Ultimacomm: Jurnal Ilmu Komunikasi

Child Prostitution In The Media Vortex

Rr. Pramesthi Ratnaningtyas — Tue, 25 Jul 2023 00:21:42 +0000

Child prostitution is still exciting news for the media because it is a commodity that will be ready for consumption by the readers. Prostitution as a form of exploitation of children is carried out sexually and economically. This condition cannot be separated from the position of children who are seen as weak. They are also considered far from mature, so they are easily trapped in the lure that puts them in an unfavorable situation. Okezone.com captures these events and phenomena to be used as news ready for consumption. The events experienced by children have become a commodity to be commodified so that they can benefit the media. In particular, if the news related to child prostitution can make the media visited by many people. This study seeks to see how Okezone.com describes the position of children in the practice of prostitution in its reporting. Using the discourse analysis method developed by Sara Mills as an analytical knife and agenda setting, this study finds that the selected sources cannot be separated from the media agenda when carrying out their journalistic work. Children are still placed as objects to be told and trapped in body manipulation for prostitution.

#banggabuatanindonesia Social Marketing of #banggabuatanindonesia as Indonesian National Identity Campaign in Social Media

Rotumiar Pasaribu — Thu, 27 Jul 2023 00:01:16 +0000

#banggabuatanindonesia is one of social marketing campaign activity which focus on building selling and
buying habit for the Indonesian people. This activity is created to raise the Indonesian economic sector by
campaigning the domestic product. The worries also came while the Indonesian people are prouder to use
the product from foreign country. This problem brings the bad effect weather for the economic cycle of
domestic product selling. Furthermore, this case also wants to solve the nation identity crisis from economic
sector by campaigning #banggabuatanindonesia. The purpose of this campaign is to educate the seller who
sell the product and the customer to be proud of domestic product. Beside make the cycle of nation
economic more stable, this activity also aims to create Indonesia Nation Identity campaign by domestic
product. This campaign uses social media to spread the information. From that information, this research
wants to focus on the measurement of the campaign which use social marketing tool in social media with
hashtag #banggabuatanindonesia. The measurement of the campaign uses input, output, outtake and
outcome tools. The social marketing activities focus on marketing mix which consist of product, price,
place and promotion. This research uses qualitative approach which focus on content analysis method. The
result show that there are so many new account members which use #banggabuatanindonesia social
marketing as promotion strategy and help campaigning Indonesia identity. That activity gives the lesson
for the seller to create good domestic product and marketing activity. in other side, the consumer gets the
lesson and can buy domestic product. As a result of understanding Indonesia nation identity, between the
seller and consumer create #banggabuatanindonesia campaigning activity from transactional activity in
social media. Finally, this activity gives good impact such as the development of selling domestic product,
having Indonesia economic positive circulation and also establishing Indonesian nation identity campaign.

Influencer Marketing and Traditional Marketing in Indonesia

Ester Monica Thamrin, Galuh Septi Utami — Fri, 28 Jul 2023 00:00:00 +0000

With the development of technology, marketers from various industries are required to keep abreast of these developments by consistently producing innovations and strategies in marketing their products. One strategy that is currently being intensively used is to use of digital marketing technology to complement current conventional marketing techniques. When it comes to making a purchase, today's buyers are influenced by both personal preferences and societal conformity standards. Influencer marketing is becoming more and more important as efforts are made to implement marketing tactics in the digital world at a time when the use of social media is growing quickly. The aim of this study is to examine and analyzes related marketing activities in Indonesia and how influencer marketing in the leisure food industry influences purchase intentions with interactivity, celebrity expertise, and cross-platform collaboration as factors influencing consumer decisions. The survey method was employed in this study as a quantitative approach. The research is carried out by administering an online questionnaire consisting of 100 consumers divided by males and females of different ages online as the consumer sample about the behavior habits of food consumers on the Internet. The study focus on questions that are tailored to the 3 hypotheses such as influencer marketing interactivity affects purchase intention, influencer marketing celebrity worship affects purchase intention, and influencer marketing cross-channel cooperation affects purchase intention. The result of this study is study's findings support the notion that consumer purchases in the recreational food sector are positively correlated with the study's findings.

Imagining the "New Father”: Fatherhood and Masculinity in Keluarga Cemara (2018)

Aulia Rahmawati — Fri, 28 Jul 2023 00:00:00 +0000

This study critically analyzes the representation of fatherhood and masculinity in the Indonesian film Keluarga Cemara (2018). It utilizes Norman Fairclough's framework for critical discourse analysis to examine how sociocultural norms and expectations shape the conceptualizations of fatherhood roles. The analysis revealed that conventional patriarchal values dictate fatherhood primarily through an economic lens, placing immense pressure on fathers as financial providers. However, the film's portrayal of the character Abah disrupts this dominant narrative by highlighting the importance of the father's emotional presence and involvement in children's lives, even when facing financial constraints. Abah's struggles expose the narrow definitions of masculinity and fatherhood perpetuated by society. His character illuminates the phenomenon of "father hunger" arising from emotional disconnection when paternal roles focus exclusively on being the breadwinner. This study argues that the film prompts a re-examination of outmoded fatherhood norms to address children’s holistic developmental needs. This emphasizes the need for a more inclusive understanding of masculinity and fatherhood in the Indonesian society and culture. The analysis is situated within the specific sociocultural context of the film, highlighting the complex interplay between cinematic texts, discourse, and broader norms. It underscores cinema's potential to challenge engrained gender roles and catalyze progressive social change

The Influence of Community’s Instagram Exposure and Content Towards Mothers’ Attitude on Mental Health

Ruvira Arindita, Muchammad Nasucha — Fri, 28 Jul 2023 00:20:19 +0000

The vast improvement of technology opened opportunity for everyone to build community, including mothers. Transition to motherhood is challenging for women’s mental health. Halo Ibu Community is providing media and space for mothers to support each other via @haloibuid. This study aims to find out whether there is influence of exposure and content of Instagram @haloibuid towards the attitude of mothers regarding mental health. The concepts used on this research are namely stimulus response theory, social media exposure, Instagram content, attitude, and mental health. The population of this research is followers of @haloibuid. This research is conducted by distributing the questionnaire to 100 mothers who are followers of @haloibu.id and the active member of community. The result noted that coefficient determinant (R²⁾is 45,8%. This indicates that exposure and content simultaneously contribute to the attitude of mothers on mental health for 45,8%. The coefficient test (T-test) result noted that exposure and content have partially significant influence towards attitude for respectively 35.5% and 37.4%. Direction and value prediction are shown by this multiple regression analysis Y= 6.724 + 0.389 X₁+ 0.468 X_2.This implies that if the exposure of Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.389 score and if the content Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.468 score. These results illustrate that exposure and content of Instagram @haloibu.id have positive and significant influence over the followers’ attitude regarding mental health.

Communicating the Crisis: Study on the Local Government’s Twitter Accounts During the Covid-19 Pandemic in Indonesia

Farisha Sestri Musdalifah, Annada Nasyaya, Anang Dwi Santoso — Fri, 28 Jul 2023 00:21:04 +0000

Along with the increasing number of victims of COVID-19, the amount of information requested by the public on social media also continues to increase. The emergence of various hoaxes that can influence individual behavior is also an urgent reason for the government to come and contribute. Although the urgency of the government's presence on social media at the time of the COVID-19 pandemic has been recognized, not many studies have looked at this presence, especially whether their presence is beneficial. For this reason, the goal to be achieved in this research is whether local governments provide sufficient and appropriate information required by the Indonesian during the pandemic. This study analyzes the Twitter accounts of local governments in Indonesia that have implemented Large-Scale Social Restrictions (PSBB) by taking tweets for content analysis and replies, retweets, and likes, to see the stakeholder engagement index (SEI). The results of this study indicate that information about reporting on the situation is the content most commonly shared by local governments through their Twitter accounts. The findings also show that the Tangerang Regency Government Twitter account has the highest Stakeholder Engagement Index, indicating the high level of public participation in information shared by the government through Twitter social media accounts. Academically this research fills the gaps between communication streams in crises by providing the need for and availability of information that, in practical terms, can be used to guide the creation of social media content during a pandemic.

"Bukan Sekadar Paham": A Quasi-Experimental Study on High School Students in Surabaya

Finsensius Yuli Purnama, Merlina Maria Barbara Apul — Fri, 28 Jul 2023 00:21:51 +0000

This study is a quasi-experimental evaluative research on applying the tagline "Bukan Sekadar Paham", which is the motto of the digital literacy program of Masyarakat Anti Fitnah Indonesia. The main concerns behind this research are: the absence of a quantitative analysis that conducts an empirical investigation of applying the "Bukan Sekadar Paham" discourse in various programs run. Specifically, this article discusses students’ responses in 4 high schools in Surabaya who participated in a digital literacy program entitled Fikom Mengajar. This digital literacy program was held in collaboration between MAFINDO, the MAFINDO Commissariat of Widya Mandala Catholic University Surabaya (UKWMS), and the Student Executive Board, Faculty of Communication Sciences UKWMS. The research was conducted using the theoretical framework of attitude change using the ABC three-dimensional indicators that measure affect, behavior, and cognition. The method used was a survey method, with an electronic questionnaire data collection method on a google form. The results of this study show an increase in the ability to fact-check images, news texts, and posts on social media among high school students in Surabaya. Thus, quantitatively, applying the motto "Bukan Sekadar Paham" is concluded to have been successfully used in the Fikom Mengajar program.

Meaning Construction of Good Looking in Public Relation Practitioners at Hotel Industries

Ade Tuti Turistiati, Yudi Sudiana, Adita Miranti — Fri, 28 Jul 2023 00:14:14 +0000

The profession of public relations (PR) is required in the hotel industry. Society frequently perceives a PR practitioner as having both technical and non-technical requirements, such as being good looking. In reality, one of the requirements for becoming a public relations officer in the hotel industry is that a person be good looking. The purpose of this study is to explore the construct meaning of good looking in hotel PR practitioners. Furthermore, the researchers examined the challenges that the hotel industry faces in obtaining good-looking PR, as well as solutions to these challenges. The theory of reality construction and symbolic interaction is used in this study, which employs a qualitative descriptive research method. According to the findings of the study, the definition of good looking is perceived as a myth that is spreading in society, namely beautiful/handsome with white skin, tall and slim. However, some interpret good-looking as more intellectual, which impacts job performance. Furthermore, when it comes to hotel public relations, hotel managers tend to prioritize physical appearance. It can be considered discrimination, dehumanization, and subordination.

Moderating Effects of Age on Employer Brand Dimensions in Increasing Job Satisfaction

Gregory Michael Berces — Mon, 31 Jul 2023 03:15:09 +0000

As it has become widely accepted that employees are the most valuable intangible assets of an organization, brand strategy has become not limited to products and services being offered, but also in recruiting high potential candidates and retaining fit employees in the company. The study aims to empirically test the influence of employee brand dimensions on job satisfaction, formulated in the study of Karnica Tanwar and Asha Prasad, in a continuing education center in Manila. Employer brand dimensions includes training and development, reputation, diversity, organization culture, work-life balance, and ethics & CSR. The result shows that the employer brand dimensions, collectively, significantly confirms the influence employee job satisfaction among employees; and age has influence as moderating variable employer brand dimensions and employee job satisfaction

Digital Marketing Strategy For Acnes Skincare Products

Martinus Edwin Thanos, Carl C. G. Dizon — Wed, 16 Aug 2023 02:07:25 +0000

Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketing with various strategies. This research uses Krippendorff's content analysis method on content uploads from January 1, 2023, to March 31, 2023. The conclusion of this research is that @acnesid focuses on sales promotion so that customers continue to purchase skin care products.