PERANCANGAN MATERI EDUKASI VISUAL POLA KONSUMSI SEHAT KOPI

Authors

  • Hari Ardiansyah London School Of Public Relation
  • Irene Erika Listya London School Of Public Relation
  • Okky Nugraha Pratama London School Of Public Relation

DOI:

https://doi.org/10.31937/ultimart.v12i1.1398

Abstract

Media Otten Coffe menyatakan bahwa Indonesia merupakan salah satu negara penghasil kopi terbesar di dunia, akan tetapi masyarakat Indonesia belum sepenuhnya ter- edukasi mengenai cara minum kopi yang baik dan benar. Petani Kopi Indonesia mengeluh- kan bahwa perlu adanya edukasi tentang kopi bahwa kopi tidak selamanya terpandang nega- tif. Kementrian Kesehatan RI berkolaborasi dengan Badan Ekonomi Kreatif maka terciptalah sebuah konsep perancangan materi edukasi pola konsumsi kopi secara sehat ini dengan ber- landaskan teori desain komunikasi visual. Konsep perancangan materi edukasi ini diharap- kan dapat membuat perubahan perilaku yang positif di masyarakat yaitu mengonsumsi kopi dengan pola konsumsi secara sehat.

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Jurnal ULTIMART Vol XII No. 1 Juni 2019 Cover

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Published

2020-01-07

How to Cite

Ardiansyah, H., Listya, I. E., & Pratama, O. N. (2020). PERANCANGAN MATERI EDUKASI VISUAL POLA KONSUMSI SEHAT KOPI. Ultimart: Jurnal Komunikasi Visual, 12(1), 34–42. https://doi.org/10.31937/ultimart.v12i1.1398

Issue

Vol. 12 No. 1 (2019): Ultimart: Jurnal Komunikasi Visual

Section

Articles

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