Ultima Management : Jurnal Ilmu Manajemen

HOW DOES COVID-19 INFLUENCE CUSTOMER BEHAVIOUR IN ONLINE SHOPPING IN INDONESIA?

2024-06-30T15:23:34+00:00

Abstract - E-Commerce is the distribution, purchase, sale, marketing of goods and services through electronic means such as the internet or television, or other computer networks. As a digital application, a company must have its own advantages and uniqueness that can attract consumers to use its platform continuously. This study analyzes the factors of consumer behavior towards e-Commerce during COVID-19. In this study, research was carried out using a questionnaire technique that was distributed to target respondents, namely users who actively use e-Commerce. The research model used in this study adopted the model that had been done on previous study. The data analysis method used in this research is descriptive statistics and quantitative test using SPSS 25. The results of the study with the number of samples obtained in this study were 151 samples showing that the factors that influence Consumer behavior are attitudes and awareness of behavior.

Keywords: Consumer Behavior; COVID-19; Digital Application; E-Commerce; Quantitative Test.

EXPLORING THE IMPACTS OF POST-COVID-19 ON REMOTE WORK FOR WORKING FROM HOME EFFECTIVENESS

2024-07-10T03:42:36+00:00

Abstract-This research investigates the multifaceted dynamics of remote work during the COVID-19 pandemic. It focuses on the interplay between role conflict, environmental constraints, resource constraints, acceptance of the way of working, and mental health in determining its effectiveness. This study integrates them heavily to understand how role conflict, environmental constraints, resource constraints, remote work acceptance, and mental health affect remote work effectiveness. The border theory conflict model is empirically validated, and mental health mediates challenges. This nuanced view of remote work distinguishes the research and informs organizational strategies in an evolving workplace. This study collected data from a questionnaire and relevant internet and journal sources. The quantitative descriptive study used cross-sectional data to examine correlations. The sample in this study was 113 respondents, who were then analyzed using the SEM-PLS approach. Role conflict negatively impacts remote work effectiveness, supporting the border theory conflict model. Resource constraints negatively correlated with remote work effectiveness. Acceptance of remote work improved effectiveness, but mental health did not. Mental health mediated the negative effects of role conflict, environmental constraints, and resource limitations on remote work effectiveness. The study indicates that role conflict and resource constraints diminish remote work effectiveness, whereas acceptance enhances it. Organizations should address role conflicts and provide sufficient technological resources, fostering a positive attitude toward remote work and prioritizing employee mental health for improved outcomes.

Keywords: Constraints; Mental Health; Post-Covid-19; Remote Work; Role Conflict

THE MODERATING ROLE OF SOCIAL MEDIA MARKETING IN THE RELATIONSHIP BETWEEN KOREAN CELEBRITY ENDORSEMENT AND PURCHASE INTENTION OF KOREAN PRODUCTS IN INDONESIA

2024-07-11T04:18:52+00:00

Abstract- This study aims to examine the moderating role of social media marketing in the relationship between Korean celebrity endorsement and purchase intention of Korean products in Indonesia. A moderation model was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 67 respondents. The results revealed that Korean celebrity endorsement positively affects the purchase intention of Korean products in Indonesia. It was also anticipated that social media marketing moderates such relationship. The contribution of this study is that social media marketing was confirmed as a moderator in investigating the consumer behavior. In addition, this study recommended some strategic efforts for Korean businesses in engaging the celebrities to market their products in Indonesia. This paper includes generalizability as its limitation with suggestions to undertake the broader scope of studies.

Keywords: Celebrity Endorsement; Purchase Intention; Social Media Marketing; Korean Products

THE INFLUENCE OF QUALITY AND INNOVATION ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE USING DIGITAL PAYMENT

2024-07-11T10:00:41+00:00

Abstract- Financial technology, or fintech, aims to make it easier for people to access digital-based financial products, facilitate transactions, and increase financial literacy. Digital payment is one of the fintech products used by the public as a means of payment. Digital payment can be used as a transaction tool through merchants and various e-commerce and directly through the application. The study aimed to determine the effect of innovation and product quality on competitive advantage and its impact on purchasing decisions using digital payments. The research method used in this study uses quantitative methods and survey implementation. The population of this study includes respondents who are users of digital payment products, namely OVO, with a sampling technique, namely simple random sampling. The number of samples used in the study was 100 respondents. The analysis technique used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that there is a positive and significant influence between product quality variables on the company's competitive advantage, and there is a positive and significant influence between product innovation variables on the company's competitive advantage. The product quality variable has a positive influence on purchasing decisions. Product innovation has a positive and significant effect on purchasing decisions, and competitive advantage variables have a positive and significant effect on consumer purchasing decisions.

Keywords: Competitive advantage; Digital payment; Innovation; Purchase decision; Quality.

SUPPORTING CHRONIC DISEASE MANAGEMENT WITH TELEMEDICINE: AN EXAMINATION THROUGH TECHNOLOGY ACCEPTANCE MODEL

2024-07-11T10:54:16+00:00

Abstract - This research was conducted to explore how telemedicine can assist people with chronic illnesses by examining the relationship between healthcare needs, social influence, and healthcare access by employing the Technology Acceptance Model (TAM). The study was conducted across 144 participants with varying healthcare needs and social backgrounds. The findings revealed that healthcare needs had a significant and positive impact on the perceived usefulness of telemedicine. Social influence was identified as a key factor that positively affected both the perceived usefulness and ease of use of telemedicine. Moreover, the overall acceptance of telemedicine among people with chronic illnesses was positively influenced by perceived usefulness and ease of use. The healthcare access that would influence the acceptance of telemedicine did not have a significant moderating effect on the acceptance of telemedicine as initially hypothesized. The study's conclusions provide useful information for healthcare professionals, policymakers, and health tech businesses. This helps to enhance telemedicine adoption and develop effective implementation strategies among those who manage chronic diseases.

Keywords: Chronic Diseases; Healthcare Access; Healthcare Needs; Technology Acceptance; Technology Acceptance Model; Telemedicine

STOCK RETURN DETERMINANTS FOR COMPANY LISTED IN BUSINESS-27 INDEX

2024-07-12T07:12:07+00:00

Abstract-This paper investigates the effect of firm size, Bank Indonesia's 7-days reverse repo rate and foreign exchange reserves on the stock return of companies listed in Business-27 Index by using multiple regression analysis. Based on the findings of this study, all of the independent variables have significant effect on the stock return both partially and simultaneously. The findings of this study are expected to help investors make appropriate investment decisions for investing in stocks. This study has several limitations, there’s no study of external (foreign) factors as independent variables, or stock returns of other countries such as developed countries. Researchers who want to conduct research with the same topic are expected to use other variables more specific to stock returns. It is hoped that further research will more focus on other factors that can affect stock returns.

Keywords: BI 7-Day Reverse Repo Rate; Firm Size; Foreign Exchange Reserves; Stock Return

PENGARUH TRUST TERHADAP CUSTOMER ENGAGMENT PADA AKUN LOUISSE SCARLETT FAMILT DIMEDIASI SWIFT GUANXI

2024-07-12T07:51:20+00:00

Abstract- The differences in building consumer involvement in traditional and online commerce make the broadcasters and consumers have limitations in product buying and selling activities. Live streaming is currently used in many fields, including to market products. As live streaming involves many parties, it is difficult for the streamer to build trust in live streaming trading. Additionally, there is a different approach to building customer trust in offline and online channels. This research discusses the swift guanxi variable as a mediator between trust and customer engagement on the Louisse Scarlett Family account, the affiliate that has received many awards in 2022-2023. This study involved 201 respondents who had interacted and made transactions on the Louisse Scarlett Family live streaming. The results of this study show a significant direct influence between trust in broadcasters and swift guanxi and other trust dimensions are not significant in customer engagement. Besides that, trust has a significant effect on swift guanxi and swift guanxi mediates the effect of trust in the product on customer engagement and does not mediate trust in the broadcaster, or trust in the community on customer engagement. Building trust in live streaming trading will form stronger customer engagement and also build a more harmonious and reciprocal relationship in trading

Keywords: Trust in Community; Trust in Broadcaster; Trust in Product; Swift Guanxi; Customer Engagement

UNDERSTANDING THE SUCCESS CHARACTERISTICS ON LIVE-STREAMING TOWARDS PURCHASE INTENTION IN INDONESIA

2024-07-12T08:35:16+00:00

Abstract- The rapid growth of social commerce and the integration of social media features into e-commerce are the basic factors required for every e-commerce monitoring application. This research aims to determine the characteristic factors of streamers that contribute to purchase intentions in the live streaming shopping environment in Indonesia, which consist of personality traits, professionalism, and social affordability. The novelty of this journal lies in its comprehensive analysis of the specific characteristics of streamers and their influence on consumer behavior in the context of live-streaming shopping. This unique combination of personality traits, professionalism, and social affordance has not been widely studied in the context of livestream shopping, making this research a pioneering effort in this area. The research methodology uses a quantitative approach, using survey data collection, descriptive statistics, and multivariate tests to analyze hypotheses. This research collected and analyzed data from 302 respondents in the Jabodetabek area, using non-probability cluster sampling to ensure a representative sample. Empirical findings show that personality traits and social skills of streamers have a significant positive influence on viewers' purchase intentions in the context of live streaming shopping in Indonesia. In conclusion, this research emphasizes the importance of streamer characteristics in influencing viewers' purchasing intentions in live-streaming shopping. The implications of this research highlight the need for streamers to focus on developing specific traits to increase audience engagement and drive purchase intent, which will ultimately contribute to the growth of social commerce in Indonesia.

Keywords: Live Streaming; Profesionalisme; Purchase Intention; Personality Traits; Social Affordance

PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI

2024-07-12T09:18:24+00:00

Abstract - The purpose of this research is to see the influence of owner branding and marketing strategies via Instagram social media on buying interest in Mangkokku, where one of the founders of Mangkokku is Kaesang Pangarep who is the son of the president of the Republic of Indonesia. The number of respondents in this study was 100 and lived in Tangerang. The variables of this research include the personal branding of Mangkokku owner Kaesang Pangarep and also the marketing strategy via Mangkokku's Instagram account. This research uses a quantitative approach method by distributing questionnaires and processing the data using the SPSS application. This research concludes that the personal branding of the owner of Mangkokku does not influence people's buying interest in Tangerang City, but marketing strategies using social media Instagram influence people's buying interest in Tangerang City. Thus, to influence purchasing interest, Mangkokku must focus more on marketing strategies through social media, rather than just displaying the personal branding image of Kaesang Pangarep.

Keyword : Instagram; Personal Branding; Retail Marketing; Social Media

GEN Z INVESTMENT DECISION: ROLE OF FINANCIAL LITERACY, INTEREST AND RISK TOLERANCE USING LOGISTIC REGRESSION

2024-07-12T09:31:30+00:00

Abstract- The number of Generation Z individuals who invest in high-risk financial instruments is increasing. This trend is interesting because high-risk investments commonly tend to attract older and more experienced investor. This study aims to analyze the impact of financial literacy and financial interest on investment decisions of Generation Z in high-risk assets, with risk tolerance as a moderating factor. Theory of Planned Behavior (TPB) is used to formulate the hypotheses. This study used quantitative method and the data is collected by distributing the questionnaires to the respondents. The sample of this study is 401 Generation Z individuals in Surabaya who are over 17 years old and thus legally able to invest according to Indonesian regulations. We conduct logistic regression analysis to test the hypotheses. The findings reveal that financial literacy does not affect investment decisions in high-risk assets, whereas financial interest has a positive effect. Furthermore, risk tolerance does not moderate the relationship between financial literacy and investment decisions. However, a high level of risk tolerance strengthens the positive effect of financial interest on investment decisions in high-risk assets. This research contributes new insight for investment companies and government to boost financial interest through engaging activities like gamified financial tools and interactive workshops.

Keywords: Financial Literacy; Financial Interest; Generation Z; Investment Decision; Risk Tolerance

THE IMPACT OF E-BANKING SERVICE QUALITY ON E-BANKING SATISFACTION AND E-BANKING LOYALTY

2024-07-12T09:44:04+00:00

Abstract - The usage of online payment is increasing rapidly worldwide. The increasing digitalization has led to the gradual integration of online banking services into the modern marketplace, catering to customer needs. The study aims to understand the impact of e-banking service quality on e-banking satisfaction and e-banking loyalty. Researching how e-banking satisfaction and e-banking loyalty can be achieved through e-banking service quality will help banking sectors survive in competitiveness. A quantitative methodology was used as a research design. The propositions of the study were tested using Structural Equation Modelling-Partial Least Squares (SEM-PLS). Google Form with 157 respondents was used to collect the data. The study found that there’s a positive significant influence between privacy & security, as well as a positive significant influence between website/app design with e-banking satisfaction. However, there’s no significant influence between reliability and customer service & support with e-banking satisfaction. Findings indicate that privacy & security and website/app design play a very important role in achieving customer satisfaction as it has become the basis of customers interpret and interacts with online banking. This research adds up considerably to the literature of bank marketing, and also academicians since it demonstrates the way internet banking service quality determinants predict e-satisfaction which ultimately raises the e-loyalty of users. This study contributes to the existing literature on e-banking service quality and provide valuable insights for e-banking businesses in Indonesia.

Keywords: Cognitive Motivational Relational Theory (CMR); Customer Service & Support; e-Banking Loyalty; e-Banking Service Quality; e-Banking Satisfaction; Reliability; Privacy/Security; Website/App Design