BRANDING DESIGN ABOUT BIODIVERSITY SEHATI PROGRAM BAPPEDA TANGERANG REGENCY

Leonardo Adi Dharma Widya; Chrestella Francia

Leonardo Adi Dharma Widya Universitas Multimedia Nusantara
Chrestella Francia

Abstract

Environmental issues have become a major issue in the destruction of biodiversity in Tangerang Regency due to the lack of public awareness that causes biodiversity to become extinct. Therefore, BAPPEDA Tangerang District planned the SEHATI Program or Biodiversity School Program to educate students about biodiversity and shape children's character into environmentalists as a first step in public awareness. Although it has been running smoothly for four years, the SEHATI Program does not yet have a logo to represent it, so some schools that do not know about the program cannot easily recognize it. The author decided to design Branding in the form of a Graphic Standard Manual. The research methods used are interviews, observation, and online questionnaire distribution. Then, the research data will be processed through Alina Wheeler's design method from a book entitled Designing Brand Identity which consists of five design stages. From this design method, the author designed the SEHATI Program Graphic Standard Manual which contains a description of the logo, logo elements, logo meaning, and secondary media that will be used by BAPPEDA Tangerang Regency and shown to schools during SEHATI Program activities.

Downloads

Download data is not yet available.

Author Biography

Leonardo Adi Dharma Widya, Universitas Multimedia Nusantara

Born in Jakarta, November 5, 1974. He obtained his Bachelor of Arts degree in 1998 Visual Communication Design program at Pelita Harapan University (UPH) - Tangerang and earned a postgraduate (Master of Design) in 2014 Design program at Trisakti University - Jakarta.

His busy life at this time (besides cultivating an entrepreneur by working on various graphic design projects from several clients), since 1998 the author has devoted his knowledge as a Lecturer in Visual Communication Design at UPH - Tangerang. In 2010 he joined as a lecturer in Visual Communication Design at UMN (Multimedia Nusantara University) - Gading Serpong, Tangerang. His love in the world of art education, not only teaching undergraduate level, but also by teaching at the high school level, so the 2016 Pelita Harapan Education Foundation entrusted him until now as a part time teacher to develop extracurricular subjects in Art and Design at UPH College - College, Tangerang. In addition, the author also serves as a member of the management and assessor of LSP Ainaki (PT Kreatif Indonesia Animation Certification), and often gets invitations as a drafting team and reviwer some private or government activities
such as competency standards, work qualifications, occupational maps, training, resource persons, and others related to the world of art and design.

Other experiences, in 1999-2010 the author had served as Head of Programs and Teachers at Cybermedia College, Graphic Design Program - Kelapa Gading, Jakarta, (which is now the Cyber Center of the animation training center and location of the Ainaki LSP office). Year 2005-2010 as Non-Permanent Lecturer at Mercu Buana University, S1-Faculty of Communication Sciences, Visual Communication Program. 2011-2013 as an art and design teacher at Mahanaim Vocational School majoring in Animation.

Subjects include: Fundamental Art & Design, Shape Form Analysis, Nirmana, Color Theory, Visual Communication Design, Typography, Font Design, Calligraphy-Lettering, Packaging Design, Advertising Design, Computer Graphic, Web Design, Bottom Line Media Development , Visual Idea Development, Research Methodology, Digital Publishing, Design Studio, Research Methodology, Interactive Media, Final Assistance Guidance, Design for the Environment, Design for Society, and others.