BILLA, F.; HARIANDJA, E.; FEBRIANTO, R.; MOKTAR, R. HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION. Ultima Management : Jurnal Ilmu Manajemen, v. 12, n. 2, p. 210-232, 28 dez. 2020.