Aledhean, A., Kurniawati, K., Utomo, B. P., & Utomo, N. P. (2021). THE MEDIATING ROLE OF SOCIAL INTERACTIVITY BETWEEN CONSUMER ENGAGEMENT BEHAVIOR AND BRAND LOYALTY ON LOCAL PRODUCT IN INDONESIA. Ultima Management : Jurnal Ilmu Manajemen, 13(2), 352–368. https://doi.org/10.31937/manajemen.v13i2.2178