ALFRIANDA, Thomas Eka; MULYONO, Mulyono; RIANTA, Muhamad; HASIBUAN, Mhd. Farhan Yazid. THE INFLUENCE OF QUALITY AND INNOVATION ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE USING DIGITAL PAYMENT. Ultima Management : Jurnal Ilmu Manajemen, [S. l.], v. 16, n. 1, p. 54–64, 2024. DOI: 10.31937/manajemen.v16i1.3305. Disponível em: https://ejournals.umn.ac.id/index.php/manajemen/article/view/3305. Acesso em: 31 jul. 2025.