Digital Marketing Strategy For Acnes Skincare Products

Martinus Edwin Thanos; Carl C. G. Dizon

doi:10.31937/ultimacomm.v15i1.3289

Martinus Edwin Thanos Universitas Multimedia Nusantara
Carl C. G. Dizon Independent Researcher, Manila, Philippines

DOI: https://doi.org/10.31937/ultimacomm.v15i1.3289

Keywords: digital marketing strategy, acnes, content analysis.

Abstract

Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketing with various strategies. This research uses Krippendorff's content analysis method on content uploads from January 1, 2023, to March 31, 2023. The conclusion of this research is that @acnesid focuses on sales promotion so that customers continue to purchase skin care products.

Downloads

Download data is not yet available.

References

Adam, E. E., & Ebert, Ronal. J. (1996). Production and Operations Management: Concepts, Models, and Behavior.
Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing Strategy, Implementation and Practice (Sixth Edition). Pearson Education Limited.
Chaffey, D., Mayer, R., Johnston, K., Ellis-Chadwick, & Fiona. (2000). Internet Marketing: Strategy, Implementation and Practice. Pearson Education Limited.
Christina, I. D., Fenni, & Roselina, D. (2019). DIGITAL MARKETING STRATEGY IN PROMOTING PRODUCT. Management and Entrepreneurship: Trends of Development.
Friedman, L. G., & Furey, T. R. (1999). Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit. Butterworth-Heinemann.
Juska, J. M. (2017). Integrated marketing communication : advertising and promotion in a digital world. Routledge.
Kotler, P. (1997). Manajemen Pemasaran. Prentice Hall.
Krippendorff, K. (2019). Content Analysis: An Introduction to Its Methodology. SAGE Publications, Inc. https://doi.org/10.4135/9781071878781
Mandal, P. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management. https://doi.org/10.18535/ijsrm/v5i6.11
Sanny, L., Arina, A. N., Maulidya, R. T., & Pertiwi, R. P. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters.
Supriadi, C. (2013). Strategi Acnes di Pasar Remaja yang Crowded. Https://Www.Marketing.Co.Id/Strategi-Acnes-Di-Pasar-Remaja-Yang-Crowded/.
Wisner, J. D., & Fawcett, S. E. (1991). Link Firm Strategy to Operating Decisions through Performance Measurement. Production and Inventory Management Journal.
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration, 1(5).