Nugeraha, A. 2025. Curating as Branding: Crafting Institutional Image through Exhibition Cipta! Kapita Selekta Cikini Raya 73. Ultimart: Jurnal Komunikasi Visual. 18, 2 (Dec. 2025), 229–241. DOI:https://doi.org/10.31937/ultimart.v18i2.4387.