Leonardo, Andre, Universitas Multimedia Nusantara, Indonesia

  • Vol 8 No 2 (2016): ULTIMA MANAGEMENT - Articles
    Analisis Pengaruh Perceived Benefit, Free Mentality Dan Perceived Sacrifice Terhadap Attitude Toward Paying Dan Implikasinya Terhadap Willingness To Pay (Studi Pada Pengguna Joox VIP)
    Abstract  PDF