Examining the Impact of Platform Usage on Online Purchasing in E-commerce
Abstract
With the increasing number of consumers from diverse backgrounds engaging in online purchasing, e-commerce platforms such as Tokopedia, Shopee, TikTok Shop, and others play a significant role. This research aims to examine the influence of e-commerce platform usage on consumer preferences. A descriptive quantitative methodology was employed, utilizing a Google form questionnaire distributed among the researcher's immediate surroundings. The research findings indicate that several factors have a notable impact on users' preferences when making online purchases.
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