Rivaldo, Gregorius. 2016. “Analisis Pengaruh Informativeness, Credibility, Entertainment, Dan Irritation Terhadap Advertising Value Serta Implikasinya Terhadap Purchase Intention (Telaah Pada Iklan Gillette Mach 3 Di Youtube)”. Ultima Management : Jurnal Ilmu Manajemen 8 (2), 13-31. https://doi.org/https://doi.org/10.31937/manajemen.v8i2.590.