Billa, Fathurrazi Ammana, University of Pelita Harapan, Indonesia
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Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen - Articles
HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION
Abstract PDF (Bahasa Indonesia)