Rivaldo, Gregorius, Universitas Multimedia Nusantara, Indonesia

• Vol 8 No 2 (2016): ULTIMA MANAGEMENT - Articles
  Analisis Pengaruh Informativeness, Credibility, Entertainment, dan Irritation Terhadap Advertising Value Serta Implikasinya Terhadap Purchase Intention (Telaah Pada Iklan Gillette Mach 3 di Youtube)
  Abstract  PDF