Sudhana, Pranakusuma, and Donant Alananto Iskandar. 2024. “THE MODERATING ROLE OF SOCIAL MEDIA MARKETING IN THE RELATIONSHIP BETWEEN KOREAN CELEBRITY ENDORSEMENT AND PURCHASE INTENTION OF KOREAN PRODUCTS IN INDONESIA”. Ultima Management : Jurnal Ilmu Manajemen 16 (1), 42-53. https://doi.org/https://doi.org/10.31937/manajemen.v16i1.3132.