Hariandja ES, Adeline A, Eric F, Christopher Y. FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION. ULTIMA Management [Internet]. 2021 Jun. 30 [cited 2025 Aug. 12];13(1):1-22. Available from: https://ejournals.umn.ac.id/index.php/manajemen/article/view/1710