PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM

  • Nanda Della Fitriana Universitas Mercu Buana, Jakarta
  • Hamdan Hamdan Universitas Mercu Buana, Jakarta http://orcid.org/0000-0002-8399-6805
  • Erna Sofriana Imaningsih Universitas Mercu Buana, Jakarta
DOI: https://doi.org/10.31937/manajemen.v13i2.2175

Abstract

Abstract- Technology is currently experiencing very rapid development and improvement, thus forming an innovation in the field of financial technology, one of which is the crowdfunding system. This crowdfunding innovation is used as a means of social, humanitarian and handling of victims of natural disasters. One of the platforms that uses the crowdfunding system in Indonesia is Kitabisa.com. The purpose of this study was to examine and analyze the effect of e-product knowledge, e-social, and e-trust knowledge on the decision to donate using Kitabisa.com. The subjects of this research are people who know or have used this Kitabisa.com. The sample used in this study amounted to 145 respondents. The sampling technique was carried out using a purposive sampling method using a quantitative research design. The data analysis used was statistical analysis in the form of SEM-PLS. The results of this study indicate that e-product knowledge, e-social influence, and e-trust have a positive and significant impact on the decision to donate.

Keywords: e-decision to Donate; e-social Influence; e-product Knowledge; e-trust; kitabisa.com

Downloads

Download data is not yet available.
Published
2021-12-29
How to Cite
Fitriana, N., Hamdan, H., & Imaningsih, E. (2021). PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM. Ultima Management : Jurnal Ilmu Manajemen, 13(2), 271-286. https://doi.org/https://doi.org/10.31937/manajemen.v13i2.2175
Issue
Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike International License (CC-BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.