HARIANDJA, Evo Sampetua; ADELINE, Aurellia; ERIC, Ferdinandus; CHRISTOPHER, Yossel. FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION. Ultima Management : Jurnal Ilmu Manajemen, [S. l.], v. 13, n. 1, p. 1–22, 2021. DOI: 10.31937/manajemen.v13i1.1710. Disponível em: https://ejournals.umn.ac.id/index.php/manajemen/article/view/1710. Acesso em: 12 aug. 2025.