A Social Network Analysis of the #AllEyesOnRafah on X Social Media

Wahyuddin Wahyuddin; Reynaldi Reynaldi; Rustono Farady Marta; Engliana Engliana; Iskandar Iskandar

doi:10.31937/ultimacomm.v16i1.3722

Wahyuddin Wahyuddin Hasanuddin University
Reynaldi Reynaldi Hasanuddin University
Rustono Farady Marta Universitas Bunda Mulia http://orcid.org/0000-0002-2282-4081
Engliana Engliana Atma Jaya Catholic University of Indonesia
Iskandar Iskandar Institut Agama Islam Negeri Parepare

DOI: https://doi.org/10.31937/ultimacomm.v16i1.3722

Keywords: #AllEyesonRafah, Network Analysis, Actor, Social Network Analysis

Abstract

Abstract

The slogan ‘All Eyes on Rafah’ went viral and became the talk of netizens on social media. The viral hashtag #AllEyesOnRafah on X social media was used to voice solidarity and concern for the humanitarian tragedy that befell the people of Rafah due to the Israeli army's attack. This study, conducted using the rigorous Social Network Analysis (SNA) method and incorporating the computer-mediated communication (CMC) theory and the Homophily theory, seeks to identify influential actors and analyze the communication network of the #AllEyesOnRafah on X social media. The primary data is the posts on social media X with the hashtag #AllEyesOnRafah dated from May 26^th to July 4^th, 2024. The data collection, processing, and analysis uses the web-based applications Netlytic.org and Gephi software. The SNA analysis reveals 305 nodes and 382 edges centered on several actors. The proximity between actors is 3, showing that the distance between actors is close. Therefore, the interactions are easy to occur. It was also found that the interactions between actors were few and considered uneven; this fact signifies one-way interactions. Such interaction is centered on 10 nodes with the most dominant of which is the @realmarcel1 account. In addition to that, the two most influential actors, @realmarcel1 and @Ta4leaHayam1, consistently scored highest in centrality on the basis of the analysis of degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The communication network encouraged X users to support Palestine and informed others.

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Author Biographies

Wahyuddin Wahyuddin, Hasanuddin University

Wahyuddin is a final semester student of the Department of Communication Science, Faculty of Social and Political Sciences at Hasanuddin University Makassar. His research interests include Islamic communication, mass media communication, social networks and other fields of study related to communication and journalism. His publication topics include, media and journalism, communication network analysis, Islamic communication and cultural studies.

Rustono Farady Marta, Universitas Bunda Mulia

Dr. Rustono Farady Marta, S.Sos., M.Med.Kom. (蔡益安) or familiarly called "Frad". Obtained his bachelor degree in Communication Science at Universitas 17 Agustus 1945 Surabaya, then completed his Master's Degree in Post-Graduate Program of Media & Communication at Universitas Airlangga. Achievements in the field of research have been engraved when won the Best III at the Indonesia Media Research Awards and Summit (IMRAS) in 2014 (social media category) and the year 2015 (online media category). In 2016 received a Research Lecturer Scholarship from Tempo Institute, while 2017 awarded for National Research Grant for Dissertation by the Ministry of Research, Technology, and Higher Education Republic of Indonesia. To complete the study of a Doctoral degree in Communication Sciences at Universitas Indonesia. Recently he was chosen as the top 10 winners of the best research proposal competition by the National Corruption Eradication Commission in 2018. The specialties of Frad are the identity studies and communication media sciences. Besides lecturing at the University of Bunda Mulia, He was also entrusted as an assistant professor at the Faculty of Psychology at Atma Jaya Catholic University of Indonesia and focus on the development of scientific journals by chosen as Advisor of Indonesian Communication Science Journal Publishers Association (APJIKI).

Engliana Engliana, Atma Jaya Catholic University of Indonesia

Engliana received a doctoral degree in Applied English Linguistics, majoring in Translation Studies
from the Atma Jaya Catholic University of Indonesia. Her current research interests include
translation process research, Translation Studies, language and literature. Her publication topics
include Translation Studies, translation process research, and English as foreign language teaching.

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