Ultima Management : Jurnal Ilmu Manajemen

PENGARUH RELATIONAL BENEFITS DAN BRAND EXPERIENCES TERHADAP REPURCHASE INTENTION , WILLINGNESS TO PAY MORE DAN WORD OF MOUTH PADA RESTORAN NAMAAZ DINING

Cynthia Sulisto, Ali Wardhana — Tue, 31 Dec 2024 10:57:58 +0000

Abstract - This research aims to analyze the influence of the Relational Benefits and Brand Experience variables on Repurchase Intentions, Willingness to Pay More, and Word of Mouth at Namaaz Dining Restaurants. The Relational Benefits variable has three dimensions: Confidence Benefits, Social Benefits, and Special Treatment Benefits. Meanwhile, the Brand Experience variable has four dimensions: Sensory Experience, Affective Experience, Behavioral Experience, and Intellectual Experience. Data was obtained by distributing online questionnaires (Google Form) to 168 respondents who had visited Namaaz Dining Restaurant. The data was then processed using the Structural Equation Modeling (SEM) method with SmartPLS software. The research results show that the Relational Benefits and Brand Experience variables positively and significantly influence Repurchase Intentions, Willingness to Pay More, and Word of Mouth. The dimensions of the two independent variables provide different contributions to the dependent variable. These findings provide important managerial implications for Namaaz Dining Restaurant management in designing effective marketing strategies to increase customer loyalty through Relational Benefits and experience of the Namaaz Dining brand.

Keywords: Brand Experience; Relational Benefits; Repurchase Intentions; Willingness to Pay; Word of Mouth

THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON KNOWLEDGE MANAGEMENT

Ady Purnama, Jefta Harlianto, Maria Grace Herlina — Tue, 31 Dec 2024 00:00:00 +0000

Abstract - The growing competitive global business environment has increasingly identified Knowledge Management (KM) as a crucial strategic approach. The connection between Entrepreneurial Orientation (EO) and KM has not been thoroughly investigated, and there are only a few empirical studies on this subject. The primary goal of this study is to examine, through empirical means, the substantial influence of entrepreneurial orientation (EO) on knowledge management (KM). Using a quantitative approach, information was gathered via surveys from 133 staff members at a college or university and then assessed using Smart PLS.

The findings reveal that innovation, risk-taking, and proactiveness are key elements of entrepreneurial orientation (EO) and significantly impact knowledge management (KM). The findings emphasize the critical importance of EO in improving KM operations within companies. This study provides new insights into the relationship between entrepreneurship and knowledge management by presenting empirical evidence, showing the vital role of entrepreneurial orientation in driving knowledge management. The study adds to the current body of knowledge and offers significant insights for professionals, academics, and business owners regarding the significance of combining entrepreneurial orientation and knowledge management to gain competitive benefits.

Keywords: Entrepreneurial Orientation; Knowledge Management; Innovation; Risk-taking; Proactiveness

THE INFLUENCE OF FINANCIAL ATTITUDE, FINANCIAL BEHAVIOR, FINANCIAL KNOWLEDGE, AND FINANCIAL SOCIALIZATION ON FINANCIAL LITERACY IN EMERGING ADULTS IN BANTEN PROVINCE

Marcellinus Antony Sandi, Ika Yanuarti — Tue, 31 Dec 2024 00:00:00 +0000

Abstract-Based on data from the Financial Services Authority (OJK), the level of financial literacy in Indonesia is still lower than the national level of financial inclusion. The gap between the level of financial literacy and the level of financial inclusion indicates that people have access, but do not yet understand and utilize the available financial information. Financial literacy can be improved through internal factors; financial attitude, financial behavior, & financial knowledge, and external factors with financial socialization conducted by socialization agents; parents, peers, school, & technology/media. The population in this study was a group of emerging adults in Banten province and the number of samples selected was 207 respondents. The purpose of this research is to determine the influence of internal factors and external factors on the level of financial literacy. The results of the research show that there is a positive influence between financial attitude, financial behavior, financial knowledge, and financial socialization technology/media on financial literacy in emerging adults in Banten province, so that financial literacy can be improved by improving financial attitude, financial behavior, financial knowledge, and financial socialization through technology/media.

Keywords: Financial Literacy; Financial Socialization; Financial Attitude; Financial Behavior; Financial Knowledge

FALSE ADVERTISING PRACTICE IN RESIDENTIAL PROPERTY BILLBOARD? AN EMPIRICAL EVIDENCE

Andreas Kiky — Tue, 31 Dec 2024 00:00:00 +0000

bstract-This study examines the practice of false advertising in residential property advertisements in the Jakarta and Tangerang areas. Developers use advertisements presenting information on distance and travel time to attract potential buyers. This research aims to detect whether the information presented in these advertisements matches the actual conditions on the ground. This research provides the first empirical evidence of inaccurate ads and false advertising practices in the property business in Jakarta and Tangerang Regency. Data was collected from 41 physical advertisement samples spread across the study area. The analysis results show that the advertised distance and travel time are shorter and faster than actual measurements using Google Maps. Statistical tests using paired t-tests indicate significant differences between the advertised information and the exact conditions. The paired t-test is significant at a 1% level of significance. Regulators must address the existence of false advertising in property business. Providing inaccurate or doubtful information can harm the long-term reputation of the developers themselves. Future research can address a cause-effect model to understand the consumer behavior behind their purchase decisions. Because property assets can act as investment assets, the behavioral intention and rational expectation about future property prices are also worth investigating.

Keywords: False Advertising; Business Ethics; Billboard Ads; Residential Property; Property Management

GENERATION X CATECHIST SERVANT LEADERSHIP OF POTENTIAL HUMAN RESOURCES (CASE STUDY OF THE ARCHDIOCESE OF JAKARTA)

Hendro Budiyanto — Tue, 31 Dec 2024 00:00:00 +0000

Abstract- The performance of Generation X catechists in the Diocese of Jakarta, Indonesia, is examined in this study in relation to servant leadership. The study looks at how professional competence and dedication function as mediators in the relationship between catechist performance and servant leadership. The study employs a quantitative methodology and structural equation modeling with partial least squares (PLS-SEM) to examine data from 80 catechists who work in different parts of the Jakarta Archdiocese. The results show that catechist performance, professional commitment, and competence for Generation X are all positively and significantly impacted by servant leadership. Additionally, catechist performance is positively influenced by professional commitment and competence, which also mediate the relationship between servant leadership and performance. In addition to providing useful implications for improving catechist performance through leadership development and cultivating professional dedication and competence, the study advances our understanding of servant leadership in Catholic education environments.

Keywords: Catechist performance; Servant Leadership; Professional Commitment; Competency; Catholic Community Group