize the intangible asset optimally.
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1703
10.31937/manajemen.v12i2.1703
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 200-209
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 200-209
2549-404X
2085-4587
10.31937/manajemen.v12i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1703/1000
Copyright (c) 2020 Giovanni Giovanni, Setyarini Santosa
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1710
2021-06-30T09:49:23Z
manajemen:ART
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION
Hariandja, Evo Sampetua
Adeline, Aurellia
Eric, Ferdinandus
Christopher, Yossel
Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing.
Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention
Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing.
Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1710
10.31937/manajemen.v13i1.1710
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 1-22
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 1-22
2549-404X
2085-4587
10.31937/manajemen.v13i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1710/1142
Copyright (c) 2021 Evo Sampetua Hariandja, Aurellia Adeline, Ferdinandus Eric, Yossel Christopher
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1711
2021-03-22T01:34:54Z
manajemen:ART
HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION
HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION
Billa, Fathurrazi Ammana
Hariandja, Evo Sampetua
Febrianto, Ray Arvin
Moktar, Rini Yovita
This study was conducted to analyze the relationship between Brand Credibility, Word of Mouth, and Electronic Word of Mouth mediated by Brand-Self Connection and Brand-Social Connection to the Netflix brand in the Greater Jakarta area and generation Z. This study uses a quantitative approach with data collection through google forms. The data used in this study consisted of 32 indicators and the number of respondents in this study were 320 respondents who were Netflix customers in Jabodetabek. Data analysis uses AMOS-SEM version 24. The results of this study indicate that brand credibility has a positive relationshipwith brand-self connection; brand credibility does not have a positive relationship with brand-social connections; brand-self connection has a positive relationship with brand-social connection; brand-social connections have a positive relationship with word of mouth; brand credibility has a positive relationship with word of mouth mediated by brand-self connection and brand-social connection; brand-social connections have a positive relationship with electronic word of mouth; brand credibility has a positive relationship with electronic word of mouth mediated by brand-self connection and brand-social connection; and brandcredibility has a positive relationship with brand-self connections that are moderated by a brand experience memorial.
Key Words: Brand Credibility, WOM, e-WOM, Brand-self Connection, Brand-SocialConnection, Memorial Brand Experience
This study was conducted to analyze the relationship between Brand Credibility, Word of Mouth, and Electronic Word of Mouth mediated by Brand-Self Connection and Brand-Social Connection to the Netflix brand in the Greater Jakarta area and generation Z. This study uses a quantitative approach with data collection through google forms. The data used in this study consisted of 32 indicators and the number of respondents in this study were 320 respondents who were Netflix customers in Jabodetabek. Data analysis uses AMOS-SEM version 24. The results of this study indicate that brand credibility has a positive relationshipwith brand-self connection; brand credibility does not have a positive relationship with brand-social connections; brand-self connection has a positive relationship with brand-social connection; brand-social connections have a positive relationship with word of mouth; brand credibility has a positive relationship with word of mouth mediated by brand-self connection and brand-social connection; brand-social connections have a positive relationship with electronic word of mouth; brand credibility has a positive relationship with electronic word of mouth mediated by brand-self connection and brand-social connection; and brandcredibility has a positive relationship with brand-self connections that are moderated by a brand experience memorial.
Key Words: Brand Credibility, WOM, e-WOM, Brand-self Connection, Brand-SocialConnection, Memorial Brand Experience
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1711
10.31937/manajemen.v12i2.1711
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 210-232
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 210-232
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1711/1001
Copyright (c) 2020 Fathurrazi Ammana Billa, Evo Sampetua Hariandja, Ray Arvin Febrianto, Rini Yovita Moktar
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1734
2021-03-22T01:34:51Z
manajemen:ART
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA MEREK STARBUCKS DI WILAYAH JAKARTA DAN SEKITARNYA
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA MEREK STARBUCKS DI WILAYAH JAKARTA DAN SEKITARNYA
Kristiyono, Yokie Radnan
Rahmi, Aisyah
Triwijaya, Mington Triwijaya
Gantha Suhanda, Riandi
One of the factors in the movement of the economy in Indonesia is supported by the development of new businesses, one of which is a coffee beverage business. Coffee drinks business in Indonesia is one of the fastest growing business. Developments in the business sector can be seen from the emergence of enhancement of new starbucks coffee shops . The top-leading coffee shop in the Indonesian market today is Starbucks, it is shown by numbers of Starbucks’ branches located almost in the entire region of Indonesia. The factor that makes Starbucks one of the strongest brand is the presence of customers who became loyal to the brand and make Starbucks as their first choice. The other factors that also affect the customer loyalty towards Starbucks are Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, and Brand Love. Therefore, this research aims to examine the determinant factors of building customer loyalty of Starbucks’ customers in Jakarta and surrounding areas. The method of analysis used by researchers in this study was SmartPLS 3.0 with 150 respondents who have enjoyed Starbucks coffee. In this study there were nine hypotheses supported by previous researches. In the results of this study, there were six hypotheses accepted and three hypotheses were rejected. Through this research, researchers hope to provide benefits for the reader especially for those who want to know about the factors that affect the customer loyalty of Starbucks in Jakarta and its surrounding areas.
Key Words: Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, BrandLove. Customer Loyalty, Starbucks
One of the factors in the movement of the economy in Indonesia is supported by the development of new businesses, one of which is a coffee beverage business. Coffee drinks business in Indonesia is one of the fastest growing business. Developments in the business sector can be seen from the emergence of enhancement of new starbucks coffee shops . The top-leading coffee shop in the Indonesian market today is Starbucks, it is shown by numbers of Starbucks’ branches located almost in the entire region of Indonesia. The factor that makes Starbucks one of the strongest brand is the presence of customers who became loyal to the brand and make Starbucks as their first choice. The other factors that also affect the customer loyalty towards Starbucks are Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, and Brand Love. Therefore, this research aims to examine the determinant factors of building customer loyalty of Starbucks’ customers in Jakarta and surrounding areas. The method of analysis used by researchers in this study was SmartPLS 3.0 with 150 respondents who have enjoyed Starbucks coffee. In this study there were nine hypotheses supported by previous researches. In the results of this study, there were six hypotheses accepted and three hypotheses were rejected. Through this research, researchers hope to provide benefits for the reader especially for those who want to know about the factors that affect the customer loyalty of Starbucks in Jakarta and its surrounding areas.
Key Words: Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, BrandLove. Customer Loyalty, Starbucks
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1734
10.31937/manajemen.v12i2.1734
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 233-247
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 233-247
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1734/1002
Copyright (c) 2020 Yokie Radnan Kristiyono, Aisyah Rahmi, Mington Triwijaya Triwijaya, Riandi Gantha Suhanda
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1737
2023-01-10T02:38:06Z
manajemen:ART
PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM
PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM
Susilo, Purnama Jaya
Laksmidewi, Dwinita
Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust.
Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram
Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust.
Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram
Universitas Multimedia Nusantara
2022-12-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1737
10.31937/manajemen.v14i2.1737
ULTIMA Management; Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen; 196-208
Ultima Management : Jurnal Ilmu Manajemen; Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen; 196-208
2549-404X
2085-4587
10.31937/manajemen.v14i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1737/1319
Copyright (c) 2022 Purnama Jaya Susilo, Dwinita Laksmidewi
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1752
2021-03-22T01:34:47Z
manajemen:ART
ENDOWMENT EFFECT DURING COVID-19 IN INDONESIA - BEHAVIORAL STUDY ON UNIVERSITY STUDENT’S PERCEPTION FOR MEDICAL MASK PRICE
Kiky, Andreas
Behavioral study about how people make decision becomes very popular nowadays. Many various researches address a problem or an error in people action. One of the errors that would like to be explored in this article is endowment effect. Endowment effect explains that people perceive fairness based on prior knowledge or a “frame” that put into their mind. This would be a problem because it could cause inconsistency in people action. Purpose of this research is to detect the endowment effect on university student when COVID-19 is taking place. The issue that would like to be explored is medical mask price increase during this outbreak. Simple survey on two groups of university students is conducted to detect this endowment effect. If the response from research respondents is the same on both groups then there is no endowment effect. Independent t-test is applied to test research hypothesis and validate the result. The finding is quite surprising; there is inconsistency between descriptive and hypothetical result. Most of respondents agree that the price is actually tradable at Rp 4,000 (it increases from normal price and about 0.27 USD) but they are reluctant to say this action fair. Some discussion and analysis are performed to expand this finding.
Key Words: Behavioral Economics, Bounded Rationality, Endowment Effect, Opportunity Cost, and Self-Control
Behavioral study about how people make decision becomes very popular nowadays. Many various researches address a problem or an error in people action. One of the errors that would like to be explored in this article is endowment effect. Endowment effect explains that people perceive fairness based on prior knowledge or a “frame” that put into their mind. This would be a problem because it could cause inconsistency in people action. Purpose of this research is to detect the endowment effect on university student when COVID-19 is taking place. The issue that would like to be explored is medical mask price increase during this outbreak. Simple survey on two groups of university students is conducted to detect this endowment effect. If the response from research respondents is the same on both groups then there is no endowment effect. Independent t-test is applied to test research hypothesis and validate the result. The finding is quite surprising; there is inconsistency between descriptive and hypothetical result. Most of respondents agree that the price is actually tradable at Rp 4,000 (it increases from normal price and about 0.27 USD) but they are reluctant to say this action fair. Some discussion and analysis are performed to expand this finding.
Key Words: Behavioral Economics, Bounded Rationality, Endowment Effect, Opportunity Cost, and Self-Control
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1752
10.31937/manajemen.v12i2.1752
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 248-260
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 248-260
2549-404X
2085-4587
10.31937/manajemen.v12i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1752/1029
Copyright (c) 2020 Andreas Kiky
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1771
2021-03-22T01:34:44Z
manajemen:ART
DETERMINANTS OF LQ 45 INDEX BANKING STOCK PRICE VOLATILITY
Bahasa Inggris
Kurniasari, Florentina
Reyes, Juvy
As a developing country, Indonesia needs capital flow from investment to support country’s development growth. Capital market is one form of source investment fund. Of the several indexes listed in Indonesia Stock Exchange, the LQ 45 Index is one of the indexes of concern to investors, in which banking is one of financial institution to support country’s economic development. Investors is concerned about the stock price volatility which is influenced by internal and external factors. In this research there are three internal factors and two external factors as independent variable. This research measured the stock price volatility by analyzing the effect of some factors including dividend yield, return on asset, asset growth, interest rate, and exchange rate of banking industries which registered in LQ 45 Index for year 2012 –2019. The data will be analyzed using multiple linear regression analysis model. The research shows that interest rate had positive influence on stock price volatility. While return on asset and exchange rate have negative effect to stock price volatility.
Key Words: Stock Price Volatility, Dividend, ROA, Interest, Exchange Rate
As a developing country, Indonesia needs capital flow from investment to support country’s development growth. Capital market is one form of source investment fund. Of the several indexes listed in Indonesia Stock Exchange, the LQ 45 Index is one of the indexes of concern to investors, in which banking is one of financial institution to support country’s economic development. Investors is concerned about the stock price volatility which is influenced by internal and external factors. In this research there are three internal factors and two external factors as independent variable. This research measured the stock price volatility by analyzing the effect of some factors including dividend yield, return on asset, asset growth, interest rate, and exchange rate of banking industries which registered in LQ 45 Index for year 2012 –2019. The data will be analyzed using multiple linear regression analysis model. The research shows that interest rate had positive influence on stock price volatility. While return on asset and exchange rate have negative effect to stock price volatility.
Key Words: Stock Price Volatility, Dividend, ROA, Interest, Exchange Rate
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1771
10.31937/manajemen.v12i2.1771
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 261-274
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 261-274
2549-404X
2085-4587
10.31937/manajemen.v12i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1771/1019
Copyright (c) 2020 Florentina Kurniasari, Juvy Reyes
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1772
2021-03-22T01:34:41Z
manajemen:ART
ANALYSING THE RELATION OF OPERATIONAL AND ECONOMIC PARAMETERS TO TOTAL SHAREHOLDER VALUE OF LISTED GOLD MINING COMPANIES IN INDONESIA AND FIVE OTHER COUNTRIES
Siahaan, Antonius
Even though Indonesia was famous due to its mineral resources, only few gold mining companies is listed in the Indonesia stock exchange. In the other hand, there is a need to increase investment in the mining sector from stock market as reserve has been stagnant while production keeps going. To understand the nature of published gold mining companies, this study is conducted to analyze the effect of published operational parameter: ore processed, gold production, mining grade, process recovery, as well as external factors such as gross-domestic product and gold price to the share return of public listed gold mining companies. From panel data regression of quarter reports of eighteen (18) world mining companies in the period 2012 to 2017, it shows that process recovery and gold price is significant to the change of share price. Furthermore, the study finds that when operational parameter of existing mines can be good and positively increase, mining companies still need to look at their reserve to ensure sustainability of the business in the long run.
Key Words: Public Listed Gold Company, Share Return, Panel Data Regression, Operational Parameters, External Factors
Even though Indonesia was famous due to its mineral resources, only few gold mining companies is listed in the Indonesia stock exchange. In the other hand, there is a need to increase investment in the mining sector from stock market as reserve has been stagnant while production keeps going. To understand the nature of published gold mining companies, this study is conducted to analyze the effect of published operational parameter: ore processed, gold production, mining grade, process recovery, as well as external factors such as gross-domestic product and gold price to the share return of public listed gold mining companies. From panel data regression of quarter reports of eighteen (18) world mining companies in the period 2012 to 2017, it shows that process recovery and gold price is significant to the change of share price. Furthermore, the study finds that when operational parameter of existing mines can be good and positively increase, mining companies still need to look at their reserve to ensure sustainability of the business in the long run.
Key Words: Public Listed Gold Company, Share Return, Panel Data Regression, Operational Parameters, External Factors
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1772
10.31937/manajemen.v12i2.1772
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 275-292
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 275-292
2549-404X
2085-4587
10.31937/manajemen.v12i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1772/1021
Copyright (c) 2020 Antonius Siahaan
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1861
2021-03-22T01:34:38Z
manajemen:ART
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOUR, PERCEIVED ORGANIZATIONAL SUPPORT, DAN MODERASI KUALITAS PELAYANAN REKANAN ERP TERHADAP KINERJA PEMGGUNAAN ERP
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOUR, PERCEIVED ORGANIZATIONAL SUPPORT, DAN MODERASI KUALITAS PELAYANAN REKANAN ERP TERHADAP KINERJA PEMGGUNAAN ERP
Susmantoro, Thomas Dwi
The usage of Enterprise Resource Planning (ERP) as an effort of the company to improve competitiveness through the implementation of integrated system and the utilization of information resources, demands the participation of stakeholders in ensuring the successful achievement company’s objective. Unlike previous research, in this study seeks to examine aspects that the involvement of all stakeholders both inside and outside the organization of the company that can influence the usage of ERP in the company. It identified the influence of Organizational Citizenship Behaviours (OCB), Perceived Organizational Support (POS) and moderation of the quality of partner services to the performance of ERP usage. This research was conducted on 87 erp executives, managers and users from 46 companies in Indonesia. It found the positive influences of OCB, PDO and moderation of the quality of partner services on the performance of ERP usage. The result of the research explains how companies can improve the performance of ERP usage which ultimately impacts the company's competitiveness.
Key Words: ERP, Organizational Citizenship Behaviours (OCB), ERP Usage, Perceived Organizational Support, Quality Service
The usage of Enterprise Resource Planning (ERP) as an effort of the company to improve competitiveness through the implementation of integrated system and the utilization of information resources, demands the participation of stakeholders in ensuring the successful achievement company’s objective. Unlike previous research, in this study seeks to examine aspects that the involvement of all stakeholders both inside and outside the organization of the company that can influence the usage of ERP in the company. It identified the influence of Organizational Citizenship Behaviours (OCB), Perceived Organizational Support (POS) and moderation of the quality of partner services to the performance of ERP usage. This research was conducted on 87 erp executives, managers and users from 46 companies in Indonesia. It found the positive influences of OCB, PDO and moderation of the quality of partner services on the performance of ERP usage. The result of the research explains how companies can improve the performance of ERP usage which ultimately impacts the company's competitiveness.
Key Words: ERP, Organizational Citizenship Behaviours (OCB), ERP Usage, Perceived Organizational Support, Quality Service
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1861
10.31937/manajemen.v12i2.1861
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 293-307
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 293-307
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1861/1022
Copyright (c) 2020 Thomas Dwi Susmantoro
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1875
2021-03-22T01:34:35Z
manajemen:ART
ANALISIS PENGARUH PRICE PROMOTION, CONSUMER EVALUATION, SATISFACTION, TERHADAP REPEAT-PURCHASE INTENTION (STUDI KONSUMEN STARBUCKS DI WILAYAH JAKARTA DAN TANGERANG)
ANALISIS PENGARUH PRICE PROMOTION, CONSUMER EVALUATION, SATISFACTION, TERHADAP REPEAT-PURCHASE INTENTION (STUDI KONSUMEN STARBUCKS DI WILAYAH JAKARTA DAN TANGERANG)
Primantina, Angelina Theodora Ratna
Lyvia, Lyvia
Coffee is an important aspect of the modern lifestyle. Not only products but also services for most city goers, especially in the Jakarta and Tangerang areas. This research is motivated by the growing trend of coffee shops with the emergence of many local brands, even though there is a very strong brand that has entered this business for a long time, namely Starbucks. One of the strategies carried out by Starbucks is through the price promotion. This strategy increases consumer desire to buy and also influences consumer evaluation of product quality through food quality and service quality. The results of this study indicate a relationship between price promotion with food quality and service quality. In terms of satisfaction, service quality variables affect customer satisfaction. Meanwhile, food quality and price promotion have no effect on satisfaction. Repeat purchase intention is influenced by customer satisfaction and price promotion. This study uses Structural Equation Modeling (SEM).
Key Words: Price Promotion; Service Quality, Food Quality;Repeat-Purchase Intention, Satisfaction; Coffee Business
Coffee is an important aspect of the modern lifestyle. Not only products but also services for most city goers, especially in the Jakarta and Tangerang areas. This research is motivated by the growing trend of coffee shops with the emergence of many local brands, even though there is a very strong brand that has entered this business for a long time, namely Starbucks. One of the strategies carried out by Starbucks is through the price promotion. This strategy increases consumer desire to buy and also influences consumer evaluation of product quality through food quality and service quality. The results of this study indicate a relationship between price promotion with food quality and service quality. In terms of satisfaction, service quality variables affect customer satisfaction. Meanwhile, food quality and price promotion have no effect on satisfaction. Repeat purchase intention is influenced by customer satisfaction and price promotion. This study uses Structural Equation Modeling (SEM).
Key Words: Price Promotion; Service Quality, Food Quality;Repeat-Purchase Intention, Satisfaction; Coffee Business
Universitas Multimedia Nusantara
2020-12-28
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1875
10.31937/manajemen.v12i2.1875
ULTIMA Management; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 308-331
Ultima Management : Jurnal Ilmu Manajemen; Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen; 308-331
2549-404X
2085-4587
10.31937/manajemen.v12i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1875/1024
Copyright (c) 2020 Angelina Theodora Ratna Primantina, Lyvia Lyvia
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1912
2021-06-30T09:49:23Z
manajemen:ART
PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE
PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE
Kristiyono, Yokie Radnan
Felim, Caroline
Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products.
Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude
Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products.
Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1912
10.31937/manajemen.v13i1.1912
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 47-61
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 47-61
2549-404X
2085-4587
10.31937/manajemen.v13i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1912/1144
Copyright (c) 2021 Yokie Radnan Kristiyono, Caroline Felim
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1929
2021-06-30T09:49:23Z
manajemen:ART
E-WALLET SERVICE INNOVATION, SERVICE DELIVERY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY WITHIN SHOPEEPAY IN INDONESIA
E-WALLET SERVICE INNOVATION, SERVICE DELIVERY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY WITHIN SHOPEEPAY IN INDONESIA
Valencia, Devona
Layman, Chrisanty Victoria
Abstract- Indonesia's fast-growing digital payment industry is encouraging the emergence of new players. In a highly competitive industry and accompanied by COVID-19, e-wallet service providers compete to attract consumers and seller partners to use their services. This study aims to examine the effect of service innovation (SI), service delivery (SD), and customer satisfaction (CS) on customer loyalty (CL) of ShopeePay e-wallet users in Indonesia, especially during the COVID-19 outbreak. This study uses a quantitative method with non-probability sampling, namely judgment sampling, in which respondents are users of ShopeePay e-wallet service in Indonesia. Samples analyzed was 303 respondents with questionnaire data collection technique. The results shows that SI and SD mediated by CS, and CS itself has a positive and significant effect on CL of ShopeePay users in Indonesia. These findings indicate that ShopeePay Indonesia needs to develop SI and SD that meets customer needs and expectations to achieve CL.
Keywords: Delivery; Indonesian e-wallet; Innovation; Loyalty; Satisfaction
Abstract- Indonesia's fast-growing digital payment industry is encouraging the emergence of new players. In a highly competitive industry and accompanied by COVID-19, e-wallet service providers compete to attract consumers and seller partners to use their services. This study aims to examine the effect of service innovation (SI), service delivery (SD), and customer satisfaction (CS) on customer loyalty (CL) of ShopeePay e-wallet users in Indonesia, especially during the COVID-19 outbreak. This study uses a quantitative method with non-probability sampling, namely judgment sampling, in which respondents are users of ShopeePay e-wallet service in Indonesia. Samples analyzed was 303 respondents with questionnaire data collection technique. The results shows that SI and SD mediated by CS, and CS itself has a positive and significant effect on CL of ShopeePay users in Indonesia. These findings indicate that ShopeePay Indonesia needs to develop SI and SD that meets customer needs and expectations to achieve CL.
Keywords: Delivery; Indonesian e-wallet; Innovation; Loyalty; Satisfaction
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1929
10.31937/manajemen.v13i1.1929
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 23-46
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 23-46
2549-404X
2085-4587
10.31937/manajemen.v13i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1929/1143
Copyright (c) 2021 Devona Valencia, Chrisanty Victoria Layman
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1942
2021-06-30T09:49:23Z
manajemen:ART
PENGARUH OPENNESS DAN ENTREPRENEURIAL SELF-EFFICACY TERHADAP ENTREPRENEURIAL INTENTION DIMODERASI ENTREPRENEURSHIP EDUCATION DAN GENDER
PENGARUH OPENNESS DAN ENTREPRENEURIAL SELF-EFFICACY TERHADAP ENTREPRENEURIAL INTENTION DIMODERASI ENTREPRENEURSHIP EDUCATION DAN GENDER
Wijaya, Andi
Ekadjaja, Agustin
Geovanny, Cindy
Abstract - The purpose of this study was to determine the effect of openness to experience and entrepreneurial self-efficacy on entrepreneurial intention and examine the moderating role of entrepreneurship education and gender on the influence between entrepreneurial self-efficacy and entrepreneurial intention. The sample in this study was obtained by cross-sectional study and purposive sampling method using a questionnaire and obtained a sample of 104 students at one university in West Jakarta. The results of this study indicate that openness to experience has a positive and insignificant effect on entrepreneurial intention, entrepreneurial self-efficacy has a positive and significant effect on entrepreneurial intention, entrepreneurship education has a positive and insignificant effect as a moderating variable on the effect of entrepreneurial self. -efficacy on entrepreneurial intention and gender have a positive and insignificant effect as moderating variables on the effect of entrepreneurial self-efficacy on entrepreneurial intention. Students who have high curiosity and openness tend to be interested in trying new things to build a business and this does not depend on gender. Universities through their teaching staff are required to be able to inspire in creating individual entrepreneurial self-efficacy, through the task of making business models & direct business practices will provide an overview of the business world to strengthen students' intentions to become entrepreneurs and present teachers who are business practitioners judged to be able to act as role models. For students to emulate and thus will strengthen the individual's belief in entrepreneurial abilities
Keywords: Openness to Experience; Entrepreneurial Self-Efficacy; Entrepreneurship Education; Gender; Entrepreneurial Intention
Abstract - The purpose of this study was to determine the effect of openness to experience and entrepreneurial self-efficacy on entrepreneurial intention and examine the moderating role of entrepreneurship education and gender on the influence between entrepreneurial self-efficacy and entrepreneurial intention. The sample in this study was obtained by cross-sectional study and purposive sampling method using a questionnaire and obtained a sample of 104 students at one university in West Jakarta. The results of this study indicate that openness to experience has a positive and insignificant effect on entrepreneurial intention, entrepreneurial self-efficacy has a positive and significant effect on entrepreneurial intention, entrepreneurship education has a positive and insignificant effect as a moderating variable on the effect of entrepreneurial self. -efficacy on entrepreneurial intention and gender have a positive and insignificant effect as moderating variables on the effect of entrepreneurial self-efficacy on entrepreneurial intention. Students who have high curiosity and openness tend to be interested in trying new things to build a business and this does not depend on gender. Universities through their teaching staff are required to be able to inspire in creating individual entrepreneurial self-efficacy, through the task of making business models & direct business practices will provide an overview of the business world to strengthen students' intentions to become entrepreneurs and present teachers who are business practitioners judged to be able to act as role models. For students to emulate and thus will strengthen the individual's belief in entrepreneurial abilities
Keywords: Openness to Experience; Entrepreneurial Self-Efficacy; Entrepreneurship Education; Gender; Entrepreneurial Intention
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1942
10.31937/manajemen.v13i1.1942
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 62-73
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 62-73
2549-404X
2085-4587
10.31937/manajemen.v13i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1942/1146
Copyright (c) 2021 Andi Wijaya, Agustin Ekadjaja, Cindy Geovanny
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1957
2021-06-30T09:49:23Z
manajemen:ART
IMPACT OF GOOD CORPORATE GOVERNANCE TOWARDS CORPORATE VALUE WITH ENTERPRISE RISK MANAGEMENT AS MODERATING VARIABLE (EMPIRICAL STUDY OF FINANCIAL COMPANIES LISTED IN IDX FOR THE PERIOD 2017-2019)
IMPACT OF GOOD CORPORATE GOVERNANCE TOWARDS CORPORATE VALUE WITH ENTERPRISE RISK MANAGEMENT AS MODERATING VARIABLE (EMPIRICAL STUDY OF FINANCIAL COMPANIES LISTED IN IDX FOR THE PERIOD 2017-2019)
Sibarani, Lydia
Lusmeida, Herlina
Abstract- This research aims to observe and analyze the impact of Good Corporate Governance towards Corporate Value as well as analyzing whether Enterprise Risk Management is able to moderate its impact. Good Corporate Governance is proxied by the presence of Independent Commissioners, Audit Committee, as well as Managerial Ownership. The population of this research includes all financial companies that publish their annual report in Bursa Efek Indonesia (BEI) over the period of 2017-2019. Data were analyzed using the multiple regression method and the moderated regression analysis. The result of this research found that Independent Commissioners and Audit Committee gives positive and significant impact towards Corporate Value while Managerial Ownership gives negative and insignificant impact towards Corporate Value. Enterprise Risk Management is not able to moderate the impact of Independent Commissioner and Managerial Ownership towards Corporate Value but is able to moderate the impact of the Audit Committee towards Corporate Value.
Keywords: Audit Committee; Corporate Value; Corporate Governance; Independent Commissioner; Managerial Ownership
Abstract- This research aims to observe and analyze the impact of Good Corporate Governance towards Corporate Value as well as analyzing whether Enterprise Risk Management is able to moderate its impact. Good Corporate Governance is proxied by the presence of Independent Commissioners, Audit Committee, as well as Managerial Ownership. The population of this research includes all financial companies that publish their annual report in Bursa Efek Indonesia (BEI) over the period of 2017-2019. Data were analyzed using the multiple regression method and the moderated regression analysis. The result of this research found that Independent Commissioners and Audit Committee gives positive and significant impact towards Corporate Value while Managerial Ownership gives negative and insignificant impact towards Corporate Value. Enterprise Risk Management is not able to moderate the impact of Independent Commissioner and Managerial Ownership towards Corporate Value but is able to moderate the impact of the Audit Committee towards Corporate Value.
Keywords: Audit Committee; Corporate Value; Corporate Governance; Independent Commissioner; Managerial Ownership
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1957
10.31937/manajemen.v13i1.1957
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 74-98
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 74-98
2549-404X
2085-4587
10.31937/manajemen.v13i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1957/1147
Copyright (c) 2021 Lydia Sibarani, Herlina Lusmeida
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1958
2023-01-10T02:43:50Z
manajemen:ART
ANTESEDEN DARI TEORI UTAUT DAN KONSEKUENSINYA (STUDI EMPIRIS PURCHASE INTENTION GENERASI Z)
ANTESEDEN DARI TEORI UTAUT DAN KONSEKUENSINYA (STUDI EMPIRIS PURCHASE INTENTION GENERASI Z)
Juniarty, Juniarty
Gunawan, Verrell Valentinus
Abstract - With the huge number of social media accesses today, many people are trying to develop their marketing strategies by using social media to influence consumer buying interest through advertisements on social media. The research purpose was to see the impact of the antecedents of theory technology acceptance and use, planned behavior on media social advertising on buying interest of z generation in Jabodetabek who are active in the use of media social with a total sample of 161 respondents. The technique used for distributing questionnaires is by distributing questionnaires online using a Likert scale. The data was processed using the SmartPLS program. Based on the examination, concluded that Interactivity influences Purchase Intention, Interactivity influences Performance Expectancy, Interactivity influences Hedonic Motivation, Informativeness influences Purchase Intention, Perceived Relevance influences Purchase Intention, Perceived Relevance influences Performance Expectancy, Performance Expectancy has no influence on purchase intention, Hedonic Motivation has no impact on Purchase Intention, Habit does not influence Purchase Intention, and Informativeness has no impact on Performance Expectancy. This research provide information to companies or organizations about the influence of advertising on social media to improve their customers' buying interest. This research also gives some limitations and recommendations for future researchers so that they can conduct better analysis in the future.
Keywords: Hedonic Motivation; Interactivity; Perceived Relevance; Performance Expectancy; Purchase Intention
Abstract - With the huge number of social media accesses today, many people are trying to develop their marketing strategies by using social media to influence consumer buying interest through advertisements on social media. The research purpose was to see the impact of the antecedents of theory technology acceptance and use, planned behavior on media social advertising on buying interest of z generation in Jabodetabek who are active in the use of media social with a total sample of 161 respondents. The technique used for distributing questionnaires is by distributing questionnaires online using a Likert scale. The data was processed using the SmartPLS program. Based on the examination, concluded that Interactivity influences Purchase Intention, Interactivity influences Performance Expectancy, Interactivity influences Hedonic Motivation, Informativeness influences Purchase Intention, Perceived Relevance influences Purchase Intention, Perceived Relevance influences Performance Expectancy, Performance Expectancy has no influence on purchase intention, Hedonic Motivation has no impact on Purchase Intention, Habit does not influence Purchase Intention, and Informativeness has no impact on Performance Expectancy. This research provide information to companies or organizations about the influence of advertising on social media to improve their customers' buying interest. This research also gives some limitations and recommendations for future researchers so that they can conduct better analysis in the future.
Keywords: Hedonic Motivation; Interactivity; Perceived Relevance; Performance Expectancy; Purchase Intention
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1958
10.31937/manajemen.v13i2.1958
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 197-222
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 197-222
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1958/1183
Copyright (c) 2021 Juniarty Juniarty, Verrell Valentinus Gunawan
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1960
2023-01-10T02:43:50Z
manajemen:ART
HOW TO FOSTER EMPLOYEE PERFORMANCE? THE ROLE OF ORGANIZATIONAL CULTURE AND WORK ETHOS WITH MOTIVATION AS INTERVENING VARIABLES
HOW TO FOSTER EMPLOYEE PERFORMANCE? THE ROLE OF ORGANIZATIONAL CULTURE AND WORK ETHOS WITH MOTIVATION AS INTERVENING VARIABLES
Setiabudi, Setiabudi
Puspita, Rosana Eri
Mochlasin, Mochlasin
Abstract - Employee performance of Bank Syariah Indonesia (BSI) after the merger is an important thing to study because the three banks that are the origin of these banks have different work cultures. This study analyses organizational culture and works ethic on employee performance through work motivation as an intervening variable. The data collection method was carried out by distributing questionnaires to Bank Syariah Indonesia (BSI)employees in the Semarang office branch. The sample used was 41 respondents with a saturated sample technique. The data obtained were then processed using SPSS. The data analysis was used as path analysis. This study showed that organizational culture has a positive and not significant effect on employee performance. Work ethic has a positive and significant effect on employee performance and works motivation. Organizational culture positively and significantly affects work motivation. Work motivation has a positive and significant effect on work motivation and employee performance. Other results showed that work motivation mediates organizational culture's influence on employee performance, and work motivation mediates the effect of work ethic on employee performance. This research is expected to be additional material for banks to improve quality in terms of employee performance. It is excellent, and it must be even better, based on this research in the future.
Keywords: Employee Performance; Organisational Culture; Work Ethic; Work Motivation
Abstract - Employee performance of Bank Syariah Indonesia (BSI) after the merger is an important thing to study because the three banks that are the origin of these banks have different work cultures. This study analyses organizational culture and works ethic on employee performance through work motivation as an intervening variable. The data collection method was carried out by distributing questionnaires to Bank Syariah Indonesia (BSI)employees in the Semarang office branch. The sample used was 41 respondents with a saturated sample technique. The data obtained were then processed using SPSS. The data analysis was used as path analysis. This study showed that organizational culture has a positive and not significant effect on employee performance. Work ethic has a positive and significant effect on employee performance and works motivation. Organizational culture positively and significantly affects work motivation. Work motivation has a positive and significant effect on work motivation and employee performance. Other results showed that work motivation mediates organizational culture's influence on employee performance, and work motivation mediates the effect of work ethic on employee performance. This research is expected to be additional material for banks to improve quality in terms of employee performance. It is excellent, and it must be even better, based on this research in the future.
Keywords: Employee Performance; Organisational Culture; Work Ethic; Work Motivation
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1960
10.31937/manajemen.v13i2.1960
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 223-241
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 223-241
2549-404X
2085-4587
10.31937/manajemen.v13i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1960/1184
Copyright (c) 2021 Setiabudi Setiabudi, Rosana Eri Puspita, Mochlasin Mochlasin
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1968
2021-06-30T09:49:23Z
manajemen:ART
INFLUENCE OF INTEREST, PRICE, PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS IN TRAVELOKA APP
INFLUENCE OF INTEREST, PRICE, PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS IN TRAVELOKA APP
Sihombing, Tanggor
Sihombing, Dosma
Abstract - This research was conducted to test and analyze the influence of interest, price, product quality, promotion, and brand image on purchasing decisions. The method used in this research was Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study consisted of Traveloka application users with a total of 137 respondents. The study used purposive sampling with 104 respondents. The test results show that interest variable has a positive and significant effect toward purchasing decisions of Traveloka application users, while the price, product quality, promotion, and the variables of brand image have no significant effect toward users purchasing decisions of Traveloka application.
Keywords: Price; Product Quality; Promotion; Brand Image; Interest
Abstract - This research was conducted to test and analyze the influence of interest, price, product quality, promotion, and brand image on purchasing decisions. The method used in this research was Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study consisted of Traveloka application users with a total of 137 respondents. The study used purposive sampling with 104 respondents. The test results show that interest variable has a positive and significant effect toward purchasing decisions of Traveloka application users, while the price, product quality, promotion, and the variables of brand image have no significant effect toward users purchasing decisions of Traveloka application.
Keywords: Price; Product Quality; Promotion; Brand Image; Interest
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1968
10.31937/manajemen.v13i1.1968
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 183-196
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 183-196
2549-404X
2085-4587
10.31937/manajemen.v13i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1968/1153
Copyright (c) 2021 Tanggor Sihombing, Dosma Sihombing
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/1987
2021-06-30T09:49:23Z
manajemen:ART
ANALISIS HUBUNGAN ENJOYMENT, ENTERTAINMENT, EDUCATION, FLOW DAN DESIGN BACKGROUND DALAM VIRTUAL TOURISM SELAMA COVID-19
ANALISIS HUBUNGAN ENJOYMENT, ENTERTAINMENT, EDUCATION, FLOW DAN DESIGN BACKGROUND DALAM VIRTUAL TOURISM SELAMA COVID-19
Yusrin, Nur Amalyna
Sugianto, Natasya
Abstract- COVID-19 has a significant impact for Indonesian tourism industry and MSMEs (Micro, Small, Medium, Entreprises) where are strong leaning on direct interaction. This condition causes has a significant impact on the decline of national tourism economy. It impacts to a contraction of 88.82% in 2020 which increases the risk of loss by IDR 54.6 trillion if it occurs during the year. It is as a result government’s policy to keep the distance to break the COVID-19 spread however, tourism well known as an industry where cannot be separated by human touch and visitors direct experience. In this digital development era, virtual tourism becomes the alternative solution to reduce contraction rate implemented by tourism entrepreneur and the Indonesian Ministry of Tourism and Creative Economy. When talking about technology, we will discuss how it is executed in the present and the development of its implementation for the next 10 years. Existing research focuses on the marketing elements of virtual tourism, therefore, it is important to analyse which elements in the virtual tourism experience are able to attract the attention of tourists for continuance using virtual tourism. Researcher implement quantitative methods by distributing questionnaires to 308 respondents to millennial labor force in urban cities. Researchers used TAM (Theory of Acceptance Model) to see the effect of enjoyment, entertainment, education as Perceived Ease of Use (PEOU) and Flow and Design Background as Perceived Usefuless (PU). The results of this study indicates Education, Flow and Design Background elements have direct positive effect on increasing tourist attention using Virtual Tourism. This research is expected to be able to contribute to the development of virtual tourism technology and how it is implemented in Marketing 5.0
Keywords: Virtual Touris;, Continuance Purchase Intention; Percevived Eased of Use; Perceived of Usefulness
Abstract- COVID-19 has a significant impact for Indonesian tourism industry and MSMEs (Micro, Small, Medium, Entreprises) where are strong leaning on direct interaction. This condition causes has a significant impact on the decline of national tourism economy. It impacts to a contraction of 88.82% in 2020 which increases the risk of loss by IDR 54.6 trillion if it occurs during the year. It is as a result government’s policy to keep the distance to break the COVID-19 spread however, tourism well known as an industry where cannot be separated by human touch and visitors direct experience. In this digital development era, virtual tourism becomes the alternative solution to reduce contraction rate implemented by tourism entrepreneur and the Indonesian Ministry of Tourism and Creative Economy. When talking about technology, we will discuss how it is executed in the present and the development of its implementation for the next 10 years. Existing research focuses on the marketing elements of virtual tourism, therefore, it is important to analyse which elements in the virtual tourism experience are able to attract the attention of tourists for continuance using virtual tourism. Researcher implement quantitative methods by distributing questionnaires to 308 respondents to millennial labor force in urban cities. Researchers used TAM (Theory of Acceptance Model) to see the effect of enjoyment, entertainment, education as Perceived Ease of Use (PEOU) and Flow and Design Background as Perceived Usefuless (PU). The results of this study indicates Education, Flow and Design Background elements have direct positive effect on increasing tourist attention using Virtual Tourism. This research is expected to be able to contribute to the development of virtual tourism technology and how it is implemented in Marketing 5.0
Keywords: Virtual Touris;, Continuance Purchase Intention; Percevived Eased of Use; Perceived of Usefulness
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1987
10.31937/manajemen.v13i1.1987
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 99-102
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 99-102
2549-404X
2085-4587
10.31937/manajemen.v13i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/1987/1148
Copyright (c) 2021 Nur Amalyna Yusrin
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2033
2021-06-30T09:49:23Z
manajemen:ART
DETERMINANTS OF FIRM VALUE ON CONSUMPTION SECTOR IN INDONESIA
DETERMINANTS OF FIRM VALUE ON CONSUMPTION SECTOR IN INDONESIA
Jang, Ji Kyoung
Utomo, Prio
Abstract- The purpose of study is to understand the dominan determinants factor which is debt to asset ratio, current ratio, dividend payout ratio and firm size that will influence the firm value in consumer goods companies in Indonesia. To able to maintain dan increase the Indonesia economic growth, Investment and consumption are two main contributor to sustainable economic growth in Indonesia. The study seek for more understanding the determinant that influence the firm value that could support investor decision in consumer goods The study seek for relationship between determinants to predict firm value in the consumption industry which previously done in other sector with inconclusive result. The sample used in this research came from the financial report of 10 of 50 public listed company in IDX between 2013-2017 has high credibility and stability with purposive sampling. The Multiple Regression of modeling are used to analyze the relationship between determinants. The debt to asset ratio, current ratio, and firm size are affect the firm size significantly except for the devident payout ratio, with debt to asset ratio with the most effecting factor. DAR can reflect how financially stable a company is. The higher the ratio, the higher the degree of leverage and, consequently, the higher the risk of investing in that company.
Keywords: Firm Size; Consumer Goods; Debt to Asset Ratio; Current Ratio; Firm Size; Dividend Payout Ratio
Abstract- The purpose of study is to understand the dominan determinants factor which is debt to asset ratio, current ratio, dividend payout ratio and firm size that will influence the firm value in consumer goods companies in Indonesia. To able to maintain dan increase the Indonesia economic growth, Investment and consumption are two main contributor to sustainable economic growth in Indonesia. The study seek for more understanding the determinant that influence the firm value that could support investor decision in consumer goods The study seek for relationship between determinants to predict firm value in the consumption industry which previously done in other sector with inconclusive result. The sample used in this research came from the financial report of 10 of 50 public listed company in IDX between 2013-2017 has high credibility and stability with purposive sampling. The Multiple Regression of modeling are used to analyze the relationship between determinants. The debt to asset ratio, current ratio, and firm size are affect the firm size significantly except for the devident payout ratio, with debt to asset ratio with the most effecting factor. DAR can reflect how financially stable a company is. The higher the ratio, the higher the degree of leverage and, consequently, the higher the risk of investing in that company.
Keywords: Firm Size; Consumer Goods; Debt to Asset Ratio; Current Ratio; Firm Size; Dividend Payout Ratio
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2033
10.31937/manajemen.v13i1.2033
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 123-135
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 123-135
2549-404X
2085-4587
10.31937/manajemen.v13i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2033/1149
Copyright (c) 2021 Ji Kyoung Jang, Prio Utomo
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2034
2023-01-10T02:40:45Z
manajemen:ART
ANALISA PENGARUH CONSUMPTION VALUES DAN TRUST TERHADAP MINAT KONSUMEN UNTUK MEMBELI HEALTHY FAST FOOD
ANALISA PENGARUH CONSUMPTION VALUES DAN TRUST TERHADAP MINAT KONSUMEN UNTUK MEMBELI HEALTHY FAST FOOD
Muhtadi, Muhammad Adlan
Abstract - The increase in fast food consumption in Indonesia is contrary to the changing lifestyle of Indonesian people who began to lead healthy lifestyles due to the outbreak of covid-19. However, there are positives from these circumstances that lead to business opportunities for the healthy food industry. FastFit is one of those fast food restaurants that offers low calorie fast food. However, the knowledge about FastFit is still lacking because the total search for FastFit keywords is still small. This can lead to low purchase interest because consumers tend to buy products from brands they know. This study aims to help FastFit to know what are the factors - factors seen by prospective consumers to choose healthy food products that will eventually lead to a buying interest in FastFit products. Research method in this research using conclusive research design with descriptive research method. Data analysis techniques use Structural Equation Model (SEM) which produces 4 out of 5 supporting hypotheses. The managerial implication that can be applied is to improve the quality and create a tester to prospective consumers.
Keywords: Theory of Consumption Value; Trust; Purchase Intention; Healthy Fast Food
Abstract - The increase in fast food consumption in Indonesia is contrary to the changing lifestyle of Indonesian people who began to lead healthy lifestyles due to the outbreak of covid-19. However, there are positives from these circumstances that lead to business opportunities for the healthy food industry. FastFit is one of those fast food restaurants that offers low calorie fast food. However, the knowledge about FastFit is still lacking because the total search for FastFit keywords is still small. This can lead to low purchase interest because consumers tend to buy products from brands they know. This study aims to help FastFit to know what are the factors - factors seen by prospective consumers to choose healthy food products that will eventually lead to a buying interest in FastFit products. Research method in this research using conclusive research design with descriptive research method. Data analysis techniques use Structural Equation Model (SEM) which produces 4 out of 5 supporting hypotheses. The managerial implication that can be applied is to improve the quality and create a tester to prospective consumers.
Keywords: Theory of Consumption Value; Trust; Purchase Intention; Healthy Fast Food
Universitas Multimedia Nusantara
2022-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2034
10.31937/manajemen.v14i1.2034
ULTIMA Management; Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen; 169-182
Ultima Management : Jurnal Ilmu Manajemen; Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen; 169-182
2549-404X
2085-4587
10.31937/manajemen.v14i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2034/1267
Copyright (c) 2022 Muhammad Adlan Muhtadi
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2046
2021-06-30T09:49:23Z
manajemen:ART
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA ANGGOTA DITLANTAS KEPOLISIAN DAERAH NTT
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA ANGGOTA DITLANTAS KEPOLISIAN DAERAH NTT
FoEh, John EHJ
Papote, Eliana
Abstract- The research objectives were to determine: 1) The description of performance, organizational culture, education and training, competence and work motivation of Indonesian National Police members at the Traffic Directorate of East Nusa Tenggara Regional Police; 2) The influence of organizational culture, education and training, competence and work motivation on the performance of Police members at the East Nusa Tenggara Regional Police Traffic Directorate. The study was conducted on all members of the East Nusa Tenggara Police Traffic Directorate with 145 respondents. The data collected were analyzed descriptively based on the results of processed data using the method of Structural Equation Model. The results of descriptive analysis showed that the achievement of the indicators for each variable is as follows: Performance = 67.68 (Good Enough), Organizational Culture = 68.84 (Good), Competence = 67.93 (Good Enough), Education and Training = 67.45 (Good Enough), and Work Motivation = 68.55 (Good). Furthermore, the results of SEM analysis showed that Organizational Culture, Education and Training, Competence and Work Motivation had a positive and significant effect on the Performance of the investigated Police Members. This research is still limited to the 4 variables used so that testing is needed on other variables such as; leadership style, compensation, work atmosphere, work facilities and others with job satisfaction as an intervening variable.
Keywords: Performance; Organizational Culture; Education and Training; Competence; Work Motivation
Abstract- The research objectives were to determine: 1) The description of performance, organizational culture, education and training, competence and work motivation of Indonesian National Police members at the Traffic Directorate of East Nusa Tenggara Regional Police; 2) The influence of organizational culture, education and training, competence and work motivation on the performance of Police members at the East Nusa Tenggara Regional Police Traffic Directorate. The study was conducted on all members of the East Nusa Tenggara Police Traffic Directorate with 145 respondents. The data collected were analyzed descriptively based on the results of processed data using the method of Structural Equation Model. The results of descriptive analysis showed that the achievement of the indicators for each variable is as follows: Performance = 67.68 (Good Enough), Organizational Culture = 68.84 (Good), Competence = 67.93 (Good Enough), Education and Training = 67.45 (Good Enough), and Work Motivation = 68.55 (Good). Furthermore, the results of SEM analysis showed that Organizational Culture, Education and Training, Competence and Work Motivation had a positive and significant effect on the Performance of the investigated Police Members. This research is still limited to the 4 variables used so that testing is needed on other variables such as; leadership style, compensation, work atmosphere, work facilities and others with job satisfaction as an intervening variable.
Keywords: Performance; Organizational Culture; Education and Training; Competence; Work Motivation
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2046
10.31937/manajemen.v13i1.2046
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 148-163
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 148-163
2549-404X
2085-4587
10.31937/manajemen.v13i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2046/1151
Copyright (c) 2021 John EHJ FoEh, Eliana Papote
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2053
2023-01-10T02:38:06Z
manajemen:ART
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK HIJAB ORGANIK: PENERAPAN THEORY OF PLANNED BEHAVIOR, PCE DAN ENVIRONMENTAL KNOWLEDGE
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK HIJAB ORGANIK: PENERAPAN THEORY OF PLANNED BEHAVIOR, PCE DAN ENVIRONMENTAL KNOWLEDGE
Hamdiah, Diana Fajri
Abstract- The growth in the number of Muslims in Indonesia is one of the main triggers that drive the growth of Indonesia's Muslim fashion industry. This Muslim fashion business opportunity makes business people compete to innovate their products. Zayana Organic offers a new opportunity for organic hijab made by sustainable production methods to replace conventional and polyester hijab for environmental protection and sustainable business development. Although the organic hijab is an interesting innovation, it turns out that Zayana itself has challenges in getting new customers. This is presumably because there are still many people who doubt the benefits of organic hijab products. In addition, the attention of Indonesian people's awareness of the environment and health is still relatively low, the price of environmentally friendly products which is quite expensive has made business people who produce organic products such as Zayana Organic have the challenge to maintain and develop their business. This study aimed to provide insights on factors influencing purchase intention to organic hijab. An online survey was conducted and multiple regression analysis was used to test the relationships among the variables. 160 eligible survey responses were gathered for data analysis and hypothesis testing using SPSS version 23 software. The results indicate that attitude, subjective norms, perceived consumer effectiveness, and environmental knowledge positively influence purchase intention to Zayana Organic hijab. Meanwhile, the effect of perceived behavioral control is insignificant.
Keywords: Attitude; Subjective Norms; Perceived Behavioral Control; Perceived Consumer Effectiveness; Environmental Knowledge; Purchase Intention; Sustainable Fashion; Organic Hijab
Abstract- The growth in the number of Muslims in Indonesia is one of the main triggers that drive the growth of Indonesia's Muslim fashion industry. This Muslim fashion business opportunity makes business people compete to innovate their products. Zayana Organic offers a new opportunity for organic hijab made by sustainable production methods to replace conventional and polyester hijab for environmental protection and sustainable business development. Although the organic hijab is an interesting innovation, it turns out that Zayana itself has challenges in getting new customers. This is presumably because there are still many people who doubt the benefits of organic hijab products. In addition, the attention of Indonesian people's awareness of the environment and health is still relatively low, the price of environmentally friendly products which is quite expensive has made business people who produce organic products such as Zayana Organic have the challenge to maintain and develop their business. This study aimed to provide insights on factors influencing purchase intention to organic hijab. An online survey was conducted and multiple regression analysis was used to test the relationships among the variables. 160 eligible survey responses were gathered for data analysis and hypothesis testing using SPSS version 23 software. The results indicate that attitude, subjective norms, perceived consumer effectiveness, and environmental knowledge positively influence purchase intention to Zayana Organic hijab. Meanwhile, the effect of perceived behavioral control is insignificant.
Keywords: Attitude; Subjective Norms; Perceived Behavioral Control; Perceived Consumer Effectiveness; Environmental Knowledge; Purchase Intention; Sustainable Fashion; Organic Hijab
Universitas Multimedia Nusantara
2022-12-31
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2053
10.31937/manajemen.v14i2.2053
ULTIMA Management; Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen; 221-235
Ultima Management : Jurnal Ilmu Manajemen; Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen; 221-235
2549-404X
2085-4587
10.31937/manajemen.v14i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2053/1321
Copyright (c) 2022 Diana Fajri Hamdiah
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2058
2021-06-30T09:49:23Z
manajemen:ART
STREET FOOD VENDORS’ HYGIENE AND SANITATION PRACTICE IN JAKARTA STREET FOOD COURTS (PUJASERA)
STREET FOOD VENDORS’ HYGIENE AND SANITATION PRACTICE IN JAKARTA STREET FOOD COURTS (PUJASERA)
Harianto, Anton
Ardani, Edvi Gracia
Abstract- The existence of food street vendors in Jakarta Indonesia has been regulated by a Governor regulation for its improved management and arrangement in 2015. The food street vendors were unregulated and uncontrollable that disturb other street users, become organized with infrastructure support and empowerment plan from the government. The support structure from the local government is to construct food street courts to give basic facilities required for such business. The evolution from unregulated street vendors to a more organized locus for street vendors was supposed to be supported by empowerment. The study aims to investigate how food street vendors feels in facing the changes of business situation in general. For this purpose, a qualitative method with descriptive approach using observations and in-depth interview with the food street vendors. The findings of the research show that the food street vendors feel more confident in selling their food product whereas they have not implemented hygiene and sanitation as it is supposed to be. Thus, it is recommended to enhance the empowerment plan by looking at closely on the communication media to develop the capacity of the food street vendors.
Keywords: Food Hygiene; Micro Business; Street Food; Street Vendor Sanitation
Abstract- The existence of food street vendors in Jakarta Indonesia has been regulated by a Governor regulation for its improved management and arrangement in 2015. The food street vendors were unregulated and uncontrollable that disturb other street users, become organized with infrastructure support and empowerment plan from the government. The support structure from the local government is to construct food street courts to give basic facilities required for such business. The evolution from unregulated street vendors to a more organized locus for street vendors was supposed to be supported by empowerment. The study aims to investigate how food street vendors feels in facing the changes of business situation in general. For this purpose, a qualitative method with descriptive approach using observations and in-depth interview with the food street vendors. The findings of the research show that the food street vendors feel more confident in selling their food product whereas they have not implemented hygiene and sanitation as it is supposed to be. Thus, it is recommended to enhance the empowerment plan by looking at closely on the communication media to develop the capacity of the food street vendors.
Keywords: Food Hygiene; Micro Business; Street Food; Street Vendor Sanitation
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2058
10.31937/manajemen.v13i1.2058
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 136-147
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 136-147
2549-404X
2085-4587
10.31937/manajemen.v13i1
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2058/1150
Copyright (c) 2021 Anton Harianto, Edvi Gracia Ardani
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2069
2021-06-30T09:49:23Z
manajemen:ART
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE
Abyantoro Seno, Hayu Gathut
Purnamaningsih, Purnamaningsih
Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study.
Keywords: Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention
Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study.
Keywords: Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention
Universitas Multimedia Nusantara
2021-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2069
10.31937/manajemen.v13i1.2069
ULTIMA Management; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 164-182
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen; 164-182
2549-404X
2085-4587
10.31937/manajemen.v13i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2069/1152
Copyright (c) 2021 Hayu Gathut Abyantoro Seno, Purnamaningsih Purnamaningsih
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2151
2023-01-10T02:43:50Z
manajemen:ART
FLOW EXPERIENCE DAN ENTREPRENEURIAL SATISFACTION DALAM BISNIS BERKELANJUTAN DI INDONESIA ERA COVID19
FLOW EXPERIENCE DAN ENTREPRENEURIAL SATISFACTION DALAM BISNIS BERKELANJUTAN DI INDONESIA ERA COVID19
Alexander, Wilson
Layman, Chrisanty Victoria
Abstract- Economic difficulties along with the ongoing situation of the COVID-19 pandemic requires start-ups to be innovative in order to stay in the market. As a developing country, the Indonesian government fully supports business development in the country by constantly increasing the number of entrepreneurs and local businesses to act as one of the strong foundations in Indonesia's economy. However, many of these entrepreneurship endeavors does not last and are not sustainable. Therefore, this research aims to evaluate the influence of entrepreneurship, market orientation, and network on business sustainability, flow experience and entrepreneurial satisfaction of Indonesian entrepreneurs. Furthermore, this study was conducted using a quantitative method with a non-probability sampling technique, in which the respondent subjects are 225 entrepreneurs who are currently doing business in Indonesia. Data is then analyzed using structural equation modeling (SEM) with the software SPSS and AMOS. Results from this research indicate that there was a significant influence of entrepreneurship, market orientation, and network toward business sustainability, flow experience and entrepreneurial satisfaction in Indonesian entrepreneurs. In this study, it can be concluded that in establishing business sustainability, an entrepreneur must take several ways to form competence in running his business in the long term found in the flow experience. However, some limitation to the research is that there were limitations to time and interactions that could be performed during the Covid-19 restriction.
Keywords: Business Sustainability; Entrepreneurial Satisfaction; Entrepreneurship; Flow Experience; Market Orientation
Abstract- Economic difficulties along with the ongoing situation of the COVID-19 pandemic requires start-ups to be innovative in order to stay in the market. As a developing country, the Indonesian government fully supports business development in the country by constantly increasing the number of entrepreneurs and local businesses to act as one of the strong foundations in Indonesia's economy. However, many of these entrepreneurship endeavors does not last and are not sustainable. Therefore, this research aims to evaluate the influence of entrepreneurship, market orientation, and network on business sustainability, flow experience and entrepreneurial satisfaction of Indonesian entrepreneurs. Furthermore, this study was conducted using a quantitative method with a non-probability sampling technique, in which the respondent subjects are 225 entrepreneurs who are currently doing business in Indonesia. Data is then analyzed using structural equation modeling (SEM) with the software SPSS and AMOS. Results from this research indicate that there was a significant influence of entrepreneurship, market orientation, and network toward business sustainability, flow experience and entrepreneurial satisfaction in Indonesian entrepreneurs. In this study, it can be concluded that in establishing business sustainability, an entrepreneur must take several ways to form competence in running his business in the long term found in the flow experience. However, some limitation to the research is that there were limitations to time and interactions that could be performed during the Covid-19 restriction.
Keywords: Business Sustainability; Entrepreneurial Satisfaction; Entrepreneurship; Flow Experience; Market Orientation
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2151
10.31937/manajemen.v13i2.2151
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 242-255
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 242-255
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2151/1185
Copyright (c) 2021 Wilson Alexander, Chrisanty Victoria Layman
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2155
2023-01-10T02:43:50Z
manajemen:ART
STATUS-QUO BIAS IN VALUING INVESTMENT ASSETS: A BEHAVIOURAL EXPERIMENT ON GAIN OR LOSS
STATUS-QUO BIAS IN VALUING INVESTMENT ASSETS: A BEHAVIOURAL EXPERIMENT ON GAIN OR LOSS
Kiky, Andreas
Abstract - Nowadays, human decision making is one of the most important area in financial & investment research. Previously, financial researches failed to detect market anomalies, which leads to investigation on investor decision-making process. In the decision-making process, behavioral economist found that the way people assessed value of the assets was completely different than utility theory at that time. Therefore, prospect theory was born to answer several biases in human thinking patern. The novelty of this research is to bring behavioral economics perspective on investment study in Indonesia as yet there is only very small numbers of investment study on this topic. This research was conducted based on experimental basis research. There were two conditions that were tested on the subjects: the first one was win condition when the stock price increased over the given time frame and losing condition when the stock price decreased over the time and subjects were asked to fill the questionnaire based on their preference on the given scenario. The result shows that status-quo bias is exist on both conditions and confirms the complexity on how these students make an investment decision. Several implications for investment business practice are also discussed in the final section
Keywords: ; Endowment Effect; Investment Valuation; Prospect Theory; Risk Preference; Status-Quo Bias
Abstract - Nowadays, human decision making is one of the most important area in financial & investment research. Previously, financial researches failed to detect market anomalies, which leads to investigation on investor decision-making process. In the decision-making process, behavioral economist found that the way people assessed value of the assets was completely different than utility theory at that time. Therefore, prospect theory was born to answer several biases in human thinking patern. The novelty of this research is to bring behavioral economics perspective on investment study in Indonesia as yet there is only very small numbers of investment study on this topic. This research was conducted based on experimental basis research. There were two conditions that were tested on the subjects: the first one was win condition when the stock price increased over the given time frame and losing condition when the stock price decreased over the time and subjects were asked to fill the questionnaire based on their preference on the given scenario. The result shows that status-quo bias is exist on both conditions and confirms the complexity on how these students make an investment decision. Several implications for investment business practice are also discussed in the final section
Keywords: ; Endowment Effect; Investment Valuation; Prospect Theory; Risk Preference; Status-Quo Bias
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2155
10.31937/manajemen.v13i2.2155
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 256-270
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 256-270
2549-404X
2085-4587
10.31937/manajemen.v13i2
eng
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2155/1186
Copyright (c) 2021 Andreas Kiky
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2175
2023-01-10T02:43:50Z
manajemen:ART
PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM
PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM
Fitriana, Nanda Della
Hamdan, Hamdan
Imaningsih, Erna Sofriana
Abstract- Technology is currently experiencing very rapid development and improvement, thus forming an innovation in the field of financial technology, one of which is the crowdfunding system. This crowdfunding innovation is used as a means of social, humanitarian and handling of victims of natural disasters. One of the platforms that uses the crowdfunding system in Indonesia is Kitabisa.com. The purpose of this study was to examine and analyze the effect of e-product knowledge, e-social, and e-trust knowledge on the decision to donate using Kitabisa.com. The subjects of this research are people who know or have used this Kitabisa.com. The sample used in this study amounted to 145 respondents. The sampling technique was carried out using a purposive sampling method using a quantitative research design. The data analysis used was statistical analysis in the form of SEM-PLS. The results of this study indicate that e-product knowledge, e-social influence, and e-trust have a positive and significant impact on the decision to donate.
Keywords: e-decision to Donate; e-social Influence; e-product Knowledge; e-trust; kitabisa.com
Abstract- Technology is currently experiencing very rapid development and improvement, thus forming an innovation in the field of financial technology, one of which is the crowdfunding system. This crowdfunding innovation is used as a means of social, humanitarian and handling of victims of natural disasters. One of the platforms that uses the crowdfunding system in Indonesia is Kitabisa.com. The purpose of this study was to examine and analyze the effect of e-product knowledge, e-social, and e-trust knowledge on the decision to donate using Kitabisa.com. The subjects of this research are people who know or have used this Kitabisa.com. The sample used in this study amounted to 145 respondents. The sampling technique was carried out using a purposive sampling method using a quantitative research design. The data analysis used was statistical analysis in the form of SEM-PLS. The results of this study indicate that e-product knowledge, e-social influence, and e-trust have a positive and significant impact on the decision to donate.
Keywords: e-decision to Donate; e-social Influence; e-product Knowledge; e-trust; kitabisa.com
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2175
10.31937/manajemen.v13i2.2175
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 271-286
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 271-286
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2175/1187
Copyright (c) 2021 Nanda Della Fitriana, Hamdan Hamdan, Erna Sofriana Imaningsih
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2178
2021-12-31T08:02:27Z
manajemen:ART
THE MEDIATING ROLE OF SOCIAL INTERACTIVITY BETWEEN CONSUMER ENGAGEMENT BEHAVIOR AND BRAND LOYALTY ON LOCAL PRODUCT IN INDONESIA
THE MEDIATING ROLE OF SOCIAL INTERACTIVITY BETWEEN CONSUMER ENGAGEMENT BEHAVIOR AND BRAND LOYALTY ON LOCAL PRODUCT IN INDONESIA
Aledhean, Arthur
Kurniawati, Kurniawati
Utomo, Bernardin Prasetyo
Utomo, Nicolas Prasetyo
Abstract - This study aims to analyze the effect of consumer engagement behavior on brand loyalty mediated by social interactivity. The phenomenon that occurs is that the intensity of the use of media social in Indonesia is still not able to increase the competitiveness of Indonesian local products. This study use three dimensions on the variables of consumer engagement behavior then social interactivity and brand loyalty as research variables, yet local fashion brand as research object. The sample determined by puposive sampling method was 170 respondents. Data analysis technique uses Structural Equation Model (SEM) supported by AMOS version 21. The result show that the mediation of social interactivity partially influences consumer engagement behavior on brand loyalty, which means consumer engagement behavior can affect brand loyalty either with or without mediation of social interactivity. This study does not categorize brands so that they are not competitively equivalent to brands, then there is no cultural interaction that is considered in interpreting consumer engagement behavior.
Keywords: Brand Loyalty; Consumer Engagement Behavior; Social Interactivity
Abstract - This study aims to analyze the effect of consumer engagement behavior on brand loyalty mediated by social interactivity. The phenomenon that occurs is that the intensity of the use of media social in Indonesia is still not able to increase the competitiveness of Indonesian local products. This study use three dimensions on the variables of consumer engagement behavior then social interactivity and brand loyalty as research variables, yet local fashion brand as research object. The sample determined by puposive sampling method was 170 respondents. Data analysis technique uses Structural Equation Model (SEM) supported by AMOS version 21. The result show that the mediation of social interactivity partially influences consumer engagement behavior on brand loyalty, which means consumer engagement behavior can affect brand loyalty either with or without mediation of social interactivity. This study does not categorize brands so that they are not competitively equivalent to brands, then there is no cultural interaction that is considered in interpreting consumer engagement behavior.
Keywords: Brand Loyalty; Consumer Engagement Behavior; Social Interactivity
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2178
10.31937/manajemen.v13i2.2178
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 352-368
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 352-368
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2178/1192
Copyright (c) 2021 Arthur Aledhean, Kurniawati Kurniawati, Bernardin Prasetyo Utomo, Nicolas Prasetyo Utomo
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2187
2023-01-10T02:40:45Z
manajemen:ART
THE ROLE OF SOCIAL MEDIA AGILITY: THE MODERATING OF CHANGE SEEKING
THE ROLE OF SOCIAL MEDIA AGILITY: THE MODERATING OF CHANGE SEEKING
Abdurrahman, Muhammad Sayyid Tsabit
Kurniawati, Kurniawati
Mutiara, Alfpinka
Siregar, Rinaldi
Abstract- Agility is applied to help brands to develop and quickly adapt with their operations to cope with changing customer developments. As the number of social media users in Indonesia increase, the application of social media agility is still rarely found in Indonesia. The high number of social media users in Indonesia has become a necessity for everyone to exchange information and go shopping. This makes brands change the way they interact with their customers and also develop strategies and tactics to overcome competitive competition in order to mantain their customers. This study developes previous research by analyzing the effect of customer engagement on customer based brand equity with change seeking as a moderating variable. This study uses a sampling method by collecting questionnaire data through google form with a total sample of 199 respondents. Based on the result of google form, only 150 respodents that meet the research criteria. The analytical instruments that used in the hypothesis are validity tests, reliability tests and descriptive statistics using AMOS 21 software. The results of this study show that Social Media Agility directly and indirectly (through Customer Engagement mediation) has a positive influence on Customer Based Brand Equity. And also Change Seeking strengthens the effect of Social Media Agility and Customer Engagement on Customer Based Brand, but it does not strengthen the effect of Social Media Agility on Customer Engagement. A brand needs to have greater plan in the use of social media for brand marketing strategies with innovation in social media. And this study can add practical information for marketing and managers about the use of social media in marketing strategies and also this study can be used as a new measurement step for improving operation aspects in social media for brand.
Keywords: Social Media Agility; Customer Engagement; Customer Based Brand Equity; Change Seeking
Abstract- Agility is applied to help brands to develop and quickly adapt with their operations to cope with changing customer developments. As the number of social media users in Indonesia increase, the application of social media agility is still rarely found in Indonesia. The high number of social media users in Indonesia has become a necessity for everyone to exchange information and go shopping. This makes brands change the way they interact with their customers and also develop strategies and tactics to overcome competitive competition in order to mantain their customers. This study developes previous research by analyzing the effect of customer engagement on customer based brand equity with change seeking as a moderating variable. This study uses a sampling method by collecting questionnaire data through google form with a total sample of 199 respondents. Based on the result of google form, only 150 respodents that meet the research criteria. The analytical instruments that used in the hypothesis are validity tests, reliability tests and descriptive statistics using AMOS 21 software. The results of this study show that Social Media Agility directly and indirectly (through Customer Engagement mediation) has a positive influence on Customer Based Brand Equity. And also Change Seeking strengthens the effect of Social Media Agility and Customer Engagement on Customer Based Brand, but it does not strengthen the effect of Social Media Agility on Customer Engagement. A brand needs to have greater plan in the use of social media for brand marketing strategies with innovation in social media. And this study can add practical information for marketing and managers about the use of social media in marketing strategies and also this study can be used as a new measurement step for improving operation aspects in social media for brand.
Keywords: Social Media Agility; Customer Engagement; Customer Based Brand Equity; Change Seeking
Universitas Multimedia Nusantara
2022-06-30
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2187
10.31937/manajemen.v14i1.2187
ULTIMA Management; Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen; 111-124
Ultima Management : Jurnal Ilmu Manajemen; Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen; 111-124
2549-404X
2085-4587
10.31937/manajemen.v14i1
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2187/1263
Copyright (c) 2022 Muhammad Sayyid Tsabit Abdurrahman, Kurniawati Kurniawati, Alfpinka Mutiara, Rinaldi Siregar
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2188
2023-01-10T02:43:50Z
manajemen:ART
ANALISIS EFEK DIGITAL CULTURE TERHADAP HOLISTIC WORK ENGAGEMENT GENERASI MILENIAL SEMASA COVID-19
ANALISIS EFEK DIGITAL CULTURE TERHADAP HOLISTIC WORK ENGAGEMENT GENERASI MILENIAL SEMASA COVID-19
Saputra, Nopriadi
Fanani, Farhan Fitt
Kuncoro, Engkos Achmad
Abstract- This article intends to examine holistic work engagement of millennial employees who work in offices, as well as examine the influence of digital culture on work engagement in DKI Jaya during COVID-19. This article is based on a cross-sectional and quantitative-causal study by using a non-probabilistic sampling approach. Respondents are the first and second layers of the personal and professional network of the research team. They all live and/or work in Central Jakarta. The data from 399 office millennial employees were structured by utilizing PLS-SEM and processed with SmartPLS version 3.3. The results show that digital culture has a direct positive and significant effect on the four aspects of holistic work engagement. However, when the analysis tried to examined further, it turns out that the influence of digital culture is multi-layered, where at first it directly affects on physical engagement and then indirectly affects intellectual and emotional engagement, and finally impact on spiritual engagement. The development of digital culture is effective enough to be applied for engaging millennial employees holistically during this COVID-19 pandemic.
Keywords: Holistic Work Engagement; Learning Culture; Millennials
Abstract- This article intends to examine holistic work engagement of millennial employees who work in offices, as well as examine the influence of digital culture on work engagement in DKI Jaya during COVID-19. This article is based on a cross-sectional and quantitative-causal study by using a non-probabilistic sampling approach. Respondents are the first and second layers of the personal and professional network of the research team. They all live and/or work in Central Jakarta. The data from 399 office millennial employees were structured by utilizing PLS-SEM and processed with SmartPLS version 3.3. The results show that digital culture has a direct positive and significant effect on the four aspects of holistic work engagement. However, when the analysis tried to examined further, it turns out that the influence of digital culture is multi-layered, where at first it directly affects on physical engagement and then indirectly affects intellectual and emotional engagement, and finally impact on spiritual engagement. The development of digital culture is effective enough to be applied for engaging millennial employees holistically during this COVID-19 pandemic.
Keywords: Holistic Work Engagement; Learning Culture; Millennials
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2188
10.31937/manajemen.v13i2.2188
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 324-337
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 324-337
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2188/1190
Copyright (c) 2021 Nopriadi Saputra, Farhan Fitt Fanani, Engkos Achmad Kuncoro
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2203
2023-01-10T02:43:50Z
manajemen:ART
PERSEPSI KEMUDAHAN, CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN E-WALLET MELALUI
PERSEPSI KEMUDAHAN, CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN E-WALLET MELALUI
Dirnaeni, Desti
Handrijaningsih, Lies
Mariani T.R, Septi
Anisah, Anisah
Abstract- The use of electronic money makes transactions practical, efficient and the recording of transactions is carried out automatically following the banking books. All these advantages become an attractiveness for people to use them in their daily transactions. This study aims to determine the effect of perception ease of use, customer relationship management and service quality on customer loyalty through customer satisfaction of DANA E-wallet users in Bekasi City. The population in this study were all active and passive users in using DANA, and the number of research samples was 100 respondents with path analysis as an analytical tool. The results showed that perceived convenience, customer relationship management and service quality had an effect on customer loyalty through customer satisfaction, either directly or indirectly. The most dominant variable on customer loyalty through customer satisfaction in this study is service quality.
Keywords: Customer Loyalty; Customer Satisfaction; E-wallet
Abstract- The use of electronic money makes transactions practical, efficient and the recording of transactions is carried out automatically following the banking books. All these advantages become an attractiveness for people to use them in their daily transactions. This study aims to determine the effect of perception ease of use, customer relationship management and service quality on customer loyalty through customer satisfaction of DANA E-wallet users in Bekasi City. The population in this study were all active and passive users in using DANA, and the number of research samples was 100 respondents with path analysis as an analytical tool. The results showed that perceived convenience, customer relationship management and service quality had an effect on customer loyalty through customer satisfaction, either directly or indirectly. The most dominant variable on customer loyalty through customer satisfaction in this study is service quality.
Keywords: Customer Loyalty; Customer Satisfaction; E-wallet
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2203
10.31937/manajemen.v13i2.2203
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 287-303
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 287-303
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2203/1188
Copyright (c) 2021 Desti Dirnaeni, Lies Handrijaningsih, Septi Mariani T.R, Anisah Anisah
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2311
2023-01-10T02:43:50Z
manajemen:ART
TRANSFORMATIONAL LEADERSHIP, TRAINING, DAN EMPLOYEE PERFORMANCE: MEDIASI ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN JOB SATISFACTION
TRANSFORMATIONAL LEADERSHIP, TRAINING, DAN EMPLOYEE PERFORMANCE: MEDIASI ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN JOB SATISFACTION
Haryadi, Didit
Prahiawan, Wawan
Nupus, Hayati
Wahyudi, W
Abstract-The purpose of this study is to examine and analyze in improving employee performance with transformational leadership and appropriate training through organizational citizenship behavior and job satisfaction to mediate improving employee performance. This study uses a descriptive quantitative method with a causal approach. The object of this research at PT. Nikomas Gemilang Serang Chemical Rubber Division of Nike Hottptress Section used a sample of 160 respondents. Questionnaire answers were measured using an interval scale of 1 – 10. The data were analyzed using the SmartPLS version 3.29 software. The results of this study stated that: 1). Transformational leadership has a positive and significant effect on employee performance. 2). Training has a positive and significant effect on employee performance. 3). Transformational leadership has a significant effect on organizational citizenship behavior. 4). Training has a positive and significant effect on organizational citizenship behavior. 5). Organizational citizenship behavior has a positive and significant effect on employee performance. 6). Training has a positive and significant effect on job satisfaction. 7). Job satisfaction has a positive and significant effect on employee performance. Organizational citizenship behavior and job satisfaction can mediate between transformational leadership and training on employee performance.
Keywords: Employee Performance; Job Satisfaction; Organizational Citizenship Behavior; Training; Transformational Leadership
Abstract-The purpose of this study is to examine and analyze in improving employee performance with transformational leadership and appropriate training through organizational citizenship behavior and job satisfaction to mediate improving employee performance. This study uses a descriptive quantitative method with a causal approach. The object of this research at PT. Nikomas Gemilang Serang Chemical Rubber Division of Nike Hottptress Section used a sample of 160 respondents. Questionnaire answers were measured using an interval scale of 1 – 10. The data were analyzed using the SmartPLS version 3.29 software. The results of this study stated that: 1). Transformational leadership has a positive and significant effect on employee performance. 2). Training has a positive and significant effect on employee performance. 3). Transformational leadership has a significant effect on organizational citizenship behavior. 4). Training has a positive and significant effect on organizational citizenship behavior. 5). Organizational citizenship behavior has a positive and significant effect on employee performance. 6). Training has a positive and significant effect on job satisfaction. 7). Job satisfaction has a positive and significant effect on employee performance. Organizational citizenship behavior and job satisfaction can mediate between transformational leadership and training on employee performance.
Keywords: Employee Performance; Job Satisfaction; Organizational Citizenship Behavior; Training; Transformational Leadership
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2311
10.31937/manajemen.v13i2.2311
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 304-323
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 304-323
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2311/1189
Copyright (c) 2021 Didit Haryadi, Wawan Prahiawan, Hayati Nupus, W Wahyudi
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2312
2021-12-31T08:02:27Z
manajemen:ART
POPULARITAS WELLNESS HOTEL DALAM PERSPEKTIF SIKAP DAN MINAT KONSUMEN SEBAGAI TEMPAT TUJUAN MENGINAP PASCA PANDEMI COVID-19
POPULARITAS WELLNESS HOTEL DALAM PERSPEKTIF SIKAP DAN MINAT KONSUMEN SEBAGAI TEMPAT TUJUAN MENGINAP PASCA PANDEMI COVID-19
Kusumawidjaya, Erris
Adityaji, Rizki
Oktavio, Adrie
Abstract- After the Covid-19 pandemic where tourist attractions have begun to reopen, it is hoped that the movement of tourists will also start to live, by no exception is Indonesia. Naturally, tourism supporting industries, such as the hotel industry, have also begun to fully operate after experiencing a decline in operations for long enough time due to the social restriction policy made by the government. As a result, the number of guests staying is significantly reduced. In the research area in the hospitality sector, there have been quite several studies that observed the relationship between attitudes and interest in staying overnight among tourists, especially during the Covid-19 pandemic. However, studies that specifically examine attitudes and intentions to stay in the context of wellness hotels have not been found. Therefore, this study is aiming to investigate the attitudes and interests of consumers to stay at wellness hotels after the Covid-19 pandemic. In forming this attitude, the motivation of tourists is investigated, especially regarding social media motivation and egoistic motivation. Survey research is conducted and has succeeded in collecting 163 samples of the results from the respondents’ participation. The results of statistical data processing show that social media motivation and egoistic motivation can influence consumer attitudes positively and significantly. Furthermore, consumer attitudes also have a positive and significant effect on consumer interest in wellness hotels as a choice of place to stay. Based on the research findings, the theoretical and practical implications for wellness hotels stakeholders are also discussed in the closing section, including the limitations of the study.
Keywords: Consumer Attitude; Egoistic Motivation; Intention to Stay; Social Media Motivation; Wellness Hotel
Abstract- After the Covid-19 pandemic where tourist attractions have begun to reopen, it is hoped that the movement of tourists will also start to live, by no exception is Indonesia. Naturally, tourism supporting industries, such as the hotel industry, have also begun to fully operate after experiencing a decline in operations for long enough time due to the social restriction policy made by the government. As a result, the number of guests staying is significantly reduced. In the research area in the hospitality sector, there have been quite several studies that observed the relationship between attitudes and interest in staying overnight among tourists, especially during the Covid-19 pandemic. However, studies that specifically examine attitudes and intentions to stay in the context of wellness hotels have not been found. Therefore, this study is aiming to investigate the attitudes and interests of consumers to stay at wellness hotels after the Covid-19 pandemic. In forming this attitude, the motivation of tourists is investigated, especially regarding social media motivation and egoistic motivation. Survey research is conducted and has succeeded in collecting 163 samples of the results from the respondents’ participation. The results of statistical data processing show that social media motivation and egoistic motivation can influence consumer attitudes positively and significantly. Furthermore, consumer attitudes also have a positive and significant effect on consumer interest in wellness hotels as a choice of place to stay. Based on the research findings, the theoretical and practical implications for wellness hotels stakeholders are also discussed in the closing section, including the limitations of the study.
Keywords: Consumer Attitude; Egoistic Motivation; Intention to Stay; Social Media Motivation; Wellness Hotel
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2312
10.31937/manajemen.v13i2.2312
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 338-351
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 338-351
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2312/1191
Copyright (c) 2021 Erris Kusumawidjaya, Rizki Adityaji, Adrie Oktavio
http://creativecommons.org/licenses/by-sa/4.0
oai:ojs.pkp.sfu.ca:article/2313
2021-12-31T08:02:27Z
manajemen:ART
ANALISIS KEBANGKRUTAN PERUSAHAAN MELALUI PERBANDINGAN MODEL ALTMAN Z-SCORE, MODEL SPRINGATE’S, DAN MODEL FULMER PADA INDUSTRI SEMEN DI INDONESIA
ANALISIS KEBANGKRUTAN PERUSAHAAN MELALUI PERBANDINGAN MODEL ALTMAN Z-SCORE, MODEL SPRINGATE’S, DAN MODEL FULMER PADA INDUSTRI SEMEN DI INDONESIA
Peter, Peter
Herlina, Herlina
Wiraatmaja, Jessica
Abstract- The aims of this research is to determine the difference between the rate of bankrupcy Altman Z- Score Model, Springate’s Model, and Fulmer Model, as well as measures which model is most accurate in predicting bankruptcy at cement companies that listed at Indonesia Stock Exchange period 2014 – 2018 (PT. Indocement Tunggal Prakasa Tbk, PT. Semen Baturaja Tbk, PT. Holcim Indonesia Tbk, and PT. Semen Indonesia Tbk). The Collection of the data that we used is documentation, that we collecting data of financial reports from 2014- 2018 periods. In this research, ratio analysis and regression were used for data analysis. Result of this research showed that there were differences of bankrupcy prediction based on the Altman Z- Score Model, Springate’s Model, and Fulmer Model. The highest level of accuracy is the model of Fulmer.
Keywords: Altman Z- Score Model; Bankruptcy; Fulmer Model; Springate’s Model
Abstract- The aims of this research is to determine the difference between the rate of bankrupcy Altman Z- Score Model, Springate’s Model, and Fulmer Model, as well as measures which model is most accurate in predicting bankruptcy at cement companies that listed at Indonesia Stock Exchange period 2014 – 2018 (PT. Indocement Tunggal Prakasa Tbk, PT. Semen Baturaja Tbk, PT. Holcim Indonesia Tbk, and PT. Semen Indonesia Tbk). The Collection of the data that we used is documentation, that we collecting data of financial reports from 2014- 2018 periods. In this research, ratio analysis and regression were used for data analysis. Result of this research showed that there were differences of bankrupcy prediction based on the Altman Z- Score Model, Springate’s Model, and Fulmer Model. The highest level of accuracy is the model of Fulmer.
Keywords: Altman Z- Score Model; Bankruptcy; Fulmer Model; Springate’s Model
Universitas Multimedia Nusantara
2021-12-29
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
application/pdf
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2313
10.31937/manajemen.v13i2.2313
ULTIMA Management; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 369-378
Ultima Management : Jurnal Ilmu Manajemen; Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen; 369-378
2549-404X
2085-4587
10.31937/manajemen.v13i2
ind
https://ejournals.umn.ac.id/index.php/manajemen/article/view/2313/1193
Copyright (c) 2021 Peter Peter, Herlina Herlina, Jessica Wiraatmaja
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