Gamified e-Commerce A New Paradigm on e-Media Business

  • Seng Hansun Universitas Multimedia Nusantara


Nowadays, e-commerce and e-business have increasingly become a necessary component of business strategy. It’s also become a strong catalyst for economic development. We can see it through the report given by various authors [1, 2, 3]. Gamification, on the other hand, is a new term used to describe the using of game elements and game design techniques in other non-game areas/activities, such as business, education, health, politics, etc [4]. Gamification studies and improvements also take place on the e-commerce fields, as we can see on some e-commerce sites, such as ebay, foursquare, amazon gold box, and which has implement the gamification concept on their sites. On this paper, we will explore this new paradigm on e-media business: the usage of gamification concept on e-commerce field. Is it possible? What are the advantages? And what are the disadvantages? All this questions lead us to the new term known as GE-commerce (Gamified E-commerce).

Index Terms—e-commerce, gamification, business strategy, ge-commerce


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How to Cite
Hansun, S. (2012). Gamified e-Commerce A New Paradigm on e-Media Business. Ultimatics : Jurnal Teknik Informatika, 4(2), 28-31.