Thamrin, E. M., & Utami, G. S. (2023). Influencer Marketing and Traditional Marketing in Indonesia: How Does Influencer Marketing in the Leisure Food Industry Affect Purchase Intention?. Ultimacomm: Jurnal Ilmu Komunikasi, 15(1), 32–44. https://doi.org/10.31937/ultimacomm.v15i1.2992