Hariandja, E., Adeline, A., Eric, F. and Christopher, Y. 2021. FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION. Ultima Management : Jurnal Ilmu Manajemen. 13, 1 (Jun. 2021), 1-22. DOI:https://doi.org/https://doi.org/10.31937/manajemen.v13i1.1710.