https://ejournals.umn.ac.id/index.php/manajemen <div style="text-align: justify;"><strong>Ultima Management : Jurnal Ilmu Manajemen</strong> is a Journal of management study program at Universitas Multimedia Nusantara This Journal&nbsp;publishes peer-reviewed articles on the aspect of management.&nbsp;It aims to provide insights and perspectives for&nbsp;scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management. Ultima Management journal is published by the Faculty of Business, Universitas Multimedia Nusantara and is published twice a year (June and December)&nbsp;&nbsp;</div> <div style="text-align: justify;"><strong>Online ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1461730262&amp;1&amp;&amp;">2549-404X</a> <br>Print ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1328788856&amp;1&amp;&amp;">2085-4587</a></strong></div> <p>&nbsp;</p> en-US <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <strong>Creative Commons Attribution-ShareAlike International License (CC-BY-SA 4.0)</strong> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</p> <p>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</p> [email protected] (ULTIMA Management Editor) [email protected] (ULTIMA Management Editor) Sun, 30 Jun 2024 15:23:34 +0000 OJS 3.1.0.1 http://blogs.law.harvard.edu/tech/rss 60 https://ejournals.umn.ac.id/index.php/manajemen/article/view/3496 <p><strong>Abstract -</strong> E-Commerce is the distribution, purchase, sale, marketing of goods and services through electronic means such as the internet or television, or other computer networks. As a digital application, a company must have its own advantages and uniqueness that can attract consumers to use its platform continuously. This study analyzes the factors of consumer behavior towards e-Commerce during COVID-19. In this study, research was carried out using a questionnaire technique that was distributed to target respondents, namely users who actively use e-Commerce. The research model used in this study adopted the model that had been done on previous study. The data analysis method used in this research is descriptive statistics and quantitative test using SPSS 25. The results of the study with the number of samples obtained in this study were 151 samples showing that the factors that influence Consumer behavior are attitudes and awareness of behavior.</p> <p><strong>Keywords: Consumer Behavior; COVID-19; Digital Application; E-Commerce; Quantitative Test<em>.</em></strong></p> Andreas Hartanto, Wella Wella ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://ejournals.umn.ac.id/index.php/manajemen/article/view/3496 Sun, 30 Jun 2024 15:22:47 +0000