Leonardo, Andre, Universitas Multimedia Nusantara, Indonesia
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Vol 8 No 2 (2016): ULTIMA MANAGEMENT - Articles
Analisis Pengaruh Perceived Benefit, Free Mentality Dan Perceived Sacrifice Terhadap Attitude Toward Paying Dan Implikasinya Terhadap Willingness To Pay (Studi Pada Pengguna Joox VIP)
Abstract PDF