The Influence of Social Media (Instagram) Usage on Donation Attitude through the Crowdfunding Platform

Authors

  • Edric Benedict Universitas Multimedia Nusantara
  • Angga Ariestya Universitas Multimedia Nusantara

DOI:

https://doi.org/10.31937/ultimacomm.v12i2.1649

Abstract

Nowadays, many people donate through the crowdfunding platform. Along with the times, social media has become an effective crowdfunding platform in raising funds. Requests for donations are increasingly made through social media. This study discusses the effect of using Instagram social media from @Kitabisacom on the attitude to donate through the crowdfunding platform using a quantitative-explanative approach. The survey method was carried out by distributing questionnaires to Instagram @Kitabisacom followers (N = 400). The results showed that social media usage significantly influenced the attitude of donating through the crowdfunding platform.

Keywords: Social Media, Kitabisa, Attitude, Crowdfunding, Charity Organization

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Published

2020-12-07

How to Cite

Benedict, E., & Ariestya, A. (2020). The Influence of Social Media (Instagram) Usage on Donation Attitude through the Crowdfunding Platform. Ultimacomm: Jurnal Ilmu Komunikasi, 12(2), 167–184. https://doi.org/10.31937/ultimacomm.v12i2.1649

Issue

Vol. 12 No. 2 (2020): UltimaComm

Section

Articles

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