Examining the Impact of Platform Usage on Online Purchasing in E-commerce
With the increasing number of consumers from diverse backgrounds engaging in online purchasing, e-commerce platforms such as Tokopedia, Shopee, TikTok Shop, and others play a significant role. This research aims to examine the influence of e-commerce platform usage on consumer preferences. A descriptive quantitative methodology was employed, utilizing a Google form questionnaire distributed among the researcher's immediate surroundings. The research findings indicate that several factors have a notable impact on users' preferences when making online purchases.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike International License (CC-BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Copyright without Restrictions
The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
The submitted papers are assumed to contain no proprietary material unprotected by patent or patent application; responsibility for technical content and for protection of proprietary material rests solely with the author(s) and their organizations and is not the responsibility of the IJNMT or its Editorial Staff. The main (first/corresponding) author is responsible for ensuring that the article has been seen and approved by all the other authors. It is the responsibility of the author to obtain all necessary copyright release permissions for the use of any copyrighted materials in the manuscript prior to the submission.