YUSRIN, Nur Amalyna. UNDERSTANDING THE SUCCESS CHARACTERISTICS ON LIVE-STREAMING TOWARDS PURCHASE INTENTION IN INDONESIA. Ultima Management : Jurnal Ilmu Manajemen, [S. l.], v. 16, n. 1, p. 107–125, 2024. DOI: 10.31937/manajemen.v16i1.3537. Disponível em: https://ejournals.umn.ac.id/index.php/manajemen/article/view/3537. Acesso em: 18 oct. 2025.