SUDHANA, Pranakusuma; ISKANDAR, Donant Alananto. THE MODERATING ROLE OF SOCIAL MEDIA MARKETING IN THE RELATIONSHIP BETWEEN KOREAN CELEBRITY ENDORSEMENT AND PURCHASE INTENTION OF KOREAN PRODUCTS IN INDONESIA. Ultima Management : Jurnal Ilmu Manajemen, [S. l.], v. 16, n. 1, p. 42–53, 2024. DOI: 10.31937/manajemen.v16i1.3132. Disponível em: https://ejournals.umn.ac.id/index.php/manajemen/article/view/3132. Acesso em: 16 jul. 2025.