PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA

  • Arihta Tarigan Universitas Bunda Mulia
  • Alfredo Frangoulis Universitas Bunda Mulia
DOI: https://doi.org/10.31937/manajemen.v15i2.3356

Abstract

Abstract- This study aims to investigate the impact of the effectiveness and intuitiveness of GoPay on the interest in using the Gojek application among university students, particularly those at Bunda Mulia University. Data were collected through an online survey involving a sample of 100 students, selected based on the Slovin formula and representing the total number of students at Bunda Mulia University. The results of the data analysis using multiple linear regression showed that the effectiveness and intuitiveness of GoPay have a significant positive influence on the interest in using the Gojek application. These findings provide a better understanding of the factors influencing the acceptance and usage of the Gojek application among students, serving as a guide for the development of future app-based payment services.

Keywords: Effectiveness; E-Wallet; Fintech; Intuitiveness; Interest

Downloads

Download data is not yet available.
Published
2023-12-31
How to Cite
Tarigan, A., & Frangoulis, A. (2023). PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA. Ultima Management : Jurnal Ilmu Manajemen, 15(2), 226-242. https://doi.org/https://doi.org/10.31937/manajemen.v15i2.3356
Issue
Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike International License (CC-BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.