https://ejournals.umn.ac.id/index.php/manajemen/issue/feed 2024-06-30T15:23:34+00:00 ULTIMA Management Editor [email protected] Open Journal Systems <div style="text-align: justify;"><strong>Ultima Management : Jurnal Ilmu Manajemen</strong> is a Journal of management study program at Universitas Multimedia Nusantara This Journal&nbsp;publishes peer-reviewed articles on the aspect of management.&nbsp;It aims to provide insights and perspectives for&nbsp;scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management. Ultima Management journal is published by the Faculty of Business, Universitas Multimedia Nusantara and is published twice a year (June and December)&nbsp;&nbsp;</div> <div style="text-align: justify;"><strong>Online ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1461730262&amp;1&amp;&amp;">2549-404X</a> <br>Print ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1328788856&amp;1&amp;&amp;">2085-4587</a></strong></div> <p>&nbsp;</p> https://ejournals.umn.ac.id/index.php/manajemen/article/view/3496 2024-06-30T15:23:34+00:00 Andreas Hartanto [email protected] Wella Wella [email protected]

<p><strong>Abstract -</strong> E-Commerce is the distribution, purchase, sale, marketing of goods and services through electronic means such as the internet or television, or other computer networks. As a digital application, a company must have its own advantages and uniqueness that can attract consumers to use its platform continuously. This study analyzes the factors of consumer behavior towards e-Commerce during COVID-19. In this study, research was carried out using a questionnaire technique that was distributed to target respondents, namely users who actively use e-Commerce. The research model used in this study adopted the model that had been done on previous study. The data analysis method used in this research is descriptive statistics and quantitative test using SPSS 25. The results of the study with the number of samples obtained in this study were 151 samples showing that the factors that influence Consumer behavior are attitudes and awareness of behavior.</p> <p><strong>Keywords: Consumer Behavior; COVID-19; Digital Application; E-Commerce; Quantitative Test<em>.</em></strong></p>

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