PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM

  • Purnama Jaya Susilo Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya
  • Dwinita Laksmidewi Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya
DOI: https://doi.org/10.31937/manajemen.v14i2.1737

Abstract

Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust.

Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram

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Published
2022-12-31
How to Cite
Susilo, P. J., & Laksmidewi, D. (2022). PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM. Ultima Management : Jurnal Ilmu Manajemen, 14(2), 196-208. https://doi.org/https://doi.org/10.31937/manajemen.v14i2.1737
Issue
Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Section
Articles
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