Aledhean, Arthur, et al. “THE MEDIATING ROLE OF SOCIAL INTERACTIVITY BETWEEN CONSUMER ENGAGEMENT BEHAVIOR AND BRAND LOYALTY ON LOCAL PRODUCT IN INDONESIA”. Ultima Management : Jurnal Ilmu Manajemen, vol. 13, no. 2, Dec. 2021, pp. 352-68, doi:10.31937/manajemen.v13i2.2178.