BILLA, Fathurrazi Ammana; HARIANDJA, Evo Sampetua; FEBRIANTO, Ray Arvin; MOKTAR, Rini Yovita. HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION. Ultima Management : Jurnal Ilmu Manajemen, [S. l.], v. 12, n. 2, p. 210–232, 2020. DOI: 10.31937/manajemen.v12i2.1711. Disponível em: https://ejournals.umn.ac.id/index.php/manajemen/article/view/1711. Acesso em: 3 aug. 2025.