Aledhean, Arthur, Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Indonesia, Indonesia
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Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen - Articles
THE MEDIATING ROLE OF SOCIAL INTERACTIVITY BETWEEN CONSUMER ENGAGEMENT BEHAVIOR AND BRAND LOYALTY ON LOCAL PRODUCT IN INDONESIA
Abstract PDF (Bahasa Indonesia)