Febrianto, Ray Arvin, University of Pelita Harapan, Indonesia

• Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen - Articles
  HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION
  Abstract  PDF (Bahasa Indonesia)