PENGARUH KUALITAS PELAYANAN BENGKEL TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN
DOI:
https://doi.org/10.31937/manajemen.v15i2.3387Abstrak
Jenis terjemahan Teks Gambar Dokumen Situs Terjemahan teks Deteksi bahasa Inggris Indonesia Arab swap_horiz Indonesia Inggris Jawa Teks sumber This research was conducted at PT Setiajaya Mobilindo - Setiajaya Toyota Depok, with the aim of Knowing the influence of workshop service quality on customer satisfaction Knowing the influence of customer satisfaction on customer loyalty and Knowing the level of quality of workshop service provided on customer loyalty through PT Setiajaya Mobilindo - Setiajaya Toyota Depok customer satisfaction. The population in this study were all customers at PT Setiajaya Mobilindo - Setiajaya Toyota Depok Pekanbaru. Using the Slovin formula and accidental sampling technique, 161 selected samples were obtained. The research method was carried out descriptively and quantitatively, using simple regression testing techniques and the data was then processed using the IBM SPSS Statistics 26 program. With this research, research estimates were produced as to whether service quality has an effect on customer satisfaction and also whether customer satisfaction and service quality have an impact. influence on customer loyalty. clear "‹ 1.021 / 5.000 Hasil terjemahan Hasil terjemahan Penelitian ini dilakukan pada PT Setiajaya Mobilindo – Setiajaya Toyota Depok, dengan tujuan untuk Mengetahui pengaruh kualitas pelayanan bengkel terhadap kepuasan pelanggan Mengetahui pengaruh kepuasan pelanggan terhadap loyalitas pelanggan dan Mengetahui tingkat kualitas pelayanan bengkel yang diberikan terhadap loyalitas pelanggan melalui Kepuasan pelanggan PT Setiajaya Mobilindo - Setiajaya Toyota Depok. Populasi dalam penelitian ini adalah seluruh pelanggan pada PT Setiajaya Mobilindo – Setiajaya Toyota Depok Pekanbaru. Dengan menggunakan rumus Slovin dan teknik Accidental Sampling, diperoleh 161 sampel terpilih. Metode penelitian dilakukan secara deskriptif dan kuantitatif dengan menggunakan teknik pengujian regresi sederhana dan data kemudian diolah menggunakan program IBM SPSS Statistics 26. Dengan penelitian ini dihasilkan perkiraan penelitian apakah kualitas pelayanan berpengaruh terhadap kepuasan pelanggan dan juga apakah kepuasan pelanggan dan kualitas pelayanan mempunyai pengaruh. pengaruhnya terhadap loyalitas pelanggan.Unduhan
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2023-12-31
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Taufan, S., & Akhsan, M. N. (2023). PENGARUH KUALITAS PELAYANAN BENGKEL TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN. ULTIMA Management, 15(2), 274–295. https://doi.org/10.31937/manajemen.v15i2.3387
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