Sudhana, P. and Iskandar, D. A. (2024) “THE MODERATING ROLE OF SOCIAL MEDIA MARKETING IN THE RELATIONSHIP BETWEEN KOREAN CELEBRITY ENDORSEMENT AND PURCHASE INTENTION OF KOREAN PRODUCTS IN INDONESIA”, Ultima Management : Jurnal Ilmu Manajemen, 16(1), pp. 42–53. doi: 10.31937/manajemen.v16i1.3132.