Ultimacomm: Jurnal Ilmu Komunikasi

Navigating Virtual Bonds : Human-AI Friendship Dynamics through the Lens of Uncertainty Reduction Theory

Maria Vina Elmaresa — 2024-10-04

This research examines the dynamics of human interaction and artificial intelligence (AI) through chatbots such as ChatGPT and character.ai. Data was collected using a qualitative approach and single case study methodology using two informants' in-depth interviews. Data analysis was carried out using pattern matching, emphasizing the axioms of uncertainty reduction theory. The research results show a decrease in uncertainty and skepticism towards AI through increased verbal communication and information seeking. However, this research also reveals limitations in applying uncertainty reduction theory to human and AI interactions. From the research, there is a possibility of a shift in interaction from humans to AI to seek emotional support, replacing the traditional role of humans. This research contributes to understanding the development of the relationship between humans and AI, namely how humans assign social roles to AI. Additionally, it adds to the growing body of work that views AI as more than just a medium but a communicator.

A Social Network Analysis of the #AllEyesOnRafah on X Social Media

Wahyuddin Wahyuddin — 2024-10-28

Abstract

The slogan ‘All Eyes on Rafah’ went viral and became the talk of netizens on social media. The viral hashtag #AllEyesOnRafah on X social media was used to voice solidarity and concern for the humanitarian tragedy that befell the people of Rafah due to the Israeli army's attack. This study, conducted using the rigorous Social Network Analysis (SNA) method and incorporating the computer-mediated communication (CMC) theory and the Homophily theory, seeks to identify influential actors and analyze the communication network of the #AllEyesOnRafah on X social media. The primary data is the posts on social media X with the hashtag #AllEyesOnRafah dated from May 26^th to July 4^th, 2024. The data collection, processing, and analysis uses the web-based applications Netlytic.org and Gephi software. The SNA analysis reveals 305 nodes and 382 edges centered on several actors. The proximity between actors is 3, showing that the distance between actors is close. Therefore, the interactions are easy to occur. It was also found that the interactions between actors were few and considered uneven; this fact signifies one-way interactions. Such interaction is centered on 10 nodes with the most dominant of which is the @realmarcel1 account. In addition to that, the two most influential actors, @realmarcel1 and @Ta4leaHayam1, consistently scored highest in centrality on the basis of the analysis of degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The communication network encouraged X users to support Palestine and informed others.

From Environmental Clicktivism to Trash Cleanup : New Initiative of Instagram Account @Pandawaragroup

Desy Erika — 2024-10-28

Environmental awareness movements on social media are often limited to "clique activism". The possibility of participation or support from the community is only limited to the digital world without bringing change and action in real life. This research aims to find out how the communication process of the @pandawaragroup Instagram account can carry out cliktivism to real environmental activism. This research provides empirical arguments and evidence that activism on social media can produce real action. The @pandawaragroup account can prove that activism on social media is not just "cliktivism", but can lead to real participation, mobilisation and support. Activism on social media needs to pay attention to the principles in the process of environmental communication strategy, including social media activism is more likely to succeed in encouraging participation and real support when the message narrative is made simple, uses satirical language associated with real condition content, and starts with inspiring concrete examples and messages framed with hope and segmented in a special geographical environment that can encourage social and emotional closeness of the audience. Also, Pandawara Group succeeded in creating a personal branding as the iconic "Pandawa" group that motivates, inspires, and evokes emotions.

Media Affordance in Digital Dakwah: A Study of Religious Communication Practices in Social Media

Musfiah Saidah — 2024-11-12

This research examines the use of multimedia content in digital da'wah, with a focus on religious communication practices on social media. With the development of information and communication technology, da'wah via social media has become an increasingly popular strategy among preachers to reach a wider audience. This study explores various forms of multimedia content, such as videos, images, infographics and animations, and how these contents are used to convey religious messages. The research methodology used consists of content analysis and interviews with preachers who are active on social media. The research results show that multimedia content is effective in attracting attention and increasing audience understanding of da'wah material. In addition, interactions that occur on social media provide space for constructive dialogue between preachers and audiences. However, this research also found challenges faced, including the issue of credibility of information and the misuse of social media to spread ideas that are not in accordance with religious teachings. The conclusions of this research emphasize the importance of appropriate communication strategies and the use of quality multimedia content in digital da'wah to maximize the positive impact on society.

Exclusive Inclusivity on The Disabled Individuals in Beauty Product Ads: A Case Study of Pond’s Indonesia Campaign “Wajahmu Kekuatanmu”

Intan Fitranisa — 2024-11-19

This paper attempts to investigate the meaning of inclusivity in Pond’s Indonesia Ads: “Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop Group JKT48 and disability influencer Kirana Salsabila. Using discourse analysis, this paper concludes that instead of promoting disability and inclusivity, Pond’s Indonesia: “Wajahmu Kekuatanmu” asserts that to exist and be able to empower others, one must embrace the social standard of ideal beauty and eliminate their “disabled-ness”. Inclusivity is therefore reduced to the symbolic annihilation of a certain register of an individual, in this case Kirana’s deaf and speech impairment, as the campaign exclusively suggests it does not matter what she lacks, her face is a significant mark of opportunity and hope. As a result, rather than her disability that others might find empowering, it is that glistening and flawless face which people, especially young girls, inspire and aspire to possess.

Keywords: Ads, Beauty Products, Disability, Inclusivity, Social Equality

Quality Control In Kompas/Kompas.Id Daily News Production

Nasrullah Nasrullah — 2024-11-22

Abstract

In the digital era, marked by the rapid production of news, the phenomenon of misinformation has become an increasingly difficult challenge to avoid. Consequently, the gatekeeping function remains highly relevant to ensure that mass media does not fall into the trend of disseminating news that fails to meet journalistic standards due to the pressure of rapid publication. Responding to the developments of the time and changes in public consumption patterns, Harian Kompas, initially a print medium, has transformed since 2017 into the digital platform Kompas.id. This study aims to examine how gatekeeping functions within Harian Kompas/Kompas.id in the context of news production quality control (QC), using a documentation study approach. The QC function at Harian Kompas/Kompas.id is managed by the Editing and Language Harmonization Department, where the lead author has been actively involved over the past four years. This function is not only applied prior to publication but also to content that has already been published. This reflects the dynamic nature of the newsroom, extending into the public sphere, while also demonstrating an ethos to avoid errors in reporting. The QC function supports the editor-in-chief in safeguarding the realization of quality and enlightening journalism through both substantive and linguistic editing.

Plastic Free Market Campaign: The Effect of Message Elaboration Level on Trader’s Attitudes

Sri Khansa Aisyah — 2024-11-29

Campaign is one of the strategies that can be used to change people's attitudes to be more responsible for environmental issues, especially plastic waste. The Plastic-Free Market Campaign is one of the campaigns that aims to change traders' attitudes to be wise in using single-use plastics. To determine the attitude change, the Elaboration Likelihood Model is a theory that discusses how attitudes can be formed. This study aims to analyze the correlation between the level of message elaboration and the attitude of traders toward using disposable plastic bags. This research uses a survey method and is supported by qualitative data through interviews and observations. The results showed that there is a relationship between the level of message elaboration and attitude. The lower the level of individual elaboration, the less favorable the individual's attitude towards persuasive communication messages.

Advocacy Journalism of Project Multatuli: A Discourse Analysis of Online Transportation Driver News Reporting

Zikrulloh Zikrulloh — 2024-12-05

This study aims to discover how the online media Project Multatuli carries out advocacy journalism practices in voicing its support for marginal communities working as online motorcycle taxi drivers. This research was conducted using a qualitative approach. The unit of analysis used in this study is an article published on the online media project Multatuli in 2023 in the series rubric #SekrupKecil. Data analysis focused on text structure following the Critical Discourse Analysis framework developed by Teun A. Van Dijk. The study results show that the news broadcast in the #SekrupKecil series rubric meets the level of critical discourse analysis based on Teun A. van Dijk's model, which includes macro structure, superstructure, and microstructure. The study results also show that the practice of gamification and labor commodification is an issue often raised and given special attention by Project Multatuli as a practice of advocacy journalism.

Environmental Journalism on Primate Conservation and Owa Coffee Reporting : An Autoethnography

Aditya Heru Wardhana — 2024-12-18

Global coffee consumption continues to increase, but the threat of climate change is real and felt in the quality and quantity of coffee production. Indonesia as one of the coffee producing countries also faces problems caused by various factors, one of which is land conversion. Since 2008, Yayasan SwaraOwa has been running the Coffee and Primate Conservation Project in Pekalongan, Central Java, Indonesia. The project's goal is to establish sustainable conservation efforts for Javan gibbons by establishing small to medium-sized businesses for the local communities that surround the gibbon forest. Kopi Owa, or Owa coffee, is the brand that created with the goal of promoting shade-grown coffee as a forest product that comes from the Javan gibbon's habitat. CNN Indonesia reported on the Javan Gibbon conservation program and the transformation of communities from loggers and poachers to coffee farmers in documentary, feature article and photo series formats. This research uses autoethnographic methods to explain the pre-production, production and post-production processes of environmental journalism on Owa coffee, primate conservation, and community economic empowerment reporting.

Model of Financial Communication to Reinforce Financial Literacy for Indonesian Society

Endang Haryani — 2025-01-22

Cases of financial fraud, investment scam and illegal financial activities in the society have become urgent problems and solutions must be resolved. One of the things that greatly affects the emergence of this problem is that many of our people have no understanding of finance. Financial communication and financial models are urgently needed by the society. The purpose of this paper is to map the concept of financial communication and model of financial communication. This paper is based on the results of research conducted with a constructivist approach to construct the concept of financial communication and model of financial communication. Data were obtained from the results of Focus Group Discussions with several experts in the field of finance and law. The results of this research are first, financial communication is an urgency in the lives of Indonesian people at this time. Second, financial communication is the process of conveying messages from the source of the message to the society as a communicant related to finance and financial literacy. Third, the financial communication model is an interactive and two-way communication with several criteria for several components. The components of this communication model are credible communicators, financial messages that suit the needs of the communicators, communicators who have certain criteria, media that suit the communicators and the last is the impact. The impact of this communication model is financial literacy for the society.