Ultima Management : Jurnal Ilmu Manajemen

PENGARUH RELATIONAL BENEFITS DAN BRAND EXPERIENCES TERHADAP REPURCHASE INTENTION , WILLINGNESS TO PAY MORE DAN WORD OF MOUTH PADA RESTORAN NAMAAZ DINING

2024-12-31T10:58:12+00:00

Abstract - This research aims to analyze the influence of the Relational Benefits and Brand Experience variables on Repurchase Intentions, Willingness to Pay More, and Word of Mouth at Namaaz Dining Restaurants. The Relational Benefits variable has three dimensions: Confidence Benefits, Social Benefits, and Special Treatment Benefits. Meanwhile, the Brand Experience variable has four dimensions: Sensory Experience, Affective Experience, Behavioral Experience, and Intellectual Experience. Data was obtained by distributing online questionnaires (Google Form) to 168 respondents who had visited Namaaz Dining Restaurant. The data was then processed using the Structural Equation Modeling (SEM) method with SmartPLS software. The research results show that the Relational Benefits and Brand Experience variables positively and significantly influence Repurchase Intentions, Willingness to Pay More, and Word of Mouth. The dimensions of the two independent variables provide different contributions to the dependent variable. These findings provide important managerial implications for Namaaz Dining Restaurant management in designing effective marketing strategies to increase customer loyalty through Relational Benefits and experience of the Namaaz Dining brand.

Keywords: Brand Experience; Relational Benefits; Repurchase Intentions; Willingness to Pay; Word of Mouth

THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON KNOWLEDGE MANAGEMENT

2025-01-03T09:11:54+00:00

Abstract - The growing competitive global business environment has increasingly identified Knowledge Management (KM) as a crucial strategic approach. The connection between Entrepreneurial Orientation (EO) and KM has not been thoroughly investigated, and there are only a few empirical studies on this subject. The primary goal of this study is to examine, through empirical means, the substantial influence of entrepreneurial orientation (EO) on knowledge management (KM). Using a quantitative approach, information was gathered via surveys from 133 staff members at a college or university and then assessed using Smart PLS.

The findings reveal that innovation, risk-taking, and proactiveness are key elements of entrepreneurial orientation (EO) and significantly impact knowledge management (KM). The findings emphasize the critical importance of EO in improving KM operations within companies. This study provides new insights into the relationship between entrepreneurship and knowledge management by presenting empirical evidence, showing the vital role of entrepreneurial orientation in driving knowledge management. The study adds to the current body of knowledge and offers significant insights for professionals, academics, and business owners regarding the significance of combining entrepreneurial orientation and knowledge management to gain competitive benefits.

Keywords: Entrepreneurial Orientation; Knowledge Management; Innovation; Risk-taking; Proactiveness

THE INFLUENCE OF FINANCIAL ATTITUDE, FINANCIAL BEHAVIOR, FINANCIAL KNOWLEDGE, AND FINANCIAL SOCIALIZATION ON FINANCIAL LITERACY IN EMERGING ADULTS IN BANTEN PROVINCE

2025-01-03T10:27:14+00:00

Abstract-Based on data from the Financial Services Authority (OJK), the level of financial literacy in Indonesia is still lower than the national level of financial inclusion. The gap between the level of financial literacy and the level of financial inclusion indicates that people have access, but do not yet understand and utilize the available financial information. Financial literacy can be improved through internal factors; financial attitude, financial behavior, & financial knowledge, and external factors with financial socialization conducted by socialization agents; parents, peers, school, & technology/media. The population in this study was a group of emerging adults in Banten province and the number of samples selected was 207 respondents. The purpose of this research is to determine the influence of internal factors and external factors on the level of financial literacy. The results of the research show that there is a positive influence between financial attitude, financial behavior, financial knowledge, and financial socialization technology/media on financial literacy in emerging adults in Banten province, so that financial literacy can be improved by improving financial attitude, financial behavior, financial knowledge, and financial socialization through technology/media.

Keywords: Financial Literacy; Financial Socialization; Financial Attitude; Financial Behavior; Financial Knowledge

FALSE ADVERTISING PRACTICE IN RESIDENTIAL PROPERTY BILLBOARD? AN EMPIRICAL EVIDENCE

2025-01-06T03:29:39+00:00

bstract-This study examines the practice of false advertising in residential property advertisements in the Jakarta and Tangerang areas. Developers use advertisements presenting information on distance and travel time to attract potential buyers. This research aims to detect whether the information presented in these advertisements matches the actual conditions on the ground. This research provides the first empirical evidence of inaccurate ads and false advertising practices in the property business in Jakarta and Tangerang Regency. Data was collected from 41 physical advertisement samples spread across the study area. The analysis results show that the advertised distance and travel time are shorter and faster than actual measurements using Google Maps. Statistical tests using paired t-tests indicate significant differences between the advertised information and the exact conditions. The paired t-test is significant at a 1% level of significance. Regulators must address the existence of false advertising in property business. Providing inaccurate or doubtful information can harm the long-term reputation of the developers themselves. Future research can address a cause-effect model to understand the consumer behavior behind their purchase decisions. Because property assets can act as investment assets, the behavioral intention and rational expectation about future property prices are also worth investigating.

Keywords: False Advertising; Business Ethics; Billboard Ads; Residential Property; Property Management

GENERATION X CATECHIST SERVANT LEADERSHIP OF POTENTIAL HUMAN RESOURCES (CASE STUDY OF THE ARCHDIOCESE OF JAKARTA)

2025-01-06T10:04:00+00:00

Abstract- The performance of Generation X catechists in the Diocese of Jakarta, Indonesia, is examined in this study in relation to servant leadership. The study looks at how professional competence and dedication function as mediators in the relationship between catechist performance and servant leadership. The study employs a quantitative methodology and structural equation modeling with partial least squares (PLS-SEM) to examine data from 80 catechists who work in different parts of the Jakarta Archdiocese. The results show that catechist performance, professional commitment, and competence for Generation X are all positively and significantly impacted by servant leadership. Additionally, catechist performance is positively influenced by professional commitment and competence, which also mediate the relationship between servant leadership and performance. In addition to providing useful implications for improving catechist performance through leadership development and cultivating professional dedication and competence, the study advances our understanding of servant leadership in Catholic education environments.

Keywords: Catechist performance; Servant Leadership; Professional Commitment; Competency; Catholic Community Group

PENGARUH SERVICE EXCELLENCE DAN SERVICESCAPE TERHADAP INTENTION TO REUSE KERETA PANORAMIC

2025-01-30T03:37:35+00:00

Abstract - The development of the goods and services sector is increasing, especially in the transportation services sector. PT Kereta Api Pariwisata launched a new innovation, namely the panoramic train. The aim of the research is to analyze the influence of service excellence and servicescape on intention to reuse panoramic trains. PT Kereta Api Pariwisata maintains customer interest in continuing to reuse them by applying service excellence and servicescape to its products and services to remain competitive and dominate market share. The data sources used are primary data obtained by distributing questionnaires to respondents and secondary data obtained by reading scientific journals, books and other reading sources. Descriptive analysis and SEM-PLS are used as data processing methods to analyze the influence of service excellence and servicescape on intention to reuse. The results indicate that service excellence and servicescape significantly and positively influence intention to reuse panoramic train. Service excellence and servicescape play an important role in influencing passengers' intention to return to the panoramic train service. Improvements in both aspects will help increase customer loyalty and the long-term success of the panoramic train service. The managerial implications recommended by the researcher are formulated using the 7P marketing strategy approach (Product, Price, Place, Promotion, People, Process, Physical Evidence).

Keywords: Intention to Reuse; Panoramic Train; Servicescape; Service Excellence

THE IMPACT OF CAR, LDR, BOPO, SIZE, AND NIM ON BANKS FINANCIAL PERFORMANCE

2025-01-30T04:24:05+00:00

Abstract- Banking Return on Assets (ROA) measures operational efficiency and profitability by measuring how well a bank uses its assets to generate cash. ROA is also influenced by macroeconomic conditions, related regulations, and the competitiveness of the banking sector. In an increasingly competitive market, banks must understand these phenomena to improve their profitability and competitiveness. This study seeks to examine the impact of the variables Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Operating Costs and Operating Income (BOPO), bank size (SIZE), and Net Interest Margin (NIM) on Return on Assets (ROA). The study population comprises all conventional banks registered on the Indonesia Stock Exchange (IDX) from 2019 to 2023, totaling 47 banks. The employed sampling approach is total sampling, indicating that the entire population is surveyed, resulting in a sample size of 47 banks across a five-year period. The total data analysed in this study is 235. The employed analytical method is multiple linear regression, supplemented by traditional assumption checks encompassing normality, heteroscedasticity, multicollinearity, and autocorrelation assessments. Hypothesis testing uses t-statistics to evaluate partial regression coefficients and F-statistics to assess simultaneous effects, with a significance threshold of 5% (0.05). The study's results demonstrate that CAR, LDR, BOPO, SIZE, and NIM significantly influence ROA both partially, as the significance value (sig) is below 0.05, and simultaneously on ROA.

Keywords: CAR; LDR; BOPO; SIZE; NIM

SCENARIO PLANNING FOR PT BANGGAI LNG'S BUSINESS STRATEGY TO FACE FUTURE LNG INDUSTRY CHALLENGES

2025-02-03T09:42:48+00:00

Abstract- The liquefied natural gas (LNG) industry is undergoing significant transformation due to fluctuating global demand, the transition to renewable energy, and evolving regulations. PT Banggai LNG (PT BLNG), a key player in Indonesia, leverages its strategic location and advanced infrastructure to meet domestic and international demand. However, PT BLNG faces market volatility, intense competition, and increasingly complex environmental regulations. This research employs scenario planning to help PT BLNG develop business strategies to address challenges in the LNG industry, utilizing PESTEL analysis, Porter’s Five Forces, VRIO framework, and SWOT analysis. These analyses highlight regulatory pressures, competition, limited resources, and regional demand opportunities. Four strategic scenarios were developed: “Stable but Limited Growth,” “Emerging Markets,” “Challenging Markets,” and “Profitable but Constrained Markets.” Proposed strategies include cost optimization, infrastructure development, and market diversification. With early warning signals, a five-year roadmap, and the four strategic scenarios, PT BLNG is expected to adapt to uncertainties, align with global energy trends, and sustain its long-term competitiveness in the LNG industry in Indonesia and the surrounding region.

Keywords: Business Strategy; Liquefied Natural Gas; Scenario Planning

DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY

2025-02-04T03:21:33+00:00

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out.

Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance

INNOVATION WORK BEHAVIOR IN THE DIGITAL ERA: A SYSTEMATIC LITERATURE REVIEW

2025-02-10T08:41:49+00:00

Abstract- The digital era has transformed organizational dynamics, necessitating innovative work behavior (IWB) as a key driver of competitive advantage. This study systematically reviews the role of technology and organizational culture in shaping IWB, focusing on their interplay and implications for organizations. The objective is to understand how technological advancements influence IWB and how aspects of organizational culture can enhance or inhibit this behavior in the digital era. Despite the growing emphasis on IWB, there is limited understanding of how technology and organizational culture jointly influence it, creating gaps in both theory and practice. This paper integrates insights from diverse studies to highlight the synergy between technology and organizational culture, proposing that their interplay is pivotal for fostering IWB. A systematic review approach was employed, synthesizing findings from peer-reviewed articles, reports, and case studies to identify trends, relationships, and critical gaps. The findings reveal that technology facilitates IWB by enabling collaboration, real time decision-making, and innovative problem-solving. However, its potential is moderated by organizational culture factors such as leadership support, openness to change, and psychological safety significantly enhance or constrain IWB. The study identifies the need for a balanced approach that aligns technological capabilities with cultural readiness. This review underscores the interdependence of technology and organizational culture in fostering IWB and highlights critical gaps and future research opportunities. Addressing these gaps can guide organizations in effectively leveraging technology and culture to sustain innovation in the digital era.

Keywords: Innovation Work Behavior; Digital Era; Organizational Culture; Systematic Literature Review

PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST PURCHASE INTENTION DENGAN PERCEIVED VALUE SEBAGAI MODERATOR

2025-02-10T09:10:41+00:00

Abstract- This research analyzes the influence of brand familiarity and perceived nostalgia on post-purchase intention, with perceived value as a moderating variable. Conducted on 146 respondents in Indonesia, it employs quantitative methods using the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The findings indicate that brand familiarity and perceived nostalgia significantly impact post-purchase intention, as consumers tend to make repeat purchases when they feel familiar with a brand or experience nostalgia. However, perceived value does not always strengthen this relationship. Among the five tested hypotheses, three were approved, while two were rejected. The study emphasizes the importance of marketing strategies that leverage nostalgia and brand familiarity to enhance loyalty. However, the moderating role of perceived value requires further examination in different contexts. This research contributes to consumer loyalty theory, particularly in markets influenced by emotional factors. A key contribution of this study is the integration of perceived nostalgia as a central factor in shaping post-purchase intention, an area not widely explored in previous literature. Additionally, it investigates the moderating role of perceived value in the relationship between brand familiarity and nostalgia on post-purchase intention, offering insights into the emotional dynamics of consumer loyalty. The novelty of this research lies in combining nostalgia and brand familiarity while examining perceived value’s moderating role in the Indonesian market, a relatively unexplored area. It also presents a PLS-SEM-based methodological approach to studying emotional factors in consumer behaviour.

Keywords: Post-Purchase Intention; Perceived Nostalgia; Brand Familiarity; Perceived Value; Consumer Loyalty.