Tjhie, Beatrice, Andreana Sekarasri, and Ardi Gunawan. 2023. “Visualising an Academic Institution’s Image Through Brand Mascots: Pradita University”. Ultimart: Jurnal Komunikasi Visual 16 (2), 125 -37. https://doi.org/https://doi.org/10.31937/ultimart.v16i2.3327.